A new spin on painting with Damien Hirst

Today, we’re launching a new augmented reality experience created in close collaboration with renowned artist Damien Hirst. Inspired by his Spin paintings, this globally available Snapchat lens allows everyone to make their own spin paintings, right from home. Pour virtual paint as your canvas spins to make millions of possible creations.

Hirst first experimented with spin art in 1992 at his studio in Brixton, London, and began his Spin Painting series in 1994 while living in Berlin. At the first exhibition of Hirst’s machine-made spin drawings, visitors were invited to make their own drawings on a spin machine, democratizing the experience of making art. Now, our community worldwide can try their hand at this iconic art through the lens of Snapchat’s camera.

We’ve also teamed up with Partners in Health on this experience to support their COVID-19 relief efforts. They’re a social justice organization working to support vulnerable communities during the pandemic and provide care for millions of patients worldwide.

"It's amazing to be working with Snapchat on this totally mega spin art lens and making it possible for millions of people to make their own spin paintings right from their phones. I'm so happy that this partnership also supports Partners in Health, a brilliant and forward-thinking organisation that helps communities in developing countries around the world cope with the devastating impact of COVID-19." - Damien Hirst

When you’re finished with your Snap, share to Our Story to contribute to a virtual gallery of everyone’s work. Together, you’ll make Snapchat an even more colorful place!

Contributing to COVID-19 Relief

As the global COVID-19 pandemic continues, Snapchat’s technology makes it possible to stay in touch with friends, bring awareness to safety protocol as public health guidance evolves, and stay informed by trusted media publishers.

From Snapchat Calling to Snap Camera, friends have kept close through voice and video. Snapchat’s calling feature, often used with AR experiences, grew by more than 50% during late March compared to late February.1

With a new suite of creative tools, Snapchatters have quickly shared expert-approved best practices with their friends with their Snaps. We’ve launched three COVID-19 Lenses, including a worldwide Lens with tips for staying safe with information sourced from the World Health Organization. These Lenses have reached almost 130 million Snapchatters globally.2

And today, to further support the global COVID-19 relief efforts, we're launching a new augmented reality donation experience, using Snapchat Lenses to bring awareness to the COVID-19 Solidarity Response Fund for the World Health Organization.

Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization’s immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to do the same by sending Snaps of the experience.

Additionally, media publishers covering COVID-19 on our Discover platform will give Snapchatters the option to swipe up to donate directly from their content. To date, over 445 Discover Stories or Shows have been produced on COVID-19, and over 68 million Snapchatters worldwide have viewed COVID-19-related content on Snapchat. Over 40% of Gen Z in the US have tuned into this content to stay informed.3

With COVID-19 continuing to affect people around the world, Snapchatters are staying closely connected to their friends, can easily find timely and accurate stories on how to stay safe, and can donate and bring awareness to relief efforts that can make an impact.

1Snap Inc. internal data February 22 - March 6, 2020 vs. March 16 - March 29, 2020.

2Snap Inc. internal data March 2020.

3Snap Inc. internal data March 1 - 29, 2020. Gen Z is comprised of Snapchatters aged 13-24. Age and location data subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.

Safety First

As communities continue preparing for and responding to the public health crisis posed by COVID-19, we wanted to share an update on our efforts to prioritize the health and safety of our Snapchat community, our partners, our team, and the world we all share together.

Our global team is practicing physical distancing and doing our part in joining the larger public health efforts to help slow the spread of the virus. We are all working together to support our community and our partners as we all navigate this unprecedented challenge together.

Snapchat brings close friends and family together even when they’re apart—and we are grateful for the opportunity to help people stay in touch during this time. We’ve seen increased engagement across our service and we’re working hard to keep everything running smoothly.

We believe that Snapchatters play a critical role in stopping the spread of the virus. Our community can help by using the full power of technology while physically distancing—whether to communicate with loved ones, play games with friends, or stay informed.

Here’s a quick update on some of the things we’re doing to help:

  • We launched creative tools to help Snapchatters share expert-approved best practices with their friends and family members, including a worldwide Filter with advice to our community on how to stay safe. This information is sourced from the World Health Organization, and links to its website for more info.
  • We’re working closely with the WHO and the Centers for Disease Control and Prevention to ensure Snapchatters have all the latest information from the experts themselves. The WHO and CDC publish regular updates for Snapchatters from their Official Accounts and we’ve worked with the WHO to develop custom content to answer questions from our community.
  • In light of the anxiety and stress people are experiencing, we sped up the launch of a new feature, Here For You, that shows resources from expert localized partners when Snapchatters search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. To respond specifically to coronavirus, we also added a new section that shows content on anxiety related to COVID-19 being produced by the WHO, CDC, Ad Council, and Crisis Text Line.
  • We offer trusted content. Our content platform, Discover, is curated and we work closely with only a select set of partners, including some of the most trusted news organizations around the world. Our guidelines prohibit Snapchatters and our partners from sharing content that deceives or deliberately spreads false information that causes harm, and we do not offer an open news feed where unvetted publishers or individuals have an opportunity to broadcast misinformation.
  • More than three dozen of these partners are producing constant coverage on COVID-19, including NBC News’ “StayTuned”, The Washington Post, SkyNews, The Telegraph, Le Monde, VG, Brut India, and Sabq.
  • Our own news team is also regularly producing coverage and continuously updating Discover with tips and information about COVID-19, including Q&As with medical experts.

This is just the start. We’re all working together to find more ways to support our community. We’re thinking of all of you, and sending lots of love during this difficult time.

Stay safe,

Team Snapchat

Introducing Here For You

Snapchat was founded on the belief that talking with photos and videos, with our real friends, was more personal and more fun than texting. While we have continued to evolve our platform in the time since, we have never strayed from our core mission of helping close friends express themselves freely and be creative together — and making sure they can do it safely.

Privacy, safety, and ensuring the well-being of our community are deeply rooted in our values and product philosophy. Snapchat was built with privacy at its core — starting with ephemerality — and designed to let people be themselves, without the pressure of being judged by others. For example, we develop new products and features using a privacy- and safety-by-design approach, we treat Snapchatters’ data with care and sensitivity, and we have been proactive in working to protect our platform from fake news and misinformation.

All of this reflects the responsibility we feel to help make a positive impact on the lives of the people who use our platform. Today, in honor of Safer Internet Day, we are announcing several resources to help uphold this responsibility. We’re starting with a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them.

Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.

Today, Snapchatters will also be able to engage with Creative Tools and Lenses that promote safety and privacy, which include new Filters and our first-ever Snappable quiz.

We encourage all Snapchatters to check out these new Filters and our quiz — and join us in doing our part to create a safer internet!

Team Snap

Introducing Cameos

From Lenses to Bitmoji and everywhere in between, we’re always working on fun new ways to express yourself in the moment. Soon, we’re launching another feature to help bring your conversations to life: Cameos!

Cameos make you the star of your own short, looping videos that you can send to friends in Chat. Whether you’re feeling excited, exhausted, or just want to say hi, you can find the perfect Cameo for the moment. You can even customize the captions for certain Cameos to make them your own!

You can find and send Cameos in Chat, right beside your stickers. They’re rolling out on iOS and Android in the coming weeks, with over 150 Cameos to choose from — and many more coming soon.

To get started, just tap the Cameos button in your Chat sticker bar, take a selfie, and choose a scene you’d like to jump into. If a friend has also set theirs up, you can even co-star in two-person Cameos together!

Go ahead — make your Cameo.

Team Snap

Your Snaps. Now in 3D.

Today we’re excited to introduce a 3D Camera Mode that adds depth to your Snaps. Use it to create Snaps that capture spatial detail, changing in perspective and appearance based on how you move your phone when you view them. These new Snaps look different, act different, and feel different.

We’re also introducing new 3D Effects that you can swipe on in the Filter Carousel. Together they feel life-like and magical, bringing your world and experience to life in a way that's a step closer to the real thing.

We’re releasing this new capability on a small handful of phones to start with, but any phone can receive and interact with one of these Snaps. If you come across one of these new kinds of Snaps in a Story, you can bring it to life by giving your phone a wiggle.

Happy Snapping!

Team Snap

Introducing Spectacles 3

Today we’re excited to introduce Spectacles 3, the latest version of Spectacles sunglasses with dual cameras designed to capture the world in 3D.

Spectacles 3 are built with a strong, lightweight steel frame and circular lenses. Two HD cameras on either side of the frame capture depth and dimension the way your eyes do, and power new augmented reality creative tools to enhance your Snaps.

It’s easy to reimagine your favorite moments with a suite of new 3D Effects. Create your own magic moment, or add new lighting, landscapes, and other magical effects to an entire scene with a swipe.

Use the included 3D Viewer to immerse yourself in one of your own memories or enjoy someone else’s perspective.

Spectacles 3 will ship this fall and are available to pre-order now at Spectacles.com.

We hope you love the new Spectacles as much as we do!

Team Snap

Celebrating Our Real Friends

When we launched Snapchat more than seven years ago, it wasn’t about capturing the traditional Kodak moment, or trying to look pretty or perfect. We wanted to create a way for our friends to express themselves and share however they felt in the moment.

Today, we're launching a celebration of the real friends who use Snapchat. Featuring more than 70 Snapchatters from 12 different countries, "Real friends" shares the stories behind real friendships around the world.

We hope you enjoy hearing their stories as much as we have!

Happy Snapping!

Team Snap

To Android. Love, Snapchat.

Today, we're really excited to announce the new, faster Snapchat — rebuilt just for your Android phone!

We’ve spent over a year rebuilding our Android app from the ground up. For our Android community, that means improvements across the app — including updates to Lenses, Stories, taking Snaps, and more! The new Snapchat for Android is just one of many things we're working on to make sure Snapchat’s one of the fastest and most fun ways to stay in touch.

Check out the Google Play Store to update!

Happy Snapping!

Team Snap

Snap Partner Summit | Introducing Snap Games

Eight years ago, we created Snapchat to make talking with your friends faster and more fun.

But friendship is more than just the things you talk about. Friendship is also about the experiences you have together — so we’ve been working hard to build an entirely new experience for friends to play together.

Introducing Snap Games: mobile games, made for friends!

You can launch Snap Games right from the Chat bar, allowing you and your friends to instantly play together — no install required. You can see which friends you’re playing with, send them a chat, or even talk live with voice chat. It feels like you’re sitting shoulder to shoulder, playing on the same screen.

Snap Games is launching with six titles:

  • In Bitmoji Party, you can play as yourself in a series of quick, wacky mini-games.
  • In Tiny Royale from Zynga, you and your friends shoot to the top in bite-sized Battle Royale action.
  • In Snake Squad from Game Closure, you and your squad work together to be the last ones standing!
  • In C.A.T.S. Drift Race from ZeptoLab, you’ll drift around the track and speed past friends for the win!
  • In Zombie Rescue Squad from PikPok, your squad will rescue survivors in a zombie-infested city.
  • In Alphabear Hustle from Spry Fox, you’ll collaborate to form words — fast! — to build your village.

Here’s a bit more about Bitmoji Party:

Snap Games begin rolling out to the world today!

Happy Snapping!

Team Snap