Snap Partner Summit: New Ways for Developers to Build with Snapchat

Today, we’re introducing new products powered by some of the best parts of Snapchat:

  • Camera Kit invites developers to bring Snapchat's AR camera to their own apps. Soon on Squad, you’ll be able to add fun Snapchat lenses while you browse, chat, shop, and watch videos together. With Triller’s Camera Kit integration, you’ll be able to create your own music videos with special Snapchat lenses.
  • Snap Minis are a new way for developers to bring their services inside Snapchat and empower new, social experiences. We’ve carefully designed Minis to deeply integrate within your conversations, so coordinating with friends is faster than ever.
  • Dynamic Lenses bring real-time information from your apps into Snapchat lenses. Beginning today, you can share a custom Lens on Snapchat to invite your friends to your virtual group hangs on Houseparty.
  • With Bitmoji for Games, we’ve built the ultimate cross-platform avatar for gaming. On mobile, PC, console, and beyond, Bitmoji for Games puts you and your friends right into the action.
  • Bitmoji Paint, from Snap Games Studio, brings together millions of players to simultaneously contribute to one global collage. An all-new infrastructure service will power this game, and soon, developers will be able to use these tools to build games for the Snap platform. We’re also introducing new games from partners including Mojiworks, Game Closure, Zynga and more!

If you’re a developer and interested in trying Snap Kit, you can learn more about it here.

We can’t wait to see what you will create!

Team Snap

Snap Partner Summit: Supporting Wellbeing

We have always been inspired by the power that real friendships have in supporting health and happiness. This is particularly true for our community. New research on Snapchatters’ experiences with mental health confirms what many studies have shown -- that friends are the first person they turn to when dealing with stress, anxiety, depression and many other emotional challenges.

We believe Snapchat can play a unique role in empowering friends to help each other through these difficult moments. In March, we rolled out Here For You, a feature that provides Snapchatters with expert resources when they search for topics related to mental health and wellbeing.

Today we are introducing additional features designed to further support Snapchatters and their friends through premium content, and partnerships:

  • We are partnering with Headspace, a global leader in meditation and mindfulness, to offer their best-in-class content and resources directly in Snapchat. In the coming weeks, Headspace will offer guided mini-meditations and tools for helping our community check in on their friends.
  • We believe compelling content can help demystify and destigmatize mental illness, and earlier this year we launched a documentary series from Barcroft titled “Mind Yourself” that followed the mental health journeys of 10 young people. Today we’re announcing a new Snap Original debuting later this year. In “Coach Kev” from Laugh Out Loud, Kevin Hart, inspired by personal experiences, becomes a coach and mentor, sharing positivity and wisdom with anyone aspiring to live their best life.
  • We’re also making it easier for Snapchatters in crisis to access resources in our app. Our in-app reporting tools allow Snapchatters to alert us when they worry their friends are at risk for self-harm, and we notify that friend of the help available to them. We’re now significantly improving that experience, by immediately showing Snapchatters how they can get connected with emergency services, message a trained counselor through Crisis Text Line, or talk live with someone at the National Suicide Prevention Hotline.

We look forward to building on these efforts and developing more ways to empower friends to help friends.

Team Snap

Snap Partner Summit 2020: New Snap Originals

Made-for-mobile shows began with Snap Originals. Today, we’re excited to reveal our new slate of shows made exclusively for Snapchat!

More than half of the U.S. Gen Z population are watching Snap Originals. Part of what makes Snap Originals so unique is not just the way the stories are told, but the types of stories that reflect the wide range of passions, experiences and voices of our community.

And for the first time, Snapchatters can become part of the show!

We’re using our unique augmented reality technologies to deliver immersive shows that are only possible on Snapchat. You can now learn the latest dance moves from some of the world's best dancers in "Move It," which uses Snap's custom motion tracking Lenses to keep up with your every step.

Check out the amazing new Shows that are headed your way:

Unscripted

  • Coach Kev - (Laugh Out Loud) - Inspired by his own experiences, Kevin Hart will be your coach, best friend and mentor all rolled into one, as he shares daily doses of positivity and wisdom for anyone aspiring to live their best life.
  • Fake Up - (Mission Control Media) - The top optical illusion make-up artists battle it out to transform their own faces into works of art you have to see to believe. Experience the artists’ work like never before as you try on and play with custom Lenses that bring the show’s illusions to life.
  • Move It - (Stellar Studios and Little Engine Productions) - Bringing together the biggest dance influencers, chart-topping hits, and Snapchat's AR camera platform, this first-of-its-kind immersive dance show will inspire and teach anyone how to move it!

Docuseries

  • Road Trippin’ - (Bunim/Murray Productions) - In this docuseries executive produced by Anthony Anderson, best friends and star creators Rickey Thompson and Denzel Dion head on a road trip across rural USA to get out of their comfort zone and share some crazy new adventures.
  • First Person - (Hashtag Our Stories) - Stories told with Snapchat Spectacles through the eyes of extraordinary young innovators creating positive change, as they fight to protect our planet.
  • Queen of Stylez - (Glass Entertainment Group) - Capturing the attention of Hollywood's biggest names and locking in the most coveted and demanding clients, no hairstylist slays quite like Tokyo Stylez.
  • Life By The Horns - (21st Street Creative) - Follow Ezekiel Mitchell, a 22-year-old destined to be a cowboy, on his life or death journey to become the best bull rider in the world and the first African-American to win the title in over 35 years.

Scripted

  • Frogtown - (Alcon Television Group) - In this series directed by Catherine Hardwicke (Twilight, Thirteen), a badass skater living in her car lands a second family when she falls in with an all-girl crew at the Frogtown skatepark in East Los Angeles.
  • Action Royale - (Portal A) - In this coming-of-age thriller, a teenager starts an underground esports gambling ring to pay off his father's debts, but he and his gaming phenom best friend soon find themselves in over their heads in a dangerous high-stakes world.
  • Total Badass Wrestling - (Comedy Bang! Bang! Productions) - In this comedy, a naive but charismatic young wrestler becomes an overnight viral sensation, inspiring a washed-up pro wrestler to offer his mentorship and use the hot new kid as his ticket back into the spotlight.

In addition, we’ll be renewing the following Snap Originals: “Dead of Night” by Bazelevs in association with Hooked, “Face Forward” by NBCUniversal featuring an all-new AR Lens experience that puts viewers in the episode for their own celebrity makeover, “Nikita Unfiltered” by ITV America’s Sirens Media, and Complex will again produce the next installment of Snap’s documentary franchise “Vs The World,” which will tell the story of notorious MMA fighter Conor McGregor.

We can’t wait for you to tune in!

Team Snap

Snap Partner Summit 2020: Happening Now

When something happens, the first screen Snapchatters turn to is the one in their hand. Over 125 million people watched news stories on Snapchat this year, and more than half of the U.S. Gen Z population is watching news content on Discover.

We have always believed we have a responsibility to our community, and it’s why Snapchat remains a closed platform that works closely with a select set of partners to produce credible information in brand new ways for mobile.

We’re introducing Happening Now: the fastest way for Snapchatters to find out what’s going on in the world, up to the minute, at any time.

We’ve partnered with some of the most trusted news organizations, like The Washington Post, Bloomberg, Reuters, NBC News, ESPN, NowThis, E! News, Daily Mail, BuzzFeed News and more, to turn updates on the biggest stories across politics, entertainment, sports and more into single Snaps - creating a new format designed for the fast and frequent way Snapchatters view breaking news on mobile.

You’ll even be able to get your daily horoscope and a personalized weather update featuring your Bitmoji!

Our editorial team will also be curating a selection of publicly shared Snaps captured by our community to showcase in Happening Now.

Starting today, Happening Now is available to everyone in the US, and we look forward to rolling it out in more markets around the world in the next year.

Team Snap

Snap Partner Summit: Snap’s Augmented Reality Platform

Cameras are evolving into fast, smart tools that can retrieve information and display content -- and we believe that through our camera and augmented reality, we’re shaping the future of how we all experience the world around us.

Over 170 million Snapchatters engage with AR daily -- nearly 30 times every day. Snapchatters are engaging with our AR experiences, called Lenses, with top-performing community Lenses reaching billions of views on Snapchat.

Today we announced new camera and augmented reality experiences for developers, creators, and Snapchatters.

Lens Studio and SnapML

The foundation of our camera platform, Lens Studio, is a powerful, free desktop application designed for developers and artists to build and distribute AR on Snapchat. We’re updating Lens Studio with new, advanced features to push the boundaries of AR creation.

Today, we’re introducing SnapML, which lets any developer bring their own machine learning models directly into Lens Studio to power Lenses. Now, anyone can create their own Lenses with neural networks, expanding the possibilities for Lenses that can transform the world. We partnered with Wannaby, Prisma, CV2020, and Official Lens Creators on the first SnapML creations.

Local Lenses

Local Lenses enable a persistent, shared AR world built right on top of your neighborhood. You and your friends can step into augmented reality together to decorate nearby buildings with colorful paint and experience a new dimension of AR.

Scan

“Press and hold” on the camera screen to unlock relevant, helpful Lenses based on what you see in front of you.

Today, we’re announcing new Scan partners:

  • Snapchatters can identify 90% of all known plants and trees thanks to PlantSnap.
  • The Snapchat camera now recognizes almost 400 breeds powered by Dog Scanner. It works on people too, so you can even figure out what type of dog you most resemble!
  • Soon, you can Scan the iconic Louis Vuitton monogram to be transported to a virtual installation displaying their classic trunks and latest collection.
  • Later this year, Nutrition Scanner will give a rating on the quality of ingredients in many packaged foods when you Scan an item’s label thanks to Yuka.

Additionally, we’re introducing Voice Scan, which offers Lens results based on your voice commands. Powered by our partnership with SoundHound, press and hold to tell Snapchat what kind of Lens you want to see.

To create Lenses and experiment with these powerful new tools, visit lensstudio.snapchat.com to download and get started in Lens Studio.

Team Snap

Snap Partner Summit: Action Bar, Places, Topics, and Story Replies

Today, we’re introducing a new way to navigate Snapchat, as well as new features for the Snap Map and Stories, giving you more ways to find what you’re looking for and connect with the growing Snapchat community.

Action Bar

We’re making it easier to navigate Snapchat with our new Action Bar, which provides top-level navigation when you open the app. It’ll change contextually based on what you’re doing or watching.

Places

Snap Map is a personal map that shows what your friends are up to, highlights perspectives from the Snapchat community, and is used by 200 million Snapchatters every month.

We’re adding Places to the Snap Map so you can easily find the spots that are popular with our community, no matter where you are. We’re adding millions of listings for businesses around the world.

The Place Profile includes Snaps from the location, the address, hours of operation, and reviews from TripAdvisor and Foursquare. Ordering food through Postmates, DoorDash, and Uber Eats is just a tap away, starting soon in the US. Places are rolling out today on Android and iOS.

We’ve also made it easy for local businesses to re-engage their customers as they reopen by providing free ad credits. (https://forbusiness.snapchat.com/local).

Topics

Today, Snapchatters share more than 3 million Snaps per day to Our Story. This makes Our Story one of the best ways to see what’s happening in the world through the eyes of the Snapchat community.

Now, there’s a new way to share the things you’re passionate about with Topics. Use a Topic sticker or submit your Snap to a Community Topic, like “Life Hacks” or “Oddly Satisfying” and browse Topic Pages to explore Snaps based on what you care about most.

Story Replies

We’ve rolled out Story Replies to make it easy to communicate with the Snap Stars you’re following. We filter out bullying and hate speech to make sure that Snap Stars feel the love from their fans. Snap Stars can turn Story Replies into stickers and add them to their Stories to power things like Q&A Sessions.

Team Snap

We Stand Together

Editor's note: Snap CEO Evan Spiegel sent the following memo to all Snap team members on Sunday, May 31. In it he condemns racism while advocating for creating more opportunity, and for living the American values of freedom, equality and justice for all.

___________

Dear Team,

As Lara shared last week, we had been planning on discussing the deaths of George, Ahmaud, and Breonna tomorrow morning at Snap in Focus, but as I grappled with the long legacy of racial violence and injustice in America, it felt wrong to wait. Every minute we are silent in the face of evil and wrongdoing we are acting in support of evildoers. I am sorry for waiting to share my feelings with you.

I am heartbroken and enraged by the treatment of black people and people of color in America.

I was made aware of the struggle for freedom, equality, and justice from a young age. My father served as the general counsel of the Christopher Commission (and, in a turn of fate, our general counsel Mike also worked on the commission), created to investigate racism and excessive force in the Los Angeles Police Department following the Rodney King beating here in Los Angeles in 1991. The commission found widespread racism and excessive use of force that had gone unchecked by leadership. The recommendations they made then, nearly 30 years ago, are still frighteningly relevant today.

Later in my life, I had the opportunity to work and study in South Africa where I had the privilege of meeting one of my heroes – Bishop Tutu. I witnessed the devastation of Apartheid and the legacy of racism, but also the tireless efforts towards progress and reconciliation. At Stanford, I lived in Ujamaa my Senior year, a dorm on campus that is dedicated to the black community (and in which the majority of residents are black). Even amidst the tremendous privilege at Stanford, there was plenty to learn about the everyday injustices of racism in our society.

I share this not to suggest any first-hand understanding of the black lived experience in the United States but rather to explain that for nearly 30 years I have personally witnessed or participated in the passionate and persistent, well-reasoned, and forceful appeal for justice in America and around the world. 30 years later, despite a chorus of millions calling for change, there is little to show in the way of progress. Economic inequality in America has reached levels unseen for nearly a century, people of color cannot visit a grocery store or go for a jog without fear of being murdered without consequence, and put simply, the American experiment is failing.

I share this because I understand that, in the words of MLK, “riots are the language of the unheard” and those that have been peacefully advocating for change for centuries have seen little, if any, progress towards the vision of freedom, equality, and justice for all that America has long promised. I understand why those who are rioting have felt unheard.

At the first speech I was invited to give after we created Snapchat, delivered at the Stanford Women in Business Conference in 2013, I declared that “I am a young, white, educated male. I got really, really lucky. And life isn’t fair.” I felt it was deeply important to name my privilege and acknowledge injustice in our society – especially in front of women business leaders who cope with these injustices daily. Acknowledging my privilege was an important first step for me because it helped me to listen. My experiences as a wealthy, white male are categorically different than the injustices experienced by our fellow Americans. Understanding the plight of those who are different than me has helped me become a better ally in the struggle.

The fundamental idea behind the creation of our country was the notion that the circumstances of your birth did not preordain the trajectory of your life. Our founders thought the idea that God chose one king was ridiculous – God chose all of us and loves all of us equally. They desired to build a society that reflected the love of God and the idea that God dwells in all of us. God doesn’t believe that any of us are more or less deserving of love.

Of course, the same Founding Fathers who espoused the values of freedom, equality, and justice for all – were predominantly slave owners. Their powerful vision of a nation created by the people, for the people was built on a foundation of prejudice, injustice, and racism. Without addressing this rotten foundation and its ongoing failures to create opportunity for all, we are holding ourselves back from realizing our true capacity for human progress – and we will continue to fall short of the bold vision of freedom, equality, and justice for all.

Often I am asked by friends, team members, journalists, and partners what we can do to make a difference. Recognizing that I am in no way an expert, and at the ripe old age of 29 I have much to learn about the workings of the world, below I will share my own perspective on what is needed to create the change we crave in America. We cannot end systemic racism without simultaneously creating opportunity for all people, regardless of their background.

First, it is important to understand that, from my perspective, much of modern day America has been defined by the “big idea” put forth by President Reagan and others that businesses should be the engines for progress and the government should largely get out of the way. Indeed, tax cuts and de-regulation helped the American economy grow and the federal government has shifted the percentage of its spending from future-oriented endeavors like R&D to entitlements like Social Security. Of course, government R&D is a long-term investment, but it is one with considerable nearer-term benefits: it has helped create the foundation for many of the components in modern day smartphones which led to the growth and success of businesses like ours. Here is the rough (and imperfect) math on the Federal Budget – while we can debate where each line item belongs, the approximations reveal a substantial skew towards the past and present at the expense of the future:

It is no secret that our country has put businesses first. We at Snap have been tremendous beneficiaries of these policies, but I believe now it is time to put the American people first.

I believe the first and most important step is to reaffirm our commitment to our founding values as a nation: freedom, equality, justice, life, liberty, and the pursuit of happiness. We must work together to create a shared vision for future success and define what we want America to look like for our children’s children. This must be a process that involves all Americans and is “by the people, for the people.” If we can define the nation we wish to become, we can begin to take action and apply our values to the vital decisions that must be made in order to make our shared vision a reality.

We will also have to begin defining our success in terms of the fulfillment of our values, rather than silly short-term metrics like GDP or the stock market. When your health care costs increase, regardless of the value you receive, GDP increases. If a hurricane hits and knocks down a ton of houses so that we have to rebuild them, GDP increases. GDP is a fundamentally broken metric that does not reflect what contributes to real human happiness. The pursuit of happiness must expand beyond the pursuit of wealth.

We should establish a diverse, non-partisan Commission on Truth, Reconciliation, and Reparations. We must begin a process to ensure that America’s black community is heard throughout the country, investigate the criminal justice system for bias and prejudice, strengthen the Department of Justice Civil Rights Division, and take action on recommendations for reconciliation and reparations made by the Commission. There is plenty to learn from those who have had the courage to undertake a similar process following atrocities around the world, and we should create a process that reflects American values and helps our nation to make the necessary change and heal.

We must restart the “Opportunity Engine” in America by investing in education, healthcare, and housing to make these basic ingredients of a free and fair society more accessible and affordable for all people.

I believe that one reason entrepreneurship in America has declined so substantially since the 1980s is the lack of a sufficient societal safety net. Entrepreneurship depends on people being able to take risks to start a business, which is nearly impossible to do without some sort of safety net like the one I had. Today’s would-be entrepreneurs are saddled with student debt and are subject to stagnant wage growth and rising expenses that make it hard to save the seed capital necessary to start a business.

Investing in the future of our country to benefit our children’s children will be expensive. We will need to institute a more progressive income tax system and a substantially higher estate tax, and we will need corporations to pay a higher tax rate. While we are investing in the future, we will also have to reduce the federal deficit so that we are better prepared to meet any external shocks that may come in the future in our rapidly changing world. In short, people like me will pay a lot more in taxes – and I believe it will be worth it to create a society that benefits all of us.

Many of these changes could be “bad” for business in the short term, but because they represent long term investments in the people of our nation, I believe that we will collectively reap tremendous long-term benefits.

Why hasn’t this change happened yet? I’d argue it’s simply because the Boomer supermajority across all branches of our government has demonstrated little interest in creating a better future for their children. For decades our government has committed to a strategy of debt-financed tax cuts and entitlement spending to enrich their most important constituents: the Boomers. Indeed, Boomers hold nearly 60% of all household wealth in America. To put it in context, billionaires hold about 3%. With Social Security, for example, we finance a program that pays out benefits across the wealthiest generation in American history without any form of means-testing.

Some research has shown that when an older generation does not see themselves reflected in the younger generation, they are less willing to invest in their future. In America, the Boomer generation is about 70% white, and Gen Z is about 50% white. America’s demographic change is inevitable. The question, therefore, is whether or not we can work together to create a nation that better reflects our founding values, heals the deep wounds of our past, strives to eliminate racism and injustice, and creates opportunity for all – no matter who they are, or where they were born.

Source: https://money.cnn.com/interactive/economy/diversity-millennials-boomers/

As for Snapchat, we simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform. Our Discover content platform is a curated platform, where we decide what we promote. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way.

It is never too late to turn towards love, and it is my sincere and earnest hope that the leadership of our great country will work towards our founding values, our raison d’être: freedom, equality, and justice for all.

Until that day, we will make it clear with our actions that there is no grey area when it comes to racism, violence, and injustice – and we will not promote it, nor those who support it, on our platform.

This does not mean that we will remove content that people disagree with, or accounts that are insensitive to some people. There are plenty of debates to be had about the future of our country and the world. But there is simply no room for debate in our country about the value of human life and the importance of a constant struggle for freedom, equality, and justice. We are standing with all those who stand for peace, love, and justice and we will use our platform to promote good rather than evil.

I know there are many people who feel that just because “some people” are racist, or just because there is “some injustice” in our society that we are “not all bad.” It is my view that humanity is deeply interconnected and that when one of us suffers, we all suffer. When one of us is hungry, we are all hungry. And when one of us is poor, we are all poor. When any one of us enables injustice through our silence we have all failed to create a nation that strives for its highest ideals.

Some of you have asked about whether Snap will contribute to organizations that support equality and justice. The answer is yes. But in my experience, philanthropy is simply unable to make more than a dent in the grave injustices we face. While our family has and will continue to contribute meaningfully to create opportunity for the underprivileged, and donate to the guardians of justice, these circumstances call for a more radical reorganization of our society. Private philanthropy can patch holes, or accelerate progress, but it alone cannot cross the deep and wide chasm of injustice. We must cross that chasm together as a united nation. United in the striving for freedom, equality, and justice for all.

We have a great many challenges in front of us. To confront the long legacy of violence and injustice in America – of which George, Ahmaud, and Breonna are the latest victims, with so many more unnamed – we must embrace profound change. Not merely a change in our country, but a change in our hearts. We must carry the light of peace and share the embrace of love with all humankind.

May peace be with you,

Evan

A new spin on painting with Damien Hirst

Today, we’re launching a new augmented reality experience created in close collaboration with renowned artist Damien Hirst. Inspired by his Spin paintings, this globally available Snapchat lens allows everyone to make their own spin paintings, right from home. Pour virtual paint as your canvas spins to make millions of possible creations.

Hirst first experimented with spin art in 1992 at his studio in Brixton, London, and began his Spin Painting series in 1994 while living in Berlin. At the first exhibition of Hirst’s machine-made spin drawings, visitors were invited to make their own drawings on a spin machine, democratizing the experience of making art. Now, our community worldwide can try their hand at this iconic art through the lens of Snapchat’s camera.

We’ve also teamed up with Partners in Health on this experience to support their COVID-19 relief efforts. They’re a social justice organization working to support vulnerable communities during the pandemic and provide care for millions of patients worldwide.

"It's amazing to be working with Snapchat on this totally mega spin art lens and making it possible for millions of people to make their own spin paintings right from their phones. I'm so happy that this partnership also supports Partners in Health, a brilliant and forward-thinking organisation that helps communities in developing countries around the world cope with the devastating impact of COVID-19." - Damien Hirst

When you’re finished with your Snap, share to Our Story to contribute to a virtual gallery of everyone’s work. Together, you’ll make Snapchat an even more colorful place!

Contributing to COVID-19 Relief

As the global COVID-19 pandemic continues, Snapchat’s technology makes it possible to stay in touch with friends, bring awareness to safety protocol as public health guidance evolves, and stay informed by trusted media publishers.

From Snapchat Calling to Snap Camera, friends have kept close through voice and video. Snapchat’s calling feature, often used with AR experiences, grew by more than 50% during late March compared to late February.1

With a new suite of creative tools, Snapchatters have quickly shared expert-approved best practices with their friends with their Snaps. We’ve launched three COVID-19 Lenses, including a worldwide Lens with tips for staying safe with information sourced from the World Health Organization. These Lenses have reached almost 130 million Snapchatters globally.2

And today, to further support the global COVID-19 relief efforts, we're launching a new augmented reality donation experience, using Snapchat Lenses to bring awareness to the COVID-19 Solidarity Response Fund for the World Health Organization.

Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization’s immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to do the same by sending Snaps of the experience.

Additionally, media publishers covering COVID-19 on our Discover platform will give Snapchatters the option to swipe up to donate directly from their content. To date, over 445 Discover Stories or Shows have been produced on COVID-19, and over 68 million Snapchatters worldwide have viewed COVID-19-related content on Snapchat. Over 40% of Gen Z in the US have tuned into this content to stay informed.3

With COVID-19 continuing to affect people around the world, Snapchatters are staying closely connected to their friends, can easily find timely and accurate stories on how to stay safe, and can donate and bring awareness to relief efforts that can make an impact.

1Snap Inc. internal data February 22 - March 6, 2020 vs. March 16 - March 29, 2020.

2Snap Inc. internal data March 2020.

3Snap Inc. internal data March 1 - 29, 2020. Gen Z is comprised of Snapchatters aged 13-24. Age and location data subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.

Safety First

As communities continue preparing for and responding to the public health crisis posed by COVID-19, we wanted to share an update on our efforts to prioritize the health and safety of our Snapchat community, our partners, our team, and the world we all share together.

Our global team is practicing physical distancing and doing our part in joining the larger public health efforts to help slow the spread of the virus. We are all working together to support our community and our partners as we all navigate this unprecedented challenge together.

Snapchat brings close friends and family together even when they’re apart—and we are grateful for the opportunity to help people stay in touch during this time. We’ve seen increased engagement across our service and we’re working hard to keep everything running smoothly.

We believe that Snapchatters play a critical role in stopping the spread of the virus. Our community can help by using the full power of technology while physically distancing—whether to communicate with loved ones, play games with friends, or stay informed.

Here’s a quick update on some of the things we’re doing to help:

  • We launched creative tools to help Snapchatters share expert-approved best practices with their friends and family members, including a worldwide Filter with advice to our community on how to stay safe. This information is sourced from the World Health Organization, and links to its website for more info.
  • We’re working closely with the WHO and the Centers for Disease Control and Prevention to ensure Snapchatters have all the latest information from the experts themselves. The WHO and CDC publish regular updates for Snapchatters from their Official Accounts and we’ve worked with the WHO to develop custom content to answer questions from our community.
  • In light of the anxiety and stress people are experiencing, we sped up the launch of a new feature, Here For You, that shows resources from expert localized partners when Snapchatters search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. To respond specifically to coronavirus, we also added a new section that shows content on anxiety related to COVID-19 being produced by the WHO, CDC, Ad Council, and Crisis Text Line.
  • We offer trusted content. Our content platform, Discover, is curated and we work closely with only a select set of partners, including some of the most trusted news organizations around the world. Our guidelines prohibit Snapchatters and our partners from sharing content that deceives or deliberately spreads false information that causes harm, and we do not offer an open news feed where unvetted publishers or individuals have an opportunity to broadcast misinformation.
  • More than three dozen of these partners are producing constant coverage on COVID-19, including NBC News’ “StayTuned”, The Washington Post, SkyNews, The Telegraph, Le Monde, VG, Brut India, and Sabq.
  • Our own news team is also regularly producing coverage and continuously updating Discover with tips and information about COVID-19, including Q&As with medical experts.

This is just the start. We’re all working together to find more ways to support our community. We’re thinking of all of you, and sending lots of love during this difficult time.

Stay safe,

Team Snapchat