Introducing Bitmoji Deluxe

Today, we’re announcing Bitmoji Deluxe — a new style that includes hundreds of new ways to customize your Bitmoji.

You’ll find additional skin tones, hairstyles, hair colors, facial features, accessories and more! To make selecting your physical attributes easier — like picking the eyebrows and nose that look most like yours — we’ll now preview all of those options directly on your Bitmoji. We've also made it easy to snap a quick selfie to inspire your Bitmoji creation.

We love hearing your feedback and we've tried to create a new Bitmoji style that will help our community create Bitmojis that feel even more personal! In the future, we’ll continue updating Bitmoji Deluxe in an effort to help make each Bitmoji feel even more unique.

To update your Bitmoji, go to Settings in the Bitmoji app, and then choose “Change Avatar Style” to get started. Don’t worry though — if you love your Bitmoji in its current style, Bitmoji “Classic” and Bitstrips styles will still be available!

Love,

Team Snap

Introducing Lens Studio

Today, we’re announcing Lens Studio — a new way for anyone to create Lenses for the Snapchat community!

Lens Studio is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!

Once your Lens is complete, you’ll be given a special Snapcode that you can share anywhere, which anyone can scan to unlock your Lens!

With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!

Love,

Team Snap

Introducing the new Snapchat

Today we’re announcing a new and improved Snapchat - organized around your relationships and personalized just for you!

Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.

The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right.

We’ve also invented something new to make Snapchat feel even more personal: the dynamic Friends page. The new Friends page to the left of the camera displays your friends based on the way you communicate with them.

You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person - now your Friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your Friends, but the results are worth it!

The new Discover page to the right of the camera includes Stories from publishers, creators, and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalized for you. While the Stories on Discover are personalized algorithmically, our curators review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalization provides the best content experience on mobile.

And, as always, Snapchat opens to the Camera, making it the fastest way to share a moment with friends.

Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content - while addressing many of the problems that plague the Internet today.

We hope you enjoy these changes as much as we do - it’s a whole new Snapchat!

Happy Snapping!

Love, Team Snap

Introducing Context Cards

Today we’re announcing a new way to learn more about what you see on Snapchat.

Inspired by something in a Snap? Just swipe up for Context Cards!

Context Cards display information about the Snap you’re viewing – powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin, and goop.

Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. We’ve also integrated Stories into Context Cards, making it easy to see more Snaps from the places that interest you.

With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye.

The billions of Snaps created each day on Snapchat power products like Stories, Search, Snap Map and now, Context Cards. As we learn more about how to improve Context Cards, we’ll be adding more partners and additional information. Stay tuned!

Love,

Team Snap

Introducing Campus Publisher Stories!

It’s been nearly three years since we launched Publisher Stories on Snapchat as a new way for our community to enjoy high quality content from some of the most creative media companies in the world.

Today, we are expanding Publisher Stories to include school newspapers. School newspapers play a critical role in informing and entertaining their campus communities, and they are often where the many leading journalists and editors that we work with got their start.

We are partnering with dozens of colleges and universities, whose editorial teams will begin producing weekly Publisher Stories and distributing them on Snapchat. These Stories will feature Snap Ads to help each school monetize and grow their newspaper through a revenue sharing agreement.

We are honored to partner with talented students across the country to empower the next generation of journalists and we can't wait to see what they create!

Design a Custom Geofilter from Your Phone!

Each day, Snapchatters submit tens of thousands of Geofilter designs for their engagements and weddings, parties, vacations, graduations, and so much more.

Starting today, we’re making it easier to design a custom Snapchat filter! Snapchatters can now create filters right in the Snapchat app, and customize them with many of the same Creative Tools available to decorate Snaps!

To get started, simply tap “On-Demand Geofilters” in Settings to check out our all-new mobile creative studio. From there, you can pick a theme for your filter and add personal flair with text, Bitmojis, and Stickers.

Once your masterpiece is complete, choose where you’d like your filter to appear and when. Your Geofilter can cover an event or entire block — for an hour or up to ninety days. Pricing starts at $5.99. You’ll hear from Snapchat when your Geofilter is approved to confirm payment and details.

Check out our Geofilters Support Center for more!

Happy Snapping!

Introducing Snap Map!

We've built a whole new way to explore the world! See what's happening, find your friends, and get inspired to go on an adventure!

It's easy to get started — just pinch to zoom out and view the Map! You decide if you want to share your location with friends, or simply keep it to yourself with Ghost Mode.

If your friends are sharing their location with you, their Actionmoji will appear on the Map. Actionmojis only update when you open Snapchat.

We hope you enjoy the new Map as much as we do!

Happy Snapping!

Team Snap

A Whole New Story

Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It's perfect for a trip, a birthday party, or a new baby story just for the family.

You decide who can add to the Story and who can view it – you can also choose to Geofence the Story to a location.

It’s super easy to create a new Story. Simply tap the “Create Story” icon located in the top right corner of the Stories page.

Stories disappear if no one has contributed to them in the past 24 hours.

We hope you enjoy creating custom Stories!

Love,

Team Snap

Limitless Snaps

Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!

We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.

There’s also a new Loop tool for videos so you can decide if your Snap plays once or loops until your friend is ready to tap to the next Snap.

These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps! We hope you enjoy it!

Love,

Team Snap

Introducing New World Lenses

We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.

Today, we’re adding new ways to use Lenses.

While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences!

Happy Snapping,

Team Snap