Snap Partner Summit | The Future of Lenses

Almost four years ago, we introduced Lenses: a whole new way to see your selfie!

The first Lenses we made were for self expression. Next came World Lenses: 3D stickers, Bitmoji, and dancing hot dogs overlaid on the world around you. Most recently, we launched Snappables — games you can play with your face!

In just over a year, more than 400,000 Lenses have been created by our community, and people have played with those Lenses over 15 billion times!1 We’re introducing Creator Profiles to help Lens Creators showcase their work and learn more about their audience.

We call them Lenses because they don’t just filter your world. They allow you to immerse yourself in something new. We believe that someday in the future, these kinds of experiences will be layered on the world around you with new ways to talk, create, learn, and play.

Today, we’re making it easier to find the right Lenses at the right time.

Just press and hold on your camera screen to Scan the world around you.

Scan a math problem to get the answer, or a product to see results on Amazon. Scan your dog to give her goofy glasses, or a song to see who sings it. Scan the sky to see whales swim over the horizon, or scan your hand to watch butterflies emerge as you open your palm.

Today’s Lens Studio update now includes even more templates for augmented reality creators — including Landmarkers, which empower creators to build Lenses that can transform the world's most iconic landmarks in real-time. There are also new templates for hand-tracking, body-tracking, and more, which you can use to create Lenses that could appear when Snapchatters use Scan!

Happy Snapping!

Team Snap

1Snap Inc. internal data: Dec 2017 - March 2019