A Story for Everything

Since we launched Stories in October 2013, Stories have evolved from singular, personal perspectives to include collective narratives created by our entire community with Snaps submitted to Our Story and curated by our team.

Our Stories have provided behind the scenes Snaps from interesting events all around the world — from the field of the Super Bowl to the summit of Mount Everest! Over time, the number of Snaps that were created by our community and added to Our Story simply overwhelmed our curation team — and inspired us to create something new.

We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story, and to create new Stories using advanced machine learning. The results have been amazing: you can search over one million unique Stories on Snapchat!

In addition to our professionally curated Stories, you can watch a local basketball game, check out the scene at your favorite bar, view your favorite Fashion Week shows, get inspired by a faraway place, or simply tap through a Story full of puppies — there’s a Story for everything!

The best part of Stories is seeing the world through the eyes of our community. It’s easy to add your point of view — simply take a Snap and add it to Our Story! You might see it included in relevant Stories depending on what you’re Snapping.

We’re rolling out Stories in Search starting today in select cities and we hope you enjoy it as much as we do!

Love,

Team Snap