Snapchat Political Advertising Guidelines

Snapchat is all about stories, and political ads have become an important part of our nation's storytelling. But political advertising that appears on Snapchat has to be right for our users, and it has to be lawful.

The bottom line

Political advertising must comply with all applicable laws, including all federal election laws, Federal Election Commission regulations, copyright law, defamation law, and (where applicable) other state or local laws and regulations.

Complying with those laws will be the sole responsibility of the advertiser. Advertisers will be asked to certify in their contract with Snapchat that their ads indeed comply with all applicable laws, and to indemnify Snapchat for any claims to the contrary.

All political advertising must clearly identify who paid for the communication and whether or not the ad was authorized by a candidate and/or organization. Unauthorized ads must also include contact information for the sponsoring organization.

Political advertising must not be misleading or deceptive. Nor may it violate Snapchat's Terms of Service, Community Guidelines, and Advertising Guidelines. That means, among other things:

  • No content that harasses, intimidates, threatens, or ridicules.
  • No content that impersonates any person or entity or otherwise misrepresents your affiliation with a person or entity.
  • No content that violates the publicity, privacy, copyright, or other intellectual property rights of a third party.
  • No content that features graphic violence.
  • No content that features firearms, recreational drugs, nudity, obscenity, or anything else that violates our Advertising Guidelines.

See the documents linked above for further details.

We encourage political advertisers to be positive. But we don't categorically ban “attack” ads; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines. That said, political ads must not include attacks relating to a candidate's personal life.

Snapchat's rights

Snapchat will review political ads on a case-by-case basis.

We reserve the right to reject in our sole discretion, or request modifications to, ads that we believe violate the standards listed above or that are otherwise inappropriate. Our discretion will never be exercised with the intent to favor or disfavor any candidate or political party.

We also reserve the right to require substantiation of an advertiser's factual claims.

Political advertising for non-U.S. campaigns

Political ads for electoral campaigns outside the United States will be considered on a case-by-case basis at Snapchat's discretion. Any such ads must meet all legal requirements for that jurisdiction, as well as all of the above requirements.