By honouring these guidelines, you'll help yourself by being able to use the Brand Assets without having to negotiate legal agreements with us every time you want to use them. And you'll help us because we need to ensure that our Brand Assets follow a consistent style and use. Of course, if you would like to use Brand Assets in a way that is not covered by these guidelines, you'll need to raise that with us by contacting Snapchat's Marketing Team.
Keep in mind that Snapchat is constantly growing and evolving. So it's entirely possible we'll modify these guidelines from time to time. When we do, we will publish updated guidelines, but we may not give you any individual notice about these new guidelines. It's important that you check this site regularly to make sure you're using our Brand Assets correctly.
Snapchat owns trademark rights in the United States and other countries. Some of Snapchat's trademarks include the Snapchat, Snapcash, Snapcode and the Ghost and Snap logos:
These Snapchat trademarks, along with any word, phrase, image or other designation that identifies the source or origin of any of Snapchat's products or services, are referred to as the Snapchat "Brand Assets".
Using the ghost logo
- Only use the official ghost logo, available for download here.
- Maintain proportions and preserve clear space around the ghost logo. For specific guidance on maintaining appropriate proportions, click here.
- Use the ghost logo next to your Snapchat username.
- Use the ghost logo in any of the following ways:
- If you want to direct others to your Snapchat account, feel free to display our ghost logo side by side with other social media logos. If you include the ghost logo next to other logos, please display it in the same size as other logos.
- With a clear call to action, such as "Add us on Snapchat" (unless the ghost logo is side by side with other social media logos). To refer to your presence on Snapchat.
- Modify the ghost logo in any way, such as by changing colours or adding elements to the design.
- Display the ghost logo larger than your own marks or branding.
- Use the ghost logo to refer to any product or service other than Snapchat.
- Keep in mind: when the ghost logo appears within your unique Snapcode, we make an exception to these rules and welcome your creativity in that narrow field. But please read the Snapcode Usage Guidelines to better understand those rules.
In order to preserve the integrity of the ghost mark, it is important that no other logos, type or other graphic elements infringe on its space. The minimum clear space around the ghost mark is equivalent to 1/3 of the width of the ghost mark.
The logotype should always contrast with the background. There are 3 versions of the logotype to ensure legibility and optimum reproduction quality across all printing processes and digital needs.
Full colour – yellow background
PMS: Pantone Yellow U
Monochrome – black background
Monochrome – white background
The minimum size at which the logomark may be used for print applications is .4" (10 mm) wide. For digital applications, the minimum size is 45 pixels wide.
General Usage Guidelines
- Make sure the Brand Assets are displayed clearly.
- Keep enough space around the Brand Assets so they appear clean and uncluttered.
- Follow all of Snapchat's current Terms of Service, Community Guidelines and Privacy Policies.
- Use the Brand Assets in a way that suggests or implies partnership, sponsorship or endorsement by Snapchat.
- Modify or alter the Brand Assets, subject to 2 exceptions:
- As you'll read below, we encourage you to personalise your unique Snapcode.
- You may also scale the size of the Brand Assets to suit the context, so long as they comply with the terms of these Snapchat Brand Guidelines and are not the most distinctive or prominent feature.
- Incorporate the Brand Assets, or anything confusingly similar, into any other trademarks, names, domain names, usernames or logos.
- Use any trademarks, names, domain names, usernames, logos or other content that imitate or could be confused with Snapchat.
- Copy the Snapchat look and feel.
- Feature the Brand Assets in connection with pornography, illegal activities or other materials that violate the Snapchat Terms of Service, Community Guidelines or Privacy Policies.
Naming Apps and Products
If you offer an app, website or product that is compatible with or related to Snapchat, you can describe how your app, website, or product relates to Snapchat. However, you can’t combine any part of the Brand Assets with your own brand, or suggest that Snapchat sponsors or endorses your app, website or product.
- Name your app, website or product something that is unique and original to you.
- Design your own original logo or app icon that represents your brand.
- Use "Snapchat", "Snap" or "Chat" in your app name, website name, domain name or product name.
- Use any of Snapchat's trademarks or logos or other source-identifiers as part of your brand identity, which includes your app icon, logo or product design.
While Snapchat allows you to use Snapcodes to promote your account, Snapchat does not allow users to create or sell merchandise (T-shirts, mugs, stickers, and the like) using its Brand Assets without a formal licence to do so. If you would like a licence, please contact Snapchat's Marketing Team.
Product packaging is a different story. Unlike with merchandise, you may promote your Snapchat account using the Brand Assets on your product packaging. The following guidelines explain how you can use the Brand Assets to promote your Snapchat account on your product packaging.
- Use your Snapcode on product packaging so that people can find your Snapchat account.
- Use the ghost logo on your product packaging to represent Snapchat in 1 of 3 ways:
- With your username.
- Side by side with other social media logos.
- With a clear call to action such as "Follow us on Snapchat" (unless the ghost logo is side by side with other social media logos).
- If used beside other social media logos, display the ghost logo in the same size as your username or other social media logos and no larger or more prominent than your own brand.
- Use the Brand Assets on your packaging in a way that suggests or implies partnership, sponsorship or endorsement by Snapchat.
Talking About Snapchat
Sometimes you may need to refer to Snapchat to discuss the Snapchat service, describe your presence on Snapchat, display your Snapchat username or describe your products or services as they relate to Snapchat.
- Use the full name "Snapchat" without any modification.
- Capitalise the word "Snapchat", except when you are referring to the Snapchat web address.
- Within the body of an article, title or report, display the word "Snapchat" in the same font size and style as the content surrounding it.
- Modify the word "Snapchat" in any way, such as by capitalising the "c" or separating it into 2 words (e.g. SnapChat, Snap chat or Snap Chat).
- Use the ghost logo in place of the word "Snapchat".
- Pluralise the word "Snapchat", use it as a verb or abbreviate it.
Snapcode Usage Guidelines
Snapcodes make it easy for Snapchatters to add you as a friend and follow your Story! Feel free to share your Snapcode on the web, social media and in print, but make sure to follow the guidelines below before doing so. You can download a copy of your Snapcode here.
Create a Snapcode
While your personal Snapcode is unique to you and can’t be changed, you can generate Snapcodes that unlock any website – it doesn’t even have to be yours! For example, if you want to make a Snapcode for your blog, you can generate a Snapcode that sends Snapchatters to your site. Go here to learn more.
Snapcodes for brands
Every now and then, Snapchat generates Snapcodes for a brand as part of its advertising campaign. When Snapchatters scan a brand’s Snapcode, they’ll either unlock a Sponsored Geofilter or a Sponsored Lens. Unless the advertising campaign agreement specifies otherwise, all Snapchatters aged 13 and above can unlock the Snapcode. As long as brands follow the guidelines below, they’re free to use their Snapcodes on packaging and marketing materials to promote their products and Snapchat advertising campaigns.
Note: Snapchat reserves the right to redirect the “unlockable” content for any brand’s Snapcode.
- Test your Snapcode before posting it!
- Use language alongside your Snapcode inviting others to add you or unlock the content.
- Place your Snapcode on product packaging, but make sure to test it before going into mass production!
- Share your personal Snapcode with new friends! If you’re going to print it or share it online, make sure you include your username so Snapchatters know who they’re going to follow.
- Note that the maximum ratio of Snapcode size to scan distance is 1:7. So if you need your code to scan from up to 7 feet away, make sure your Snapcode is at least 1 foot high and wide.
- If you’re including your Snapcode in a video, make sure you give Snapchatters enough time to scan it!
- Use or distribute others’ Snapcodes.
- Modify your Snapcode, unless you’re simply adding your own images (or images you have the rights to) inside the ghost logo.
- Sell Snapcode merchandise (stickers, clothing etc., that primarily feature a Snapcode) unless you’ve requested and received permission from Team Snapchat.
- Link to a URL that violates Snapchat’s policies.
- Print your Snapcode smaller than 1 inch high by 1 inch wide.
- Delete or modify the proportions of the black rim around the Snapcode. If you do, it can interfere with the unlock function.
- Place the Snapcode near controversial subject matter, including subject matter that violates our Terms of Service or Advertising Policies.
You are free to mention your Snapchat account, display your Snapcode or ask viewers to "add us on Snapchat" during your broadcast. Other than that, you need to obtain permission before you use any Brand Assets or Snapchat content in your broadcast. You can request permission by contacting Snapchat's Marketing Team.
What to include with your request:
- A description of the film, TV programme or other broadcast in which you would like to use the Brand Assets.
- A script of the segment that references the Brand Assets.
- A mock-up showing how any Brand Assets will be featured in your broadcast.
- Translations for any non-English requests.
Why does Snapchat need rules about how to use its Brand Assets?
Trademark law in the US and other countries requires trademark owners to protect against improper or confusing uses of their marks. In some cases, trademark owners can even lose their trademarks if they don't protect them. Snapchat has developed rules around how others may use its Brand Assets to ensure that people won't mistakenly believe that unrelated products or services originate from Snapchat, or are sponsored or endorsed by Snapchat.
These guidelines promote consistent use of the Brand Assets. This makes it easier for people to instantly recognise the Snapchat brand and prevents consumers from being confused.
What does Snapchat do if people misuse its Brand Assets?
Snapchat cares about the integrity of its Brand Assets, which is why it dedicates substantial resources to protecting its intellectual property. In addition to protecting its trademarks and logos, Snapchat enforces its rights against people who misuse its Brand Assets.
Do I need permission for each use of the Brand Assets?
If you are following these brand guidelines, you don't need to seek permission before using the Brand Assets, unless you want to display the Snapcode on merchandise or use the Brand Assets as part of your broadcast. If you are unsure or think your intended use might fall outside these guidelines, please contact Snapchat's Marketing Team.
May I combine Brand Assets with new terms or artwork to create my own marks and logos, or modify the colour or design to fit with the style of my website, packaging, printed materials or other content?
No. But you may scale the size of the Brand Assets to suit your needs, so long as they comply with the Snapchat Brand Guidelines and are not the most distinctive or prominent feature on your web page, packaging, printed material or other content.
May I use the Brand Assets in my play, film or book?
You may use the word "Snapchat" in your play, film or book to fairly and accurately describe the subject matter, as long as it's clear that Snapchat doesn't sponsor or endorse your project. With the exception of providing content attribution for photos and videos in accordance with the Snapchat brand guidelines, and/or inviting others to add you on Snapchat as permitted by the brand guidelines, you cannot use any Brand Assets in your book, film or play without written permission from Snapchat's Marketing Team.
May I use Snapchat logos and images I found elsewhere on the web?
No. You may use only the official Brand Assets that are available on this website.
My business is interested in collaborating with Snapchat. How can we work together?
We are always open to hearing from potential partners. Simply send an email to our Business Development team with details of your company, the cause or event, and proposed partnership. Please note: due to the high volume of inquiries, we will only respond individually if we have a partnership opportunity.