Introducing Memories

Memories is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your favorite moments that lives below the Camera screen. Just swipe up from the Camera to open Memories!

It’s super easy to find the Snap or Story you’re looking for in just a few seconds by typing keywords like “dog” or “Hawaii” — that way you can spend less time searching and more time enjoying your Memories.

You can use Memories to create new Stories from Snaps you’ve taken, or even combine different Stories into a longer narrative! It’s fun to celebrate an anniversary or birthday by finding a few old Snaps and stringing them together into a new Story :)

We’ve also created a new way to send Snaps from Memories to your friends, or even post them to your Story. If you post a Snap you took more than a day ago to your Story, it will appear with a frame around it so that everyone knows it’s from the past.

We realized that Snapchatters want to feel comfortable showing their Memories to friends while they’re hanging out together, so we made it easy to move Snaps and Stories to My Eyes Only — and avoid awkward moments when a friend stumbles upon a Snap meant just for you.

Memories is backed up by Snapchat. We won’t backup any photos or videos from your Camera Roll, unless you use one to make a new Story or add it to My Eyes Only. In that case, we’ll back up only the photo or video that you used.

We’ll be rolling out Memories selectively over the next month or so — it’s a big change for our service so we want to make sure everything is running smoothly! You’ll receive a Chat from Team Snapchat when Memories is ready for you to use.

Happy Snapping!

Chat 2.0

When we first launched Chat, our goal was to emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here — when most apps told you when your friend was typing, Chat let you know that your friend was listening. Two years later, we’ve learned a ton about how people talk, but our goal remains unchanged. We want Chat to be the best way to communicate — second only to hanging out face-to-face.

Today, we’re excited to introduce Chat 2.0. You can start by sending a few chats, and when your friend shows up, start talking or video chatting instantly with one tap. Your friend can simply listen if you want to sing them a song, or watch if you have a new puppy to show them. If they aren’t there, you can quickly send an audio note to say what you mean. And sometimes, a sticker says it best :)

What we love most about the new Chat is how easily you can transition between all these ways of communicating — just like you do in person. When that’s possible, you aren’t texting, calling, or video chatting… you’re just talking. We’ve been working on this redesign for a while — we can’t wait to hear what you think!

We’re also introducing Auto-Advance Stories, the fastest way to catch up with your friends. When you finish a Story, the next one begins automatically — simply swipe to skip ahead, or pull down to exit!

Lastly, we’re refreshing our Terms of Service and Privacy Policy, making some things clearer, and building foundations for awesome new products to come. Check out our new Privacy Center for more on that!

Happy Snapping!

Team Snapchat

Why We’re Standing with Apple

Over 100 million people use Snapchat every day because they feel free to have fun and express themselves. We take the security and privacy of all that self expression seriously. That’s why we’ve filed a legal brief today supporting Apple in its dispute with the FBI.

At the heart of this dispute is a locked iPhone linked to Syed Rizwan Farook, one of the terrorists behind the San Bernardino terror attack. The FBI cannot unlock the iPhone without engineering assistance from Apple, so it got a court order telling Apple to write new iOS code to create a “backdoor” into the phone.

That means a single federal judge has conscripted Apple’s engineers into hacking its own software. Never before has the government asserted—let alone been granted—such a sweeping power to dictate how private companies must design (or dismantle) their own products.

But the concerns here go far beyond any one company’s freedom to engineer its products. The real danger with this ruling is the threat it poses to the security of your information and communications. Here at Snapchat, people trust us to send their content in a way that helps them feel free to be themselves. If a court were to suddenly demand that we re-engineer our products to preserve every Snap that’s ever sent, our service wouldn’t be the same. That’s why we’re standing with Apple.

We want to make very clear that we condemn the unspeakable evil committed in San Bernardino, and extend our bottomless sympathies to the victims and their families. Snapchat has zero regard for terrorists or any other criminals. And we prove it by cooperating with law enforcement when we get lawful requests for assistance. In the first six months of 2015 alone, we processed more than 750 subpoenas, court orders, search warrants, and other legal requests. You can find all the details in our transparency report.

But there’s a big difference between giving the government information we have and being forced to redesign our products to allow access that no one currently has. If one judge can force Apple to create a backdoor into its phone, another judge could make us breach our data protections too.

There’s something else that really bothers us about this ruling. The only basis the government could come up with for this expansive new power was a statute that was passed in 1789. That’s not a typo. A law written more than 220 years ago by the very first Congress—a body of legislators that could scarcely imagine phones, much less smart phones—is the one and only justification for the government’s bold bid to circumvent the democratic process.

There’s an important conversation that we as a nation need to have about how to balance the undeniably important interests in national security with the equally important interests in preserving the privacy and security of personal information. We welcome that conversation. But it’s one that should take place as these things usually do: through democratic exchanges before Congress. Allowing a single judge to impose radical new mandates on tech companies is not the right way to resolve these important debates.

It’s time for lawmakers, businesses, and consumers to have an honest conversation about whether the government should be able to tell businesses how they should design their products.

Evan Spiegel

An Apology to Our Employees

We’re a company that takes privacy and security seriously. So it’s with real remorse–and embarrassment–that one of our employees fell for a phishing scam and revealed some payroll information about our employees. The good news is that our servers were not breached, and our users’ data was totally unaffected by this. The bad news is that a number of our employees have now had their identity compromised. And for that, we’re just impossibly sorry.

Here’s what happened: Last Friday, Snapchat’s payroll department was targeted by an isolated email phishing scam in which a scammer impersonated our Chief Executive Officer and asked for employee payroll information. Unfortunately, the phishing email wasn’t recognized for what it was–a scam–and payroll information about some current and former employees was disclosed externally. To be perfectly clear though: None of our internal systems were breached, and no user information was accessed.

Needless to say, we responded swiftly and aggressively. Within four hours of this incident, we confirmed that the phishing attack was an isolated incident and reported it to the FBI. We began sorting through which employees–current and past–may have been affected. And we have since contacted the affected employees and have offered them two years of free identity-theft insurance and monitoring.

When something like this happens, all you can do is own up to your mistake, take care of the people affected, and learn from what went wrong. To make good on that last point, we will redouble our already rigorous training programs around privacy and security in the coming weeks. Our hope is that we never have to write a blog post like this again.

Team Snapchat

On-Demand Geofilters

Geofilters are one of our favorite parts of Snapchat. We’ve been blown away by the creativity of the Snapchat community, and we’ve loved watching the personality of each place emerge through your artwork. To date, almost half a million Community Geofilters have been submitted, and every day, Snaps overlaid with Geofilters are viewed hundreds of millions of times!

We initially designed Community Geofilters for public places — but we kept hearing from Snapchatters who wanted a Geofilter for their business or private event, so today we’re announcing something new:

On-Demand Geofilters let you create and publish a Geofilter for your party, wedding, business, or any other place or event. It’s a fun way to help your friends or customers decorate their Snaps, wherever they are!

How it works:

  • Design — Use your favorite image editor to create a filter. We’ve also provided some templates that are compatible with Photoshop and Illustrator to get you started :)
  • Map — Pick a geofence where your filter will appear, then choose the time and dates you want your Geofilter to be available.
  • Buy — Submit your Geofilter. Our team will quickly review it and, assuming all is well, get it up and running.

You can buy On-Demand Geofilters for an event or even an entire block — for an hour or up to thirty days! Pricing starts at $5, and depends on a few factors including, among others, the size of your geofence and the time period you’ve chosen. On-Demand Geofilters are available now in the US, UK, and Canada, with more locations coming soon!

Get started at https://www.snapchat.com/on-demand!

For more info and FAQs, please check out our Geofilters Support Center.

Story Explorer

Snapchat Stories celebrate the power of different perspectives. It’s a totally unique way to experience what’s happening all over the world through the eyes of our community.

Sometimes what’s happening goes beyond the Snaps we’ve curated into a Story. Today, we’re introducing Story Explorer.

Story Explorer relies on technology developed by our research team to provide more depth to every Snap in a Story. When you see a moment that inspires or excites you, simply swipe up to see more Snaps of that same moment - from every perspective.

It’s the first time you’ll be able to experience that incredible game-winning dunk from thousands of perspectives throughout the stadium - or feel like you’re right there on the scene when breaking news unfolds.

Our community makes this possible by sharing Snaps in the moment and contributing so many diverse perspectives - a huge thank you to Snapchatters everywhere for making this dream a reality!

We’re launching Story Explorer on the New York and Los Angeles Live Stories today - with plans to roll out this technology across many more Stories very soon!

Happy Exploring!

Protecting your Privacy

There’s been some confusion about the updated Privacy Policy and Terms of Service we rolled out last week. We never want to create any misunderstanding over our commitment to protecting your privacy.

First off, we want to be crystal clear: The Snaps and Chats you send your friends remain as private today as they were before the update. Our Privacy Policy continues to say—as it did before—that those messages “are automatically deleted from our servers once we detect that they have been viewed or have expired.” Of course, a recipient can always screenshot or save your Snaps or Chats. But the important point is that Snapchat is not—and never has been—stockpiling your private Snaps or Chats. And because we continue to delete them from our servers as soon as they’re read, we could not—and do not—share them with advertisers or business partners.

It’s true that our Terms of Service grant us a broad license to use the content you create—a license that’s common to services like ours. We need that license when it comes to, for example, Snaps submitted to Live Stories, where we have to be able to show those Stories around the world—and even replay them or syndicate them (something we’ve said we could do in previous versions of our Terms and Privacy Policy). But we tried to be clear that the Privacy Policy and your own privacy settings within the app could restrict the scope of that license so that your personal communications continue to remain truly personal.

You may wonder why we revised the Privacy Policy and Terms of Use. Here are a few of the key reasons:

  • The main thing we did was to rewrite the Terms and Privacy Policy so that they’d read the way people actually talk. We always try to be upfront and clear with our community.
  • We added language to the Terms of Service regarding in-app purchases. We needed to do that now that we’re selling Replays—and have some other cool products and services we’re looking forward to bringing to you soon.
  • To make it a little easier for friends to find you on Snapchat, we’ve clarified what info—like your name—will be visible to other Snapchatters and how you can modify that info.

Both the Terms of Service and Privacy Policy are important documents, so we encourage all Snapchatters to read them. For more info, please check out Snapchat Support, including articles like When are Snaps and Chats deleted? and our Community Guidelines.

A Whole New Way to See Yourself(ie)

We’re thrilled to announce a whole new way to express yourself on Snapchat. When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions!

We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?

Today, U.S. Snapchatters can purchase extra Replays, starting at 3 for $0.99. You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money! ;)

You’ll also find some fun surprises in this update, including Trophies (tucked above the camera).

Happy Snapping!

Team Snapchat

Tap to View

Today marks a pretty big change for Snapchat — you no longer have to press and hold the screen to view a Snap or Story — instead, simply Tap to View! This means no more tired thumbs while watching a several-hundred-second Story… and a little getting used to for anyone who has been Snapchatting for a while. We think you’re going to love it!

There are also some new ways to make friends — including Add Nearby. It’s a quick way to add a group of friends when you’re all hanging out together. If everyone opens Add Nearby, a list of your friends will appear on the screen. Just tap to add.

Snapcodes also got a serious upgrade :) You can add a selfie to the center of your Snapcode, so that it’s easier for friends to recognize you when you add them on Snapchat. If you see a Snapcode in another app, just take a screenshot. You can add screenshotted Snapcodes through Add Friends.

Last but not least, we recently rolled out two-factor authentication to improve Snapchat security. Once you enable it, bad guys will have a much harder time if they try to hack into your account.

Happy Snapping!

Team Snapchat