We introduced Snapcodes in early January as an easy way to add friends on Snapchat. Simply point your Snapchat camera at a Snapcode and tap your screen to add!
The response has been incredible. Snapchatters scan millions of Snapcodes each week!
Today, we are making it easier to share and personalize your unique Snapcode by offering downloadable vector files and branding guidelines on our website.
Our Transparency Report
We’re excited to announce our first transparency report, a comprehensive look into the data requests we receive from governments around the world. In this report we detail the number and types of requests each government is making of us.
While the vast majority of Snapchatters use Snapchat for fun, it’s important that law enforcement is able to investigate illegal activity. We want to be clear that we comply with valid legal requests.
Privacy and security are core values here at Snapchat and we strongly oppose any initiative that would deliberately weaken the security of our systems. We’re committed to keeping your data secure and we will update this report bi-annually.
Snapchat has always celebrated the way that you and your friends see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story.
Today we’re introducing Discover.
Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.
Social media companies tell us what to read based on what’s most recent or most popular. We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.
Discover is different because it has been built for creatives. All too often, artists are forced to accommodate new technologies in order to distribute their work. This time we built the technology to serve the art: each edition includes full screen photos and videos, awesome long form layouts, and gorgeous advertising.
Discover is new, but familiar. That’s because Stories are at the core - there’s a beginning, middle, and end so that editors can put everything in order. Every edition is refreshed after 24 hours - because what’s news today is history tomorrow.
Discover is fun and easy to use. Tap to open an edition, swipe left to browse Snaps, or swipe up on a Snap for more. Each channel brings you something unique – a wonderful daily surprise!
Our team has had a ton of fun drawing Geofilters and using them to decorate some of our favorite places around the world. From coffee shops in Venice to coastal towns in Oslo, we hope you’ve enjoyed discovering each little piece of art! Recently, we’ve had more and more Snapchatters ask us to help them create their own Geofilters - for marriage proposals, favorite cities, and even birthday parties!
Today we’re thrilled to announce our Community Geofilter website. Now it’s easy to draw a little piece of art and put it somewhere meaningful to you and your friends. We can’t wait to decorate the world with our Community Geofilters - just in time for the holidays!
Today is a big day for us - we are launching our first product created in partnership with another company. We’re huge fans of the folks at Square and have been big admirers of Square Cash since it launched – just type a dollar amount into the subject line of an email and send cash to friends. Genius!
We loved it so much that we wanted to create something with them that felt Snapchat-y. So we built a Snapcash prototype and shared it with the team at Square. Luckily for us, they were just as excited as we were and wanted to build it together.
The product you’re seeing today is fast, fun, and incredibly simple. After you enter your debit card, it’s securely stored by Square, who will swiftly process your payment and send cash directly to your friend’s bank account. Just swipe into chat, type the dollar sign, an amount (e.g. $11.25), and hit the green button.
We set out to make payments faster and more fun, but we also know that security is essential when you’re dealing with money. Square has a ton of experience in this area and our teams have been hard at work to make Snapcash a great experience for everyone. For now, Snapcash is available to Snapchatters in the United States who have a debit card and are 18 or older.
We hope you enjoy Snapcash as much as we do.
Update on Third-Party Apps
We last wrote about third-party applications a few weeks ago when a third-party app that offered to save Snaps was compromised. At that time, we promised that we would continue to improve the security and reliability of our service and today we’re announcing a change in the way we treat third-party applications.
We’ve enjoyed some of the ways that developers have tried to make Snapchat better. Unfortunately, some developers build services that trick Snapchatters and compromise their accounts.
We want to prevent that from happening in our community. Starting today, we will notify Snapchatters when we have detected that they may be using third-party apps and we’ll ask those Snapchatters to change their password and stop using unauthorized apps.
Most of you will see no difference in your Snapchat experience today. We’ve got some incredible new stuff on the way.
Advertising on Snapchat
This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.
The best advertisements tell you more about stuff that actually interests you. Some companies spend a lot of time and collect a lot of data about you to figure that out. The product we’re releasing today is a lot simpler. An advertisement will appear in your Recent Updates from time to time, and you can choose if you want to watch it. No biggie. It goes away after you view it or within 24 hours, just like Stories.
We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude. We want to see if we can deliver an experience that’s fun and informative, the way ads used to be, before they got creepy and targeted. It’s nice when all of the brilliant creative minds out there get our attention with terrific content.
Understandably, a lot of folks want to know why we’re introducing advertisements to our service. The answer is probably unsurprising – we need to make money. Advertising allows us to support our service while delivering neat content to Snapchatters. We promise that we’ll use the money we make to continue to surprise the Snapchat community with more terrific products – that’s what we love to do!
Our Campus Story
We’re always a little nervous when we launch new products – yesterday was no exception when we launched Our Campus Story – but the Snapchat community totally blew us away! It has been so exciting to see the response at Penn State, UCLA, USC, and UT.
Our Campus Story was the natural evolution of the Our Story product that we launched at EDC this year. Our team heard tons of requests for Our Story at college campuses – so we just had to make it happen.
Some folks have been wondering how to access Our Campus Story. You’ll have to turn on location services so that Snapchat can determine your eligibility. For now, only Snapchatters whose phones indicate they’re in and around campus will be able to post to and view their Campus Story. Keep in mind that the accuracy of any device’s location information can be affected by operating systems and other apps.
We can’t wait to roll out Our Campus Story to more schools across the world! Tweet @Snapchat or send us a note if you’d like to see your campus on Snapchat!