Effective: September 24, 2016
A cookie is a small piece of data that is sent to your browser or device by websites, mobile apps, and advertisements that you access or use. This data is stored on your browser or device and helps websites and mobile apps remember things about you. For example, cookies may help us remember certain preferences you have selected, such as your language preference.
|Category of Cookies||Why we use these cookies|
We use these cookies to remember your settings and preferences.
For example, we may use these cookies to remember your language preferences.
We use these cookies to help identify and prevent security risks.
For example, we may use these cookies to store your web-session information to prevent others from changing your password without your username and password.
We use these cookies to collect information about how you interact with our services and to help us improve them.
For example, we may use these cookies to determine if you have interacted with a certain page.
We use these cookies to help us improve our services.
For example, we can use these cookies to learn more about which features are the most popular with our users and which ones might need some tweaks.
We use these cookies to deliver advertisements, to make them more relevant and meaningful to consumers, and to track the efficiency of our advertising campaigns, both on our services and on other websites or mobile apps.
Pixels, Local Storage, and Other Similar Technologies
We may also use other similar technologies on our services, such as pixel tags and local storage. We use these technologies to do things like help us see what features are most popular, create a more personalized experience, and deliver relevant ads. Pixel tags (also called clear GIFs, web beacons, or pixels) are small blocks of code installed in or on a webpage, mobile app, or advertisement. These tags can retrieve certain information about your browser and device such as: operating system, browser type, device type and version, referring website, website visited, IP address, and other similar information. Local storage is an industry-standard technology that allows a website or mobile app to store and retrieve data on an individual’s computer, mobile phone, or other device.
Web browser opt-out
- A "first-party" cookie is served by the page or domain that you are visiting. So for example, when you visit Snapchat.com and we serve a cookie for purposes of remembering your settings that is a first-party cookie.
- A "third-party" cookie is served by a company that doesn’t operate the page or domain you are visiting. So for example, when you visit Snapchat.com and Google serves a cookie on Snapchat.com for Snapchat’s analytics that is a third-party cookie.
You may also be able to remove cookies from your browser. Your ability to manage cookies through a mobile browser, however, may be limited. For more information about how to manage your cookie settings, please follow the instructions provided by your browser which are usually located within the “Help,” “Tools,” or “Edit” settings.
Mobile device opt-outs
Your mobile operating system may let you opt-out from having your information collected or used for interest-based advertising on mobile devices. You should refer to the instructions provided by your mobile device’s manufacturer; this information is typically available under the “settings” function of your mobile device.
And of course, if your mobile device offers an uninstall process, you can always stop us from collecting information through the app by uninstalling the Snapchat app.