1 January 2021 – 30 June 2021
Released: 22 November 2021
Updated: 22 November 2021
As Snapchat continues to grow, we aim to foster a platform that empowers people to express themselves, live in the moment, learn about the world and have fun together — all in a safe and secure environment. To do so, we continually improve our safety and privacy practices — from our Terms of Service and Community Guidelines, to tools for preventing, detecting and enforcing against harmful content, to initiatives that help educate and empower our community.
To provide insight into these efforts and visibility into the nature and volume of content reported on our platform, we publish transparency reports twice a year. We are committed to continuing to make these reports more comprehensive and informative to the many stakeholders who care deeply about online safety and transparency.
This report covers the first half of 2021 (1 January – 30 June). As with our previous reports, it shares data about the total number of policy violations globally during this period; the number of content and account-level reports we received and enforced against across specific categories of violations; how we responded to requests from law enforcement and governments; and our enforcement actions broken down by country. It also captures recent additions to this report including the Violative View Rate of Snapchat content, potential trademark violations and incidences of false information on the platform.
As part of our ongoing efforts to improve both our safety enforcement and our transparency reports themselves, for the first time this report shares our median turnaround time to action user reports in minutes instead of hours, to provide more granular detail on our operational practices and efficacy.
We have continued to expand our partnerships with industry experts as well as our in-app features to help educate Snapchatters about online risks and how to use in-app reporting to alert our Trust and Safety teams to any type of concern or policy violation.
In addition, we continued to add partners to our trusted flagger programme, which provides vetted safety experts with a confidential channel to report emergency escalations. We work closely with these partners to provide safety education, wellness resources and other reporting guidance so they can help support the Snapchat community.
For more information about our policies for combating online harms, and plans to continue evolving our reporting practices, please read our recent Safety & Impact blog about this transparency report.
To find additional resources for safety and privacy on Snapchat, see our About Transparency Reporting tab at the bottom of the page.
Overview of Content and Account Violations
Every day, on average more than five billion Snaps are created using our Snapchat camera. From 1 January – 30 June 2021, we enforced against 6,629,165 pieces of content globally that violated our policies.
Enforcement actions could include removing the offending content or terminating the account in question. If an account is terminated for violating our Guidelines, the account holder is not permitted to create a new account or use Snapchat again.
During the reporting period, we saw a Violative View Rate (VVR) of 0.10 percent, which means that out of every 10,000 Snap views on Snapchat, 10 contained content that violated our guidelines.
|Total Content & Account Reports*||Total Content Enforced||Total Unique Accounts Enforced|
|Reason||Content & Account Reports*||Content Enforced||% of Total Content Enforced||Unique Accounts Enforced||Turnaround Time**|
|Sexually Explicit Content||6,638,110||4,783,518||73.2%||1,441,208||<1|
|Threatening / Violence / Harm||1,077,311||465,422||7.1%||288,091||13|
|Harassment and Bullying||911,198||319,311||4.9%||249,421||27|
*Content & Account Reports reflect reports via Snap's in-app reporting mechanism.
**Turnaround Time reflects the median time in minutes to action on a user report.
Combating the spread of false information
We have always believed that when it comes to harmful content, it isn't enough to think about policies and enforcement — platforms need to consider their fundamental architecture and product design. From the beginning, Snapchat was built differently than traditional social media platforms, without an open newsfeed where anyone can broadcast to a large audience without moderation.
Our Guidelines clearly prohibit the spread of false information that could cause harm, including misinformation that aims to undermine civic processes, like voter suppression, unsubstantiated medical claims and the denial of tragic events. Our Guidelines and enforcement apply consistently to all Snapchatters — we don't make special exceptions for politicians or other public figures.
During this period, Snapchat globally enforced against a combined total of 2,597 accounts and pieces of content for violations of our false information guidelines.
|Total Content & Account Enforcements||2,597|
Combating child sexual exploitation and abuse
The sexual exploitation of any member of our community, especially minors, is illegal, unacceptable and prohibited by our Community Guidelines. Preventing, detecting and eradicating Child Sexual Abuse Material (CSAM) on our platform is a top priority for us, and we continuously evolve our capabilities for CSAM and other types of child sexually exploitative content.
Our Trust and Safety teams use active technology detection tools, such as PhotoDNA, robust hash matching and Google's Child Sexual Abuse Imagery (CSAI) Match to identify known illegal images and videos of CSAM and report them to the U.S. National Centre for Missing and Exploited Children (NCMEC), as required by law. NCMEC then, in turn, coordinates with domestic or international law enforcement, as required.
In the first half of 2021, 5.43% of the total number of accounts enforced globally contained CSAM. Of this, we proactively detected and actioned 70 percent of CSAM violations. This increased proactive detection capability combined with increased spam attacks in this category resulted in a notable increase in this category for this reporting period.
|Total account deletions||119,134|
Terrorist & violent extremist content
During the reporting period, we removed five accounts for violations of our prohibition of terrorist and violent extremist content, a slight decrease from the last reporting cycle.
|Total Account Deletions||5|
This section provides an overview of the enforcement of our Community Guidelines in a sampling of geographic regions. Our Guidelines apply to all content on Snapchat — and all Snapchatters — across the globe, regardless of location.
Information for individual countries is available for download via the attached CSV file.
|Region||Content Reports*||Content Enforced||Unique Accounts Enforced|
|Rest of World||3,924,069||1,880,250||554,727|
Transparency report archives
- 1 January 2021 - 30 June 2021
- 1 July 2020 - 31 December 2020
- 1 January 2020 - 30 June 2020
- 1 July 2019 - 31 December 2019
- 1 January 2019 - 30 June 2019
- 1 July 2018 - 31 December 2018
- 1 January 2018 - 30 June 2018
- 1 July 2017 - 31 December 2017
- 1 January 2017 - 30 June 2017
- 1 July 2016 - 31 December 2016
- 1 January 2016 - 30 June 2016
- 1 July 2015 - 31 December 2015
- 1 January 2015 - 30 June 2015
- 1 November 2014 - 28 February 2015