We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.
Today, we’re adding new ways to use Lenses.
While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences!
A Story for Everything
Since we launched Stories in October 2013, Stories have evolved from singular, personal perspectives to include collective narratives created by our entire community with Snaps submitted to Our Story and curated by our team.
Our Stories have provided behind the scenes Snaps from interesting events all around the world — from the field of the Super Bowl to the summit of Mount Everest! Over time, the number of Snaps that were created by our community and added to Our Story simply overwhelmed our curation team — and inspired us to create something new.
We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story, and to create new Stories using advanced machine learning. The results have been amazing: you can search over one million unique Stories on Snapchat!
In addition to our professionally curated Stories, you can watch a local basketball game, check out the scene at your favorite bar, view your favorite Fashion Week shows, get inspired by a faraway place, or simply tap through a Story full of puppies — there’s a Story for everything!
The best part of Stories is seeing the world through the eyes of our community. It’s easy to add your point of view — simply take a Snap and add it to Our Story! You might see it included in relevant Stories depending on what you’re Snapping.
We’re rolling out Stories in Search starting today in select cities and we hope you enjoy it as much as we do!
Today, the media reported that we selected London as our International HQ. That is not true. We have one HQ, in Venice, and many offices throughout the world.
We did, however, make a change to the way we operate our business in London. Going forward, we will bill our advertising revenue from the U.K. (and a few other countries) through a U.K. entity. This allows us to pay taxes in the U.K., which we believe is part of being a good local partner as we grow our business.
We want to pay taxes in the countries where we sell advertising, and this is an important step in building the infrastructure to achieve that goal.
The holidays are a great time to hang out with friends and spend time with family – it’s always better together! We couldn’t think of a better time to announce Groups, a new way to communicate with up to 16 friends on Snapchat.
Groups can be created while sending a Snap, or when you’re making a new Chat. When your friends are present in a Group Chat, we show their name at the bottom of the Chat. Simply tap their name to start a 1:1 Chat, and then easily return to the Group in one swipe! We call this Quick Chat, and it’s the fastest way to keep the conversation going with one friend without spamming the entire Group.
Chats sent to a Group are deleted by default after 24 hours. Snaps sent to a Group can be opened and replayed just once by each recipient. If a Snap isn't opened, it's deleted after 24 hours, just like Chats.
We’ve also introduced two new Creative Tools – Scissors and Paintbrush. Use Scissors to cut out part of a Snap on the Preview Screen to turn it into a sticker! The Paintbrush can be applied to Snaps in Memories, and turns a Snap into an artistic masterpiece!
We’re so grateful for your support. Thank you for another terrific year – we love building products for all of you! Wishing you a wonderful 2017.
When we first built Auto Advance we wanted to make it easier to catch up with your friends by playing all of your Stories in recent updates back-to-back.
Unfortunately, this change made it impossible to individually choose which Story to watch. Sometimes we just want to see what our close friends or family are up to – not all of our friends – and Auto Advance prevented that.
Starting today for select Snapchatters in our Android community and rolling out soon across all Android and iOS, the Auto Advance feature will be removed to give you control of your Story viewing experience once again!
Simply tap on a Story to view it. We won’t automatically advance you to the next Story in recent updates.
We haven’t given up entirely on this idea of making it easier to catch up with friends – so we took what we learned from Auto Advance and built Story Playlist.
Story Playlist is an easy way to select the Stories you want to watch and seamlessly view them full screen in the order you selected them.
Tap on the Story thumbnail to the left of your friend’s name to add their Story to your playlist. Hit the play button at the bottom of the screen to watch!
We’ve been working for the past few years to develop a totally new type of camera. We call it Spectacles!
Imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.
Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories.
We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses – available in 3 different colors!
Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi and transfer your Memories directly into the app in our brand new circular video format.
Circular video plays full screen on any device, in any orientation, and captures the human perspective with a 115 degree field of view. We can’t wait for you to see it!
Spectacles will be available soon.
Today we are changing the name of our company to Snap Inc.
It has been five years since Bobby and I started working on Picaboo, the little app that became Snapchat – and we’ve been so lucky to build an incredible team that has continued to expand upon Snapchat and create products like Stories, Memories, Lenses, and so much more!
When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand.
We decided to drop the “chat” and go with Snap Inc!
Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd :)
We hope that this change will improve your experience with Snapchat and Spectacles, and create a structure that allows us to continue making great new products for you and your friends!
Today we’re excited to introduce Geostickers! Geostickers are special stickers available in some of the biggest cities around the world — send them in Chat or stick them on Snaps!
Geostickers are available now in Los Angeles, New York City, San Francisco, Washington DC, Honolulu, London, Sydney, São Paulo, Paris, and Riyadh. You’ll need to have your location services enabled to see them!
Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!
It’s super easy to find the Snap or Story you’re looking for in just a few seconds by typing keywords like “dog” or “Hawaii” — that way you can spend less time searching and more time enjoying your Memories.
You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative! It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story :)
We’ve also created a new way to send Snaps from Memories to your friends, or even post them to your Story. If you post a Snap you took more than a day ago to your Story, it will appear with a frame around it so that everyone knows it’s from the past.
We realized that Snapchatters want to feel comfortable showing their Memories to friends while they’re hanging out together, so we made it easy to move Snaps and Stories to My Eyes Only — and avoid awkward moments when a friend stumbles upon a Snap meant just for you.
Memories is backed up by Snapchat. We won’t backup any photos or videos from your Camera Roll, unless you use one to make a new Story or add it to My Eyes Only. In that case, we’ll back up only the photo or video that you used.
We’ll be rolling out Memories selectively over the next month or so — it’s a big change for our service so we want to make sure everything is running smoothly! You’ll receive a Chat from Team Snapchat when Memories is ready for you to use.