Last Modified: September 26, 2017
When you use these services, you’ll share some information with us. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the choices we give you to control, access, and update your information.
One final point before we dive in: We’re happy to report that we participate in the EU-U.S. and Swiss-U.S. Privacy Shield, which you can read more about here.
Information We Collect
There are three basic categories of information we collect:
- Information you choose to give us.
- Information we get when you use our services.
- Information we get from third parties.
Here’s a little more detail on each of these categories.
Information You Choose to Give Us
When you interact with our services, we collect the information that you choose to share with us. For example, most of our services require you to set up a basic Snapchat account, so we need to collect a few important details about you, such as: a unique username you’d like to go by, a password, an email address, a phone number, and your date of birth. To make it easier for others to find you, we may also ask you to provide us with some additional information that will be publicly visible on our services, such as profile pictures, a name, or other useful identifying information. Other services, such as commerce products, may also require you to provide us with a debit or credit card number and its associated account information.
Of course, you’ll also provide us whatever information you send through the services, such as Snaps and Chats to your friends. Keep in mind that the users you send Snaps, Chats, and any other content to can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to Snapchat as well: Don’t send messages or share content that you wouldn’t want someone to save or share.
It probably goes without saying, but we’ll say it anyway: When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer.
Information We Get When You Use Our Services
When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you watched a particular Live Story, saw a specific ad for a certain period of time, and sent a few Snaps to friends. Here’s a fuller explanation of the types of information we collect when you use our services:
Usage Information. We collect information about your activity through our services. For example, we may collect information about:
- how you interact with the services, such as which filters you view or apply to Snaps, which channels you watch on Discover, or which search queries you submit.
- how you communicate with other Snapchatters, such as their names, the time and date of your communications, the number of messages you exchange with your friends, which friends you exchange messages with the most, and your interactions with messages (such as when you open a message or capture a screenshot).
- Content Information. We collect content you create on our services, such as custom stickers, and information about the content you create or provide, such as if the recipient has viewed the content and the metadata that is provided with the content.
- Device Information. We collect information from and about the devices you use. For example, we collect:
- information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, language, battery level, and time zone;
- information from device sensors, such as accelerometers, gyroscopes, compasses, microphones, and whether you have headphones connected; and
- information about your wireless and mobile network connections, such as mobile phone number, service provider, and signal strength.
- Device Phonebook. Because Snapchat is all about communicating with friends, we may—with your consent—collect information from your device’s phonebook.
- Camera and Photos. Many of our services require us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send Snaps or upload photos from your camera roll unless we can access your camera or photos.
- Location Information. When you use our services we may collect information about your location. With your consent, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.
Log Information. We also collect log information when you use our website. That information includes, among other things:
- details about how you’ve used our services.
- device information, such as your web browser type and language.
- access times.
- pages viewed.
- IP address.
- identifiers associated with cookies or other technologies that may uniquely identify your device or browser.
- pages you visited before or after navigating to our website.
Information We Collect from Third Parties
We may collect information that other users provide about you when they use our services. For example, if another user allows us to collect information from their device phonebook—and you’re one of that user’s contacts—we may combine the information we collect from that user’s phonebook with other information we have collected about you. We may also obtain information from our affiliates, or any other third-party sources, and combine that with the information we collect through our services.
How We Use Information
What do we do with the information we collect? The short answer is: Provide you with an amazing set of products and services that we relentlessly improve. Here are some of the ways we do that:
- develop, operate, improve, deliver, maintain, and protect our products and services.
- send you communications, including by email. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you.
- monitor and analyze trends and usage.
- personalize the services by, among other things, suggesting friends or profile information, or customizing the content we show you, including ads.
- contextualize your experience by, among other things, tagging your Memories content using your precise location data (if, of course, you’ve consented to us collecting that data) and applying other labels based on the content.
- provide and improve ad targeting and measurement, including through the use of your precise location data (again, if you’ve consented to us collecting that data), both on and off our services. See the Control Over Your Information section below for more information about Snap Inc.’s advertising practices and your choices.
- enhance the safety and security of our products and services.
- verify your identity and prevent fraud or other unauthorized or illegal activity.
- use information we’ve collected from cookies and other technology to enhance the services and your experience with them.
- enforce our Terms of Service and other usage policies.
We may also store some information locally on your device. For example, we may store information as local cache so that you can open the app and view content faster.
How We Share Information
We may share information about you in the following ways:
With other Snapchatters. We may share the following information with other Snapchatters:
- information about you, such as your username, name, and Bitmoji.
- information about how you have interacted with the services, such as your Snapchat “score,” the names of Snapchatters you are friends with, and other information that will help Snapchatters understand your connections with others using the services. For example, because it may not be clear whether a new friend request comes from someone you actually know, we may share whether you and the requestor have Snapchat friends in common.
- any additional information you have consented for us to share.
- content you post or send will be shared with other Snapchatters; how widely your content is shared depends on your personal settings and the type of service you are using. For example, a Snap may be sent to just a single friend you select, but your My Story content may be seen by any Snapchatter whom you allow to see your My Story.
With all Snapchatters, our business partners, and the general public. We may share the following information with all Snapchatters as well as with our business partners and the general public:
- public information like your name, username, Snapcode and profile pictures.
- any content that you submit to Our Story or any other crowd-sourced service. If an Our Story or any other crowd-sourced service is streamed on the web or broadcast in some other media, it may be viewed by the public at large or rebroadcast by our business partners.
- With our affiliates. We may share information with entities within the Snap Inc. family of companies.
With third parties. We may share your information with the following third parties:
- With service providers, sellers, and partners. We may share information about you with service providers who perform services on our behalf, sellers that provide goods through our services, and business partners that provide services and functionality. For more information about data collected by third parties on our services, see below.
With third parties for legal reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:
- comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
- investigate, remedy, or enforce potential Terms of Service violations.
- protect the rights, property, and safety of us, our users, or others.
- detect and resolve any fraud or security concerns.
- With third parties as part of a merger or acquisition. If Snap Inc. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.
We may also share with third parties—such as advertisers—aggregated, non-personally identifiable, or de-identified information.
Third-Party Content and Integrations
The services may also contain third-party links and search results, include third-party integrations, or offer a co-branded or third-party-branded service. Through these links, third-party integrations, and co-branded or third-party-branded services, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services. To learn more about third-party services in Snapchat, visit our Support Site.
Analytics and Advertising Services
Provided by Others
Additionally, some companies, including our affiliates, may use information collected on our services to measure the performance of ads and deliver more relevant ads on behalf of us or other companies, including on third-party websites and apps. For more information about interest-based ads and the choices available to you, go here.
Provided by Us
How Long We Keep Your Content
Snapchat lets you capture what it’s like to live in the moment. On our end, that means that we automatically delete the content of your Snaps (the photo and video messages that you send your friends) from our servers after we detect that a Snap has been opened by all recipients or has expired. But remember: There are various ways Snapchatters can save your content and also upload it to Snapchat (like as an attachment in Chat). We go into more detail below about how users can save Snapchat content.
Outside of Snaps, the rest of our services may use content for longer periods of time, which means those services may follow different deletion protocols. So, for example, we retain your Story content a bit longer than Snaps. Or, if you submit content to one of our inherently public features, such as Our Story or any other crowd-sourced service, we may retain the content as long as necessary to offer and improve the services. If you have any questions about how a feature works you can just pop on over to our Support Site.
Finally—and this is important—you should understand that users who see the content you provide can always save it using any number of techniques: screenshots, in-app functionality, or any other image-capture technology. It’s also possible, as with any digital information, that someone might be able to access messages forensically or find them in a device’s temporary storage. Keep in mind that, while our systems are designed to carry out our deletion practices automatically, we cannot promise that deletion will occur within a specific timeframe. And we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content or if we receive reports of abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.
Control over Your Information
We want you to be in control of your information, so we provide you with the following tools.
- Access and Updates. We strive to let you access and update most of the personal information that we have about you. There are limits though to the requests we’ll accommodate. We may reject a request for a number of reasons, including, for example, that the request risks the privacy of other users, requires technical efforts that are disproportionate to the request, is repetitive, or is unlawful. You can access and update most of your basic account information right in the app by visiting the app’s Settings page. If you need to access, update, or delete other personal information that we may have, you can put in a request here. Because your privacy is important to us, we may ask you to verify your identity or provide additional information before we let you access or update your personal information. We will try to update and access your information for free, but if it would require a disproportionate effort on our part, we may charge a fee. We will of course disclose the fee before we comply with your request.
- Revoking Permissions. If you change your mind about our ongoing ability to collect information from certain sources that you have already consented to, such as your phonebook or location services, you can simply revoke your consent by changing the settings on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality.
- Account Deletion. While we hope you’ll remain a lifelong Snapchatter, if for some reason you ever want to delete your account, just go here. If you ask to delete your account, you will have up to 30 days to restore your account before we delete your information from our servers. During this period, your account will not be visible to other Snapchatters.
- Advertising Preferences. We try to show you ads that we think will be relevant to your interests. If you would like to modify the information we and our advertising partners use to select these ads, go here to learn about the choices available to you.
- Communicating with other Snapchatters. It’s also important to us that you stay in control over whom you communicate with. That’s why we’ve built a number of tools in Settings that let you indicate, among other things, who you want to see your Stories, whether you’d like to receive Snaps from just your friends or all Snapchatters, and whether you’d like to block another Snapchatter from contacting you again. For more information about how to control your privacy settings, check out our Support Site.
Users Outside the United States
Although we welcome Snapchatters from all over the world, keep in mind that no matter where you live or where you happen to use our services, your information may be shared within the Snap Inc. family of companies. This means that we may collect your personal information from, transfer it to, and store and process it in the United States and other countries outside of where you live.
Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13.