Family Centre

At Snap, we believe that our products should reflect real-life human behaviours, and how people act and relate to each other in their everyday lives. We’ve made it a point to build things differently from the beginning, with a focus on helping Snapchatters communicate with their close friends in an environment that prioritises their safety, privacy and well-being. 

On Family Centre, parents can also easily and confidentially report any accounts that may be concerning directly to our Trust and Safety teams, which work around the clock to help keep Snapchatters safe. We’re also equipping parents and teens with new resources to help them have constructive and open conversations about online safety. 

To help develop Family Centre, we worked with families to understand the needs of both parents and teens, knowing that everyone’s approach to parenting and privacy is different. We also consulted with experts in online safety and well-being to incorporate their feedback and insights. Our goal was to create a set of tools designed to reflect the dynamics of real-world relationships and foster collaboration and trust between parents and teens. In the coming weeks, we will add a new feature that will allow parents to easily view new friends their teens have added.

And in the coming months, we plan on adding additional features to Family Centre, including new content controls for parents and the ability for teens to notify their parents when they report an account or a piece of content to us. While we closely moderate and curate both our content and entertainment platforms, and don’t allow unvetted content to reach a large audience on Snapchat, we know each family has different views on what content is appropriate for their teens and want to give them the option to make those personal decisions. 

Our goal is to help empower parents and teens in a way that still protects a teenager’s autonomy and privacy. We look forward to continuing to work closely with families and online safety experts to keep improving Family Centre over time. To learn more about Family Centre and about how we're working to keep teens safe on Snapchat, check out this Parent's Guide to Snapchat.