Snap Advertising Policies
1. Introduction
Snapchat is an app that empowers people to express themselves, live in the moment, learn about the world, and have fun together. It's the easiest and fastest way to communicate the full range of human emotions with your friends without pressure to be popular, pretty, or perfect.
In that spirit of authenticity, we expect advertisers to be honest about their products, services, and content, to be kind to our diverse community, and to never compromise Snapchatters’ privacy.
These Advertising Policies apply to all aspects of advertisements (“ads”) served by Snap––including any creative elements, landing page, or other relevant components of the ads themselves––and you are responsible for ensuring all ads comply.
Advertisers are also required to comply with Snap’s Terms of Service and Community Guidelines, and all other Snap policies governing the use of our Services. We may update our terms, policies, and guidelines from time to time, so please check in and review them regularly.
All ads are subject to our review and approval. We reserve the right to reject or remove any ad in our sole discretion for any reason, including in response to user feedback, which we take seriously. We also reserve the right to request modifications to any ad, to require factual substantiation for any claim made in an ad, or to require documents evidencing that you hold any license or authorization which may be required in connection with your ad.
Snap may suspend or terminate accounts tied to businesses or individuals who violate our Advertising Policies.
Snapchatters may share ads with others or save ads to their devices. They may use any of the tools and features we make available in Snapchat to apply captions, drawings, filters, or other creative elements to the ad or, if you run ads in the Audience Network, they may use any tools and features made available where the ad is run. Age-targeted ads can be shared within Snapchat with Snapchatters of any age. To find out if you can restrict ad sharing and ad saving for your ads within Snapchat, please contact your account representative or visit our Business Help Center.
We may publish information related to ads (including the creative, targeting, paying entity, contact information, and the price paid for those ads), or share that information with third parties, including: (a) our media partners when your ads run in content related to that media partner; and (b) third parties whose products or services you’ve elected to use in connection with the ads.
As we say in our Terms of Service, if you use a service, feature, or functionality that is operated by a third party and made available through our Services (including Services we jointly offer with the third party), each party’s terms will govern the respective party’s relationship with you. Snap and its affiliates are not responsible or liable for a third party’s terms or actions.
2. General Requirements
All ads must be suitable for their selected audience in each geographic area where the ads will run. Snapchat is a 13+ app, so we will reject ads that are addressed to, or intended to appeal to, children under 13.
Ads must comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations, and cultural sensitivities in each geographic area where the ads will run. Please note:
Ads for certain products or services may not be targeted on the basis of gender, age, or location.
Certain locations have language requirements.
As a US-based company, Snap will not accept ads targeted to or paid for by entities in countries subject to U.S. trade sanctions or certain other U.S. export control laws.
2.2 Disclosures
All required disclosures, disclaimers, and warnings in ads must be clear and conspicuous (see Ad Specifications and Guidelines for more detail), and advertisers must be accurately and clearly identified in the ad.
2.3 Privatezza: Ġbir u Użu ta' Dejta
Ir-reklami ma jistgħux jiġbru informazzjoni sensittiva jew data ta' kategorija speċjali, inkluża informazzjoni bbażata fuq jew inkluża: (i) kummissjoni allegata jew attwali ta' reat; (ii) informazzjoni dwar is-saħħa; jew (iii) informazzjoni dwar l-istatus finanzjarju tal-utenti, oriġini razzjali jew etnika, twemmin jew preferenzi reliġjużi, ħajja sesswali jew preferenzi sesswali, opinjonijiet politiċi, jew sħubija fi trejdjunjins. Aħna nippermettu stħarriġ relatat mas-saħħa biss minn istituzzjonijiet ta' riċerka akkreditati jew organizzazzjonijiet tas-saħħa pubblika.
Il-politika tal-privatezza tar-reklamatur trid tkun tista' tinstab minnufih meta tkun se tinġabar xi informazzjoni personali.
Informazzjoni personali trid tinġabar u tiġi proċessata b'mod sigur. Reklami li jqarrqu lill-utenti biex jipprovdu informazzjoni personali taħt pretensi foloz huma pprojbiti.
Ir-reklami m'għandhomx jgħidu jew jagħtu x'tifhem li jafu d-dejta personali, l-informazzjoni sensittiva, u l-imġiba fuq l-internet tal-utent jew il-post eżatt fejn jinsab l-utent.
2.4 Intellectual Property
Ads must not infringe the intellectual property, privacy, publicity, or other legal rights of any person or entity. Advertisers must have all necessary rights and permissions for all elements of their ads. Ads may not feature the name, likeness (including look-alikes), voice (including sound-alikes), or other identifying features of an individual without the individual's consent.
The following is prohibited:
Ads for products or services principally used to infringe the intellectual property rights of others, such as those designed to bypass copyright protection mechanisms (for example, software or cable signal descramblers).
Ads for products or services principally dedicated to selling counterfeit products, such as imitations of designer or officially-licensed products.
Ads for products or services with false celebrity testimonials or usage.
If you believe your copyright, trademark, or publicity rights have been infringed by an ad served on Snapchat, we encourage you to attempt to contact and resolve your concerns with the advertiser directly. Alternatively, rightsholders and their agents can report alleged intellectual property infringement to Snap here. We take all such reports seriously.
Ads must not suggest an affiliation with or endorsement by Snap or its products. This means that ads must not use any Snap-owned trademark or copyright, Bitmoji artwork, or representations of the Snapchat user interface, except as permitted in the Snapchat Brand Guidelines or the Bitmoji Brand Guidelines. Nor may ads contain altered or confusingly similar variations of any Snap-owned trademark.
2.5 Creative Quality and Landing Page
All ads must meet high quality and editorial standards. Please visit the Specs and Creative Guidelines section of our Business Help Center for the technical and creative specifications for each of our ad products. Ad creatives that do not meet these guidelines will be rejected.
When reviewing ads, we apply our policies not only to the ad’s creative (such as the “top Snap,” Filter, or Sponsored Lens), but also to the ad’s landing page or other associated elements. We reject ads with landing pages that are:
Low quality (e.g., dead links, pages that are non-functional or not formatted for mobile phones)
Disruptive (e.g., unexpected user experiences, sudden loud noises, aggressive flashing)
Irrelevant (e.g., pages that don’t match the product or service being advertised, or that unnecessarily draw out the purchase process in order to expose the user to more and more ads)
Unsafe (e.g., attempts to automatically download files or phish for user data)
2.6 Promotions
Promotions on Snapchat are subject to Snap’s Promotion Rules.
3. Category-Specific Requirements
3.1 Adult Content
All ads must respect the laws and cultural norms of the targeted location, even if they are more strict than the guidelines listed on this page.
Adult content includes depictions of, or references to:
Sexual organs
Other frequently-sexualized body parts (for example: butts, breasts, legs, bare abdomens)
Sexual activity
We conditionally allow adult content that it is not intended to provoke sexual arousal, in these contexts:
References to human genitalia sexual anatomy in the context of health, personal grooming, or education.
Examples: menstrual products, STI testing, safer sex PSAs from reputable sources, or a trailer for a documentary about human sexual anatomy.
References and depictions of internal sexual organs in a health context.
Examples: pregnancy tests, ovulation kits, pelvic floor therapy.
Incidental depictions of the pelvic area, if clothed.
Examples: belts, compression shorts, bikini bottoms
Emphasis on frequently-sexualized body parts that are relevant to a non-sexualerotic product or service.
Examples: ads for swimwear, bare abdominal muscles in ads for exercise programs, or references to butts in an ad for a comfortable chair.
References to sexual activity in a health or public safety context.
Examples: an educational PSA about sexual consent, or positive references to sexual orientation or gender identity.
Dating ads (as long as there are no references to sexual activity)
We restrict content that is sexually suggestive (i.e., intended to provoke sexual arousal, without being explicit). Suggestive content must be age-gated 18+ (or the age of majority in the targeted location). We do not permit sexually suggestive Sponsored Lenses. Restricted sexually suggestive content includes:
References to sexual anatomy human genitalia or non-specific sexual activity outside of a health, grooming or educational context.
Examples: a movie trailer with sexual innuendo, vibrator ads that do not use graphic language or imagery to describe their purposeallude to masturbation (without graphic language), condom ads that use non-specific phrases like “getting it on.”
Emphasis on frequently-sexualized body parts that are not relevant to the product or service.
We prohibit content that is sexually explicit. This includes:
Sexual solicitation of any kind.
Depictions or graphic descriptions of genitalia in any context, exposed nipples or bare buttocks, or partially-obscured nudity.
Examples: a person that is naked except for body paint or emojis.
Depictions of, or references to specific sex acts, in any context. This includes gestures that imitate a specific sex act, with or without props.
Dating ads that emphasize casual sexual encounters.
Sexual solicitation of any kind.
Adult entertainment
Examples: pornography, sexual live streams, strip clubs, burlesque.
Non-consensual sexual material.
Examples: tabloids that publish leaked, private, suggestive photos
Depictions of, or gratuitous references to sexual violence
Examples: graphic movie trailers that depict sexual assault, self-defense products that describe attempted sexual assault
3.2 Oġġetti Regolati
Reklami li jippromwovu jew jirreferu għall-alkoħol m'għandhomx:
Jintwerew jew jappella b'mod partikolari lin-nies taħt l-età legali tax-xrob fit-territorju fejn se jintwera r-riklam.
Iħeġġu jew juru xorb ta' alkoħol irresponsabbli jew esaġerat.
Jieħdu vantaġġ minn persuna fis-sakra jew li mhix f'sensiha minħabba xi sustanza.
Jgħożżu l-alkoħol, jew jgħawwġu l-effetti tax-xorb tal-alkoħol jew jimplikaw li l-alkoħol huwa meħtieġ għas-suċċess jew l-avvanz soċjali
Jassoċjaw l-alkoħol mat-tħaddim ta' vettura jew attivitajiet oħra li jeħtieġu ċertu grad ta' ħila jew koordinazzjoni fiżika, jew ma' kwalunkwe imġieba illegali.
Fir-riklami għandhom jintwerew sew it-tikketti obbligatorji bħal “jekk jogħġbok ixrob b'mod responsabbli” jew il-varjazzjoni lokali tagħha (jekk applikabbli) għandhom jintwerew b'mod prominenti fir-reklam.
Snap ma taċċettax li jixxandru riklami li jsemmu jew iħeġġu x-xorb tal-alkoħol lil nies f'dawn il-pajjiżi:
L-Alġerija, il-Baħrejn, l-Eġittu, l-Indoneżja, il-Ġordan, il-Każakistan, il-Kuwajt, il-Litwanja, il-Marokk, in-Niġerja, in-Norveġja, l-Oman, il-Pakistan, il-Qatar, l-Arabja Sawdija, it-Tuneżija, it-Turkija u l-Emirati Għarab Magħquda.
Ir-riklami għall-prodotti tal-alkoħol iridu jkunu mmirati biss lejn dawk li għalqu t-18-il sena, jew lil dawk li għandhom l-età meħtieġa biex jixorbu fil-pajjiż fejn in tkun qed tirriklama:
Il-Kanada: 19+.
Il-Ġappun, it-Tajlandja: 20+.
L-Istati Uniti tal-Amerika: 21+.
L-Iżvezja: 25+.
L-Indja: 18+, 21+ jew 25+ skont l-Istati jew it-Territorji tal-Għaqda li qed tirriklama fihom.
Ma naċċettawx riklami li juru lil xi ħadd juża xi sustanzi illegali jew sustanzi farmaċewtiċi oħra għall-gost.
Nippermettu xi reklami limitati għall-kannabis, CBD u prodotti relatati, fejn legali, b'mira xierqa.
Ma naċċettawx kontenut li juri t-tipjip tas-sigaretti jew tas-sigaretti elettroniċi ħlief f'messaġġi dwar is-saħħa pubblika jew riklami għall-waqfien mit-tipjip.
Nipprojbixxu reklami għall-bejgħ ta' armi u splussivi u aċċessorji relatati. Dan jinkludi armi tan-nar, munizzjon, logħob tan-nar, skieken tal-ġlied u pepper spray.
3.3 Entertainment
Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.
When illegal, regulated, dangerous, violent or otherwise harmful elements are presented in a fictional, newsworthy or documentary context, we will review based on appropriateness for the targeted audience, and whether the fictional nature is clear enough to the user.
3.4 Saħħa
Ir-riklami għall-prodotti u s-servizzi marbuta mas-saħħa għandhom jirriklamaw biss dawk il-prodotti u s-servizzi li huma approvati mill-awtoritajiet fil-pajjiżi fejn qed jintwera r-riklam.
Riklami għal spiżeriji online jridu jkunu rreġistrati mal-awtoritajiet rilevanti fil-pajjiż fejn int tkun qed tirreklama. Pereżempju, fl-Istati Uniti u fil-Kanada, l-ispiżeriji online jridu jkunu vverifikati min-National Association of Board of Pharmacies (NABP).
Ir-reklamaturi ta' mediċini bir-riċetta jridu jkunu approvati minn qabel minn Snap u jistgħu jkunu meħtieġa jissottomettu prova tal-awtorizzazzjoni biex jirreklamaw il-mediċina fil-ġuriżdizzjoni applikabbli. Biex tibda, jekk jogħġbok imla din il-formola għar-reklamaturi ta' Prodotti u Servizzi Marbuta mas-Saħħa.
Snap jippermetti li jiġu mmirati reklami għal mediċini bir-riċetta biss lejn il-pajjiżi li ġejjin:
L-Alġerija, il-Baħrejn, il-Kanada, il-Kosta Rika, l-Eġittu, Hong Kong, il-Ġappun, il-Kuwajt, New Zealand, l-Oman, il-Katar, l-Arabja Sawdija, Singapor, it-Tuniżija, l-Emirati Għarab Magħquda u l-Istati Uniti tal-Amerka.
Ir-reklamaturi kollha ta' mediċini bla riċetta jridu jkunu approvati minn qabel minn Snap u jistgħu jkunu meħtieġa jissottomettu prova tal-awtorizzazzjoni biex jirreklamaw il-mediċina fil-ġuriżdizzjoni applikabbli. Biex tibda, jekk jogħġbok imla din il-formola għar-reklamaturi ta' Prodotti u Servizzi Marbuta mas-Saħħa.
Snap ma tippermettix li r-reklami għall-mediċini mingħajr riċetta jiġu mmirati lejn il-pajjiżi li ġejjin:
Il-Kolombja, l-Iraq, il-Libanu, ir-Rumanija, Spanja u t-Turkija.
Għal dawn il-pajjiżi neħtieġu li r-riklami jintwerew biss lil nies ta' ċerta età:
Ir-Repubblika Ċeka: 15+.
Iżrael u r-Renju Unit: 16+.
L-Arġentina, l-Eġittu, il-Finlandja, l-Italja, il-Kuwajt, il-Litwanja, l-Oman, il-Polonja, il-Portugall, ir-Russja u l-Iżvezja: 18+.
Ir-riklamaturi ta' prodotti għat-titjib fis-saħħa u fid-dieta jridu jkunu ġew approvati minn qabel minn Snap u jistgħu jkunu meħtieġa jissottomettu prova tal-awtorizzazzjoni biex jirriklamaw il-prodott fil-ġuriżdizzjoni applikabbli. Biex tibda, jekk jogħġbok imla din il-formola għar-reklamaturi ta' Prodotti u Servizzi Marbuta mas-Saħħa.
Ir-riklamaturi m'għandhomx:
Jirriklamaw prodotti li jistgħu jkunu ta' riskju għall-konsumaturi (bħal dawk inklużi fil-konsulenzi minn aġenziji regolatorji lokali).
Jippromwovu supplimenti ta' telf ta' piż.
Jagħmlu wegħdiet esaġerati jew mhux realistiċi.
Jinkludu stampi "qabel u wara" relatati ma' telf ta' piż.
Għal dawn il-pajjiżi neħtieġu li r-riklami jintwerew biss lil nies ta' ċerta età:
Il-Kolombja, il-Greċja, il-Kuwait u l-Istati Uniti tal-Amerka: 18+.
Ir-riklami għall-prodotti u s-servizzi tad-dieta u s-saħħa fiżika ma jistgħux:
Ikun fihom wegħdiet esaġerati jew ritratti ta' “qabel u wara” t-telf tat-toqol tal-ġisem
Iwaqqgħu l-utent għaċ-ċajt jew jgħajru lil xi ħadd minħabba l-forma jew id-daqs ta' ġismu
Tqarraq jew tiddeskrivi b'mod mhux preċiż il-kwalitajiet u l-karatteristiċi ta' prodott tal-ikel, inkluż kwalunkwe stqarrija assoċjata dwar is-saħħa u n-nutrizzjoni.
Ir-riklami li jsemmu t-telf tat-toqol tal-ġisem għandhom jintwerew biss lil dawk li għalqu t-18-il sena.
Fejn ir-reklami għall-kondoms huma permessi, il-kontenut jista' ma jurix atti sesswali jew xbihat provokattiv żżejjed. Ara t-taqsima dwar il-Kontenut għall-Adulti għal aktar dettalji.
Snap ma taċċettax li jixxandru riklami ta' kondoms lil gruppi ta' nies partikolari biss f'dawn il-pajjiżi:
Il-Baħrejn, l-Irlanda, il-Kuwait, il-Libanu, Monako, l-Oman, il-Polonja u l-Qatar.
Għal dawn il-pajjiżi neħtieġu li r-riklami jintwerew biss lil nies ta' ċerta età:
In-Norveġja: 16+.
L-Awstralja, iċ-Ċilè, l-Eġittu, il-Litwanja, il-Perù, il-Filippini, il-Portugall, ir-Russja, l-Islovakkja u t-Turkija: 18+.
Kontraċettivi ormonali klassifikati bħala mediċini huma suġġetti għall-politiki jew għal preskrizzjonijiet jew mediċini mingħajr riċetti, kif applikabbli skont ir-rekwiżiti speċifiċi għall-pajjiż.
Snap ma taċċettax li jixxandru riklami ta' kontraċettivi bl-ormoni lil gruppi ta' nies partikolari biss f'dawn il-pajjiżi:
Il-Baħrejnn, il-Kolombja, ir-Repubblika Ċeka, id-Danimarka, il-Ġermanja, l-Iraq, l-Irlanda, l-Italja, il-Kuwajt, il-Libanu, Monaco, l-Oman, il-Polonja, il-Qatar, ir-Rumanija, l-Arabja Sawdija, Spanja, l-Iżvizzera, it-Tajlandja, it-Turkija, l-Emirati Għarab Magħquda u l-Urugwaj.
Għal dawn il-pajjiżi neħtieġu li r-riklami jintwerew biss lil nies ta' ċerta età:
L-Awstralja, l-Eġittu, il-Litwanja, il-Portugall u l-Islovakkja: 18+.
Snap ma jippermettix li r-reklami għall-kirurġija plastika jiġu mmirati lejn il-pajjiżi li ġejjin:
Il-Greċja, Hong Kong, l-Indja, l-Indoneżja, l-Italja, il-Ġordan, il-Libanu, Monako, l-Oman, il-Filippini, il-Polonja, is-Serbja, it-Tuniżija u t-Turkija.
Ir-riklami għall-operazzjonijiet tas-sbuħija għandhom jintwerew biss lil utenti li għalqu t-18-il sena; ħlief ġewwa l-Baħrejn fejn għandhom jintwerew biss lil dawk li għalqu l-21 sena.
Ir-reklami għal proċeduri kosmetiċi mhux kirurġiċi (eż., fillers tax-xufftejn, botox) iridu jkunu mmirati għall-età ta’ 18+.
Aħna nipprojbixxu reklami għal prodotti jew proċeduri li jiċċaraw il-ġilda.
3.5 Gaming, Gambling, and Lotteries
Our ad policies regarding the promotion of Gaming and Gambling Services apply to the promotion of online casinos, brick and mortar casinos, lotteries, daily fantasy sports, and any product or service (including online or mobile games) that asks Snapchatters to pay to play games of chance to win prizes with real-world value ("Gaming and Gambling Services").
Advertisers for Gaming and Gambling Services must comply with all applicable licensing or registration requirements and must provide Snap with proof of current license or registration. All Gaming and Gambling Services advertisers must be pre-approved by Snap. To apply for approval, please complete the Advertising of Gambling Services Application and agree to the Snap Gambling Terms
Ads for Gaming and Gambling Services must not:
Target territories where the advertiser is not authorized to operate.
Target or be likely to appeal particularly to people under the legal gambling age in the territory where the ad will run.
Glorify gambling or misrepresent the benefits of participation.
Encourage individuals to play beyond their means.
Ads must not promote gambling tipster services (information about odds or offers available from gambling operators).
3.6 Financial Products and Services
Ads for financial products and services must clearly and prominently disclose all applicable material terms and conditions to consumers prior to the submission of an application.
Ads for loans must disclose, among other things, APR, repayment period, fees and costs, penalties, and the contact information of the lending institution.
Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer’s ad campaign must be age targeted to 18+.
Ads for certain complex financial products, which may include cryptocurrency wallets and trading platforms, require prior approval from Snap.
We prohibit:
Get-rich-quick offers, pyramid schemes, or other deceptive or too-good-to-be true financial offers (see General Requirements: Fraud for more details).
Promising guaranteed financial returns on speculative investments
Ads that promote particular securities or that provide or allege to provide insider tips
Payday loans or predatory lending
3.7 Dating
Ads for dating services must be age targeted to 18+, or the legal age of majority in the location being targeted.
Ads for dating services may not:
Be overtly sexual or provocative (see Adult Content)
Reference transactional companionship
Depict individuals who are, or appear to be, too young to use the service
Promote or glamorize infidelity
Target the following countries:
Algeria, Bahrain, Egypt, Gaza and the West Bank, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, and the United Arab Emirates.
3.8 Telecommunication Services
Ads for calling, SMS and VPN services must contain clear pricing and terms, and must not reference using their services illegally or in a classroom setting.
3.9 Sales to Government Entities
Government entities must work with a Snap sales representative and receive Snap authorization prior to running ads on our platform.
Snap does not accept ads submitted by, paid for by, or that promote, Russian state-owned entities.
3.10 Politiki ta' Snap dwar ir-Reklamar Politiku u għal Attiviżmu
Snapchat tagħti s-setgħa lill-espressjoni personali, inkluż dwar il-politika. Iżda r-reklamar politiku li jidher fuq Snapchat irid ikun trasparenti, legali, u tajjeb għall-utenti tagħna.
Dawn il-Politiki tar-Riklami Politiċi jgħoddu għar-riklami politiċi kollha murija fuq Snap, fosthom ir-riklami marbuta mal-elezzjonijiet, ir-riklami dwar l-attiviżmu u r-riklami dwar xi kwistjoni partikolari.
Fost ir-riklami marbuta mal-elezzjonijiet, hemm ir-riklami dwar il-kandidati jew il-partiti politiċi għal xi xorta ta' post fil-gvern, dwar il-votazzjonijiet għal-liġijiet jew għar-referenda, dwar il-kumitati politiċi u riklami li jħeġġu lin-nies biex jivvutaw jew jirreġistraw biex jivvutaw.
Reklami marbutin mal-attiviżmu jew kwistjonijiet partikolarli huma reklami li jitkellmu dwar kwistjonijiet jew organizzazzjonijiet li huma s-suġġett ta' dibattitu fuq livell lokali, nazzjonali jew globali, jew ta' importanza pubblika. L-eżempji jinkludu: reklami dwar l-abort, l-immigrazzjoni, l-ambjent, l-edukazzjoni, id-diskriminazzjoni u l-armi tan-nar.
Ir-reklamar politiku għandu jikkonforma mal-liġijiet u r-regolamenti applikabbli kollha, inklużi l-liġijiet elettorali nazzjonali kollha, il-liġi tad-drittijiet tal-awtur, il-liġi tal-malafama, u (fejn applikabbli) ir-regolamenti tal-Kummissjoni Elettorali Federali u l-liġijiet u r-regolamenti statali jew lokali. Ir-rispett ta' dawk il-liġijiet u r-regolamenti se jkunu r-responsabbiltà unika tar-reklamatur.
Ir-reklamar politiku kollu jrid jinkludi messaġġ ta' "mħallas minn" fir-reklam li jkun segwit minn isem il-persuna jew l-entità li tkun. Snap tista' teħtieġ ukoll divulgazzjoni ta' "mħallas minn" fuq kontenut ta’ reklam li jgħaqqad ma’ kontenut politiku, kontenut ta’ reklam għal merkanzija politika, jew f’każijiet oħra fid-diskrezzjoni unika ta’ Snap. Fl-Istati Uniti, ir-reklami elettorali għandhom jiddikjaraw jekk ir-reklam kienx awtorizzat jew le minn kandidat jew organizzazzjoni, u reklami elettorali mhux awtorizzati mill-kandidat iridu jinkludu informazzjoni ta' kuntatt għall-organizzazzjoni li tisponsorja.
Bħar-reklami kollha fuq Snapchat, ir-reklami politiċi jridu jikkonformaw mat-Termini tas-Servizz, ir-Regoli tal-Komunità, u l-Politiki tar-Reklamar ta' Snap. Fost affarijiet oħra, dan ifisser:
Ma jista' jkun hemm l-ebda kontenut li jagħti fastidju, jbeżża' jew jhedded.
Ma jista' jkun hemm l-ebda kontenut qarrieqi, li jagħmilha tabirruħu xi persuna jew entità li mhux, jew b'xi mod ieħor jagħti x'wieħed jifhem b'mod qarrieqi li għandek x'taqsam ma' persuna jew entità.
L-ebda kontenut li jinkludi avatars sintetiċi, jew xebh viżwali jew awdjo ta' persuna reali li jkunu ġew manipulati għal skopijiet foloz jew qarrieqa (kemm jekk permezz ta' IA ġenerattiva jew permezz ta' editjar qarrieqi).
Ma jista' jkun hemm l-ebda kontenut li jagħmel ħsara lill-fama, lill-privatezza, lill-jeddijiet tal-awtur jew lil jeddijiet tal-propjetà intellettwali oħra ta' ħaddieħor.
Ma jista' jkun hemm l-ebda kontenut li juri vjolenza grafika jew li jħeġġeġ il-vjolenza.
Inħeġġu lir-reklamaturi politiċi jkunu pożittivi. Iżda aħna ma nipprojbixxux kategorikament ir-reklami ta' "attakk"; li tesprimi nuqqas ta' qbil ma' jew li tagħmel kampanja kontra kandidat jew partit hija ġeneralment permissibbli jekk tissodisfa l-linji gwida l-oħra tagħna. Minkejja dan, ir-reklami politiċi ma jistgħux jinkludu attakki relatati mal-ħajja personali ta' kandidat.
Fil-Kanada, Snap ma tippermettix “reklamar partiġġjan” jew “reklamar elettorali” (kif definit mill-Att dwar l-Elezzjonijiet tal-Kanada, kif emendat minn żmien għal żmien (l-“Att”)) mixtrija direttament jew indirettament f’isem parti eliġibbli, irreġistrata assoċjazzjoni, kontestant għan-nomina, kandidat potenzjali jew attwali, jew parti terza meħtieġa li tirreġistra taħt is-subartikolu 349.6(1) jew 353(1) tal-Att. Dan jista' jinkludi (mingħajr limitazzjoni) kontenut li jippromwovi jew jopponi kwalunkwe wieħed minn fost dawn l-individwi/il-gruppi, jew kwistjoni marbuta ma' kwalunkwe wieħed minn dawk l-individwi/il-gruppi.
Ġewwa l-Istati Uniti tal-Amerka Snap bħalissa ma taċċettax riklami għall-elezzjonijiet statali jew muniċipali jew votazzjonijiet dwar liġijiet ġewwa l-Istat ta' Washington.
Snap tirrevedi r-reklami politiċi fuq bażi ta' każ b'każ. Biex tibda, jekk jogħġbok imla l-formola tar-reklamar politiku tagħna.
Nirriżervaw id-dritt li nirrifjutaw, bid-diskrezzjoni unika tagħna, jew nitolbu modifiki f'reklami li nemmnu li jiksru l-istandards elenkati hawn fuq jew li ma jkunux adattati b'xi mod ieħor. Id-diskrezzjoni tagħna qatt mhu se tiġi eżerċitata bl-intenzjoni li niffavorixxu jew nisfavorixxu xi kandidat, opinjoni politika, jew partit politiku.
Għandna wkoll il-jedd li nitolbu lir-riklamatur jagħtina prova ta' dak li jkun qed jisħaq.
Snap tista' turi pubblikament jew taqsam b'xi mod ieħor l-informazzjoni marbuta mar-riklami politiċi fosthom il-kontenut tar-riklami, lil min intewerew, kif ixxandru, kemm intefqu flus fuqhom u dettalji oħra marbuta mal-kampanja.
Ir-reklami politiċi mxandra fuq Snap ma jistgħux jitħallsu direttament jew indirettament minn ċittadini jew entitajiet barranin mhux residenti -- fi kliem ieħor, minn nies jew entitajiet li ma joqogħdux jew mhux ibbażati fil-pajjiż fejn ser jixxandar ir-reklam. Hemm eċċezzjoni limitata għal din il-projbizzjoni għal reklami politiċi mmirati lejn kwalunkwe Stat Membru tal-Unjoni Ewropea (UE), li jistgħu jkunu mħallsin b'mod dirett jew indirett minn entitajiet ibbażati fi Stat Membru ieħor tal-UE.
Aħna kburin bil-livell tat-trasparenza li tagħti l-biblijoteka tar-riklami politiċi tagħna.
4. Prohibited Content
4.1 Harassment
Ads should not promote harassment, bullying, or shaming. For example: fitness ads should not belittle anyone on the basis of body shape or size.
We prohibit profanity, obscenity and obscene gestures.
4.2 Violent or Disturbing
We prohibit the depiction of real-life graphic violence in creatives (e.g., top Snaps, Filters, Sponsored Lenses). Landing pages that depict real-life violent or disturbing imagery may do so only in a legitimate newsworthy or documentary context, only when the top Snap prepares the viewer in some way, and only if appropriately age-targeted.
For fictional violence in movie trailers, video games, etc., see the Entertainment section.
We prohibit the glorification of violence, including any glorification of self-harm, war, murder, abuse or animal abuse.
We prohibit disturbing content that may cause distress, such as graphic depictions of gore, physical afflictions, bodily fluids, and certain medical or cosmetic procedures.
We allow spooky and scary ads, but please avoid intense jump scares and audio of prolonged screaming or crying.
4.3 Kontenut Qarrieqi
Aħna viġilanti fl-infurzar tagħna kontra reklami frawdolenti. Il-frodi tinkludi firxa ta’ scams u prattiki ta’ kummerċjalizzazzjoni qarrieqa li jabbużaw mill-fiduċja tal-komunità jew inkella jħajru lill-utenti jagħmlu akwisti jew jidħlu f’attivitajiet taħt pretensi qarrieqa.
Ma naċċettawx:
Riklami foloz jew qarrieqa fosthom stqarrijiet, offerti, faċilitajiet jew imġibiet kummerċjali li qarrqu b'dak li jkun, flimkien ma' kontenut manipulat għal għanijiet foloz jew qarrieqa (kemm jekk bl-IA ħallieqa kif ukoll bi tbagħbis qarrieqi).
Kontenut sponsorizzat mingħajr permess jew li l-utenti mhux mgħarrfa bih
Riklami ta' oġġetti jew servizzi qarrieqa fosthom dokumenti, ċertifikati jew prodotti foloz
Il-ħolqien jew il-qsim ta' kontenut li jikkopja d-dehra jew il-ħidma tal-faċiltajiet jew il-formati ta' Snapchat
Riklami b'sejħa għall-għemil qarrieqa jew li jwassluk f'paġni li m'għandhomx x'jaqsmu mad-ditta jew mal-kontenut tar-riklam.
Ħabi tal-indirizz jew restrizzjonijiet fuq l-aċċess għall-paġni jew bdil fil-kontenut tal-URL wara li tintbagħat biex tipprova ddur mal-proċess tal-għarbiel.
Riklami li jħeġġu mġiba diżonesta. (eż.: riklami għal dokumenti tal-identità foloz, teħid ta' kontenut ta' ħaddieħor mingħajr referenza, servizzi tal-kitba tal-essejs).
Nuqqas ta' kunsinna ta' oġġetti, jew dewmien fit-tbaħħir rappreżentat ħażin jew restrizzjonijiet ta' inventarju
Ara wkoll Speċifiċitajiet tal-Industrija: Prodotti u servizzi finanzjarji
4.4 Hate Speech, Hate Groups, Terrorism and Violent Extremism
The Snapchat community includes diverse users from all over the world. To foster a welcoming platform, we prohibit hateful, discriminatory, or extremist content that undermines our commitment to safety and inclusion.
Hate speech is content that demeans, defames, or promotes discrimination or violence on the basis of race, color, caste, ethnicity, national origin, religion, sexual orientation, gender identity, disability, or veteran status, immigration status, socio-economic status, age, weight or pregnancy status.
Avoid perpetuating stereotypes based on any of the categories listed above.
We strive to maintain an inclusive community for all Snapchatters. Avoid the inappropriate use of culturally-sensitive imagery.
4.5 Illegal Activity
We prohibit ads that facilitate or encourage illegal activity (conduct, products, or enterprises). For example, ads should not:
depict illegal drug use
promote the illegal wildlife trade, or products and services derived from endangered or threatened species (For Example: elephant ivory products, traditional medicine or supplements derived from tigers, rhinos, sharks, etc.
4.6 Dangerous Activities
Ads should not encourage or enlist participation in dangerous or harmful activities. For example, ads should not encourage Snapping while driving.
5. Conclusion
For more information about how to launch and manage an ad campaign on Snapchat, or how to troubleshoot the ad review process, please visit our Business Help Center.