Privacy by Design

Protecting privacy is a very important part of accomplishing our mission: empowering people to express themselves, live in the moment, learn about the world, and have fun together. For us, that’s about the freedom to be you — regardless of who you are, who you’ve been, or who you’re going to be.

This is why we introduced the idea of ephemeral media with Snapchat — to set the assumption, just like in real life, that you’re not always on the record. This enables privacy and freedom of expression. When you meet someone new, you shouldn’t have to worry about them sifting through and analyzing a personal record of the past five years of your life.

Privacy and your right to choose what information you share is at the heart of everything we do. And that’s why it came naturally for Snap to embrace the principles of the General Data Protection Regulation (GDPR): data minimization, short retention periods, anonymization, and security.

For example, before we even begin building a new Snapchat feature, a dedicated team of privacy lawyers and engineers work closely with our designers to outline the following:

  • How long we retain data
  • How Snapchatters can view, access, and exercise rights to their data
  • How to minimize the data collected
  • How to ensure the data collected isn’t used for anything other than what it’s intended for

When we do collect information, we try to be thoughtful about the kind of data we use. For example, we don’t collect information about your ethnicity, sexuality, or political allegiance and we don’t share personally-identifiable information about you with advertisers or third parties.

Some of the information we will collect includes things like where you open Snapchat and what you watch in Discover. This helps us provide you with location-specific experiences, as well as assign you to “Lifestyle Categories” or “Content Interest Tags.” These interest categories help us and our advertisers provide you content that’s personalized for you.

Most importantly, we want you to have control over the information you provide us. You have full control over interest categories you’ve been placed in — all of which you can choose to opt out of. If you don’t want us to use your location data, you can turn off your location permissions. Lastly, you’re free to opt out of all ads targeting based on first and third-party audience data and activity outside of our services. You can find all of these permissions in Snapchat settings.

When it comes to fully understanding how your data is being used, we know that one blog post is never going to cover it. So, we’ve recently updated our Privacy Center to give you a comprehensive explanation, in language that we hope is simple and easy to understand. If you have any other questions, don’t hesitate to reach out to us at this link here.

Happy Snapping!

Team Snap

New Spectacles. Made for Summer.

We've made your favorite hands-free camera even better!

Spectacles are now more comfortable to wear with a smaller profile, and they're water resistant — so you can bring them to the beach, or your next pool party! Tap the button to record video with new and improved audio, and now, you can press and hold to take a photo! Snaps you capture will transfer to Snapchat up to four times faster, and always in HD.

We want Spectacles to be the simplest and easiest way to make memories from your point of view, and we appreciate all of your thoughtful feedback — many of these improvements were inspired by you!

We hope you love the new Spectacles!

Team Snap

Introducing Snappables

Today, we’re introducing Snappables — new Lenses for playing augmented reality games with your friends! You can control Snappables using touch, motion, and even facial expressions.

Snappables live right where Lenses do. Just choose one and get your game face on! Then, invite your friends to play along too. Some Snappables let you challenge friends to beat your high score, while others can invite them to multiplayer games!

Fight aliens, start a rock band, play basketball, and more — together with your friends, no matter where you are. New Snappables will be released every week!

Happy Snapping!

Team Snap

Introducing Group Video Chat

We designed Chat to feel less like texting and more like hanging out. That’s why when a friend opens Chat, their Bitmoji pops up to say “I’m here!” — and why your Chat conversations aren’t saved forever, by default.

Today, we’re making Chat even more fun. Now you can video chat with up to 16 of your friends at one time. Just tap the video camera icon in a Group Chat to get your friends together! Friends in the Group Chat will receive a notification inviting them to join.

How you express yourself is up to you. You can use Lenses, join only with your voice, or simply send messages that others can read while they talk. Every conversation is unique!

Group Video Chat will begin rolling out to Snapchatters globally this week.

Happy Chatting!

Team Snap

Introducing Explore on Snap Map

Every day millions of people use Snap Map to catch up with their friends and see amazing Stories from around the world.

Today we’re introducing Explore — your tour guide to what’s happening on your Snap Map! Just tap ‘New Updates’ to get started.

Explore updates automatically appear when friends take a road trip, fly someplace new, and more — like visit a landmark or attend a big festival. With one tap, you can start a new conversation. You’ll also get updates for other moments you might want to see like breaking news, events, and trends.

Explore only includes updates from the friends who are sharing their location with you on Snap Map. Sharing your location on Snap Map is opt-in — so if you’ve never visited Snap Map before or are in Ghost Mode today, your friends won’t be able to see your location.

Explore will be rolling out to Snapchatters globally over the next few weeks.

Happy Exploring!

Team Snap

Introducing Bitmoji Deluxe

Today, we’re announcing Bitmoji Deluxe — a new style that includes hundreds of new ways to customize your Bitmoji.

You’ll find additional skin tones, hairstyles, hair colors, facial features, accessories and more! To make selecting your physical attributes easier — like picking the eyebrows and nose that look most like yours — we’ll now preview all of those options directly on your Bitmoji. We've also made it easy to snap a quick selfie to inspire your Bitmoji creation.

We love hearing your feedback and we've tried to create a new Bitmoji style that will help our community create Bitmojis that feel even more personal! In the future, we’ll continue updating Bitmoji Deluxe in an effort to help make each Bitmoji feel even more unique.

To update your Bitmoji, go to Settings in the Bitmoji app, and then choose “Change Avatar Style” to get started. Don’t worry though — if you love your Bitmoji in its current style, Bitmoji “Classic” and Bitstrips styles will still be available!

Love,

Team Snap

Introducing Lens Studio

Today, we’re announcing Lens Studio — a new way for anyone to create Lenses for the Snapchat community!

Lens Studio is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!

Once your Lens is complete, you’ll be given a special Snapcode that you can share anywhere, which anyone can scan to unlock your Lens!

With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!

Love,

Team Snap

Introducing the new Snapchat

Today we’re announcing a new and improved Snapchat - organized around your relationships and personalized just for you!

Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves.

The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right.

We’ve also invented something new to make Snapchat feel even more personal: the dynamic Friends page. The new Friends page to the left of the camera displays your friends based on the way you communicate with them.

You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person - now your Friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your Friends, but the results are worth it!

The new Discover page to the right of the camera includes Stories from publishers, creators, and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalized for you. While the Stories on Discover are personalized algorithmically, our curators review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalization provides the best content experience on mobile.

And, as always, Snapchat opens to the Camera, making it the fastest way to share a moment with friends.

Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content - while addressing many of the problems that plague the Internet today.

We hope you enjoy these changes as much as we do - it’s a whole new Snapchat!

Happy Snapping!

Love, Team Snap

Introducing Context Cards

Today we’re announcing a new way to learn more about what you see on Snapchat.

Inspired by something in a Snap? Just swipe up for Context Cards!

Context Cards display information about the Snap you’re viewing – powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin, and goop.

Context Cards also provide a way to take simple actions like calling for a ride with Uber or Lyft or reserving a table through OpenTable, Resy or Bookatable. We’ve also integrated Stories into Context Cards, making it easy to see more Snaps from the places that interest you.

With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye.

The billions of Snaps created each day on Snapchat power products like Stories, Search, Snap Map and now, Context Cards. As we learn more about how to improve Context Cards, we’ll be adding more partners and additional information. Stay tuned!

Love,

Team Snap