A Whole New Way to See Yourself(ie)

We’re thrilled to announce a whole new way to express yourself on Snapchat. When you’re using the camera to take a selfie, just press and hold on your face to activate Lenses. You can play with Lenses before taking a Snap — just select one from the row at the bottom and follow the on-screen instructions!

We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?

Today, U.S. Snapchatters can purchase extra Replays, starting at 3 for $0.99. You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money! ;)

You’ll also find some fun surprises in this update, including Trophies (tucked above the camera).

Happy Snapping!

Team Snapchat

Tap to View

Today marks a pretty big change for Snapchat — you no longer have to press and hold the screen to view a Snap or Story — instead, simply Tap to View! This means no more tired thumbs while watching a several-hundred-second Story… and a little getting used to for anyone who has been Snapchatting for a while. We think you’re going to love it!

There are also some new ways to make friends — including Add Nearby. It’s a quick way to add a group of friends when you’re all hanging out together. If everyone opens Add Nearby, a list of your friends will appear on the screen. Just tap to add.

Snapcodes also got a serious upgrade :) You can add a selfie to the center of your Snapcode, so that it’s easier for friends to recognize you when you add them on Snapchat. If you see a Snapcode in another app, just take a screenshot. You can add screenshotted Snapcodes through Add Friends.

Last but not least, we recently rolled out two-factor authentication to improve Snapchat security. Once you enable it, bad guys will have a much harder time if they try to hack into your account.

Happy Snapping!

Team Snapchat

Snapcodes

We introduced Snapcodes in early January as an easy way to add friends on Snapchat. Simply point your Snapchat camera at a Snapcode and tap your screen to add!

The response has been incredible. Snapchatters scan millions of Snapcodes each week!

Today, we are making it easier to share and personalize your unique Snapcode by offering downloadable vector files and branding guidelines on our website.

Happy Snapcoding!

Our Transparency Report

We’re excited to announce our first transparency report, a comprehensive look into the data requests we receive from governments around the world. In this report we detail the number and types of requests each government is making of us.

While the vast majority of Snapchatters use Snapchat for fun, it’s important that law enforcement is able to investigate illegal activity. We want to be clear that we comply with valid legal requests.

Privacy and security are core values here at Snapchat and we strongly oppose any initiative that would deliberately weaken the security of our systems. We’re committed to keeping your data secure and we will update this report bi-annually.

Team Snapchat

Introducing Discover

Snapchat has always celebrated the way that you and your friends see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story.

Today we’re introducing Discover.

Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.

Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.

Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.

Discover is new, but familiar. That’s because Stories are at the core - there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what’s news today is history tomorrow.

Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!

Happy Discovering!

Love,

Team Snapchat

Community Geofilters

Our team has had a ton of fun drawing Geofilters and using them to decorate some of our favorite places around the world. From coffee shops in Venice to coastal towns in Oslo, we hope you’ve enjoyed discovering each little piece of art! Recently, we’ve had more and more Snapchatters ask us to help them create their own Geofilters - for marriage proposals, favorite cities, and even birthday parties!

Today we’re thrilled to announce our Community Geofilter website. Now it’s easy to draw a little piece of art and put it somewhere meaningful to you and your friends. We can’t wait to decorate the world with our Community Geofilters - just in time for the holidays!

Love,

Team Snapchat

Introducing Snapcash

Today is a big day for us - we are launching our first product created in partnership with another company. We’re huge fans of the folks at Square and have been big admirers of Square Cash since it launched – just type a dollar amount into the subject line of an email and send cash to friends. Genius!

We loved it so much that we wanted to create something with them that felt Snapchat-y. So we built a Snapcash prototype and shared it with the team at Square. Luckily for us, they were just as excited as we were and wanted to build it together.

The product you’re seeing today is fast, fun, and incredibly simple. After you enter your debit card, it’s securely stored by Square, who will swiftly process your payment and send cash directly to your friend’s bank account. Just swipe into chat, type the dollar sign, an amount (e.g. $11.25), and hit the green button.

We set out to make payments faster and more fun, but we also know that security is essential when you’re dealing with money. Square has a ton of experience in this area and our teams have been hard at work to make Snapcash a great experience for everyone. For now, Snapcash is available to Snapchatters in the United States who have a debit card and are 18 or older.

We hope you enjoy Snapcash as much as we do.

Happy Snapcash-ing!

Refreshing our Privacy Policy

As part of our Snapcash launch today, we’ve refreshed and strengthened our privacy policy. We’re committed to letting you know how we’ll collect, use and share your information when you use our services. When you open the latest release of Snapchat, you’ll see a link to the new policy (along with our updated Terms of Use). In addition to the changes we’ve made for Snapcash, we have improved the policy in other ways. As always, we encourage you to read the privacy policy. When you do, you’ll notice that we’ve ditched the legalese and tailored our policy to make it simple, straightforward, and easy to read - the way it should be.

Update on Third-Party Apps

We last wrote about third-party applications a few weeks ago when a third-party app that offered to save Snaps was compromised. At that time, we promised that we would continue to improve the security and reliability of our service and today we’re announcing a change in the way we treat third-party applications.

We’ve enjoyed some of the ways that developers have tried to make Snapchat better. Unfortunately, some developers build services that trick Snapchatters and compromise their accounts.

We want to prevent that from happening in our community. Starting today, we will notify Snapchatters when we have detected that they may be using third-party apps and we’ll ask those Snapchatters to change their password and stop using unauthorized apps.

Most of you will see no difference in your Snapchat experience today. We’ve got some incredible new stuff on the way.

Happy Snapping!