Supporting the UK Government with its national vaccination drive
It’s great to share our work with the United Kingdom (UK) government to support the UK National Health Service’s (NHS) ‘Every Vaccination Gives Us Hope’ campaign.
Snapchat reaches over 90% of 13 to 24 year olds in the UK, and with our community playing such a key part of the lives of young people, it’s vital that it is a source of accurate and trusted resources so they can stay safe, healthy and informed.
As the COVID-19 vaccine is now available to all adults over the age of 18 in the UK, it’s important for Snapchatters to have access to trusted and accurate information With that in mind, we have expanded ‘Here For You’ - our in-app mental health and wellbeing resource - dedicated to the latest Coronavirus guidance to include expert resources from the NHS about the vaccine.
In addition, we have launched creative tools in collaboration with the UK Government - including stickers, lenses and filters - available for Snapchatters to use that allow them to share the latest guidance from the NHS and encourage Snapchatters to share their vaccine status with friends and family.
Finally, from Prime Minister Boris Johnson’s Snap Star account, Snapchatters submitted questions to be answered by medical experts Dr. Kiren Collison, the interim Deputy Medical Director for Primary Care for NHS England and Dr. Karen Raj, a doctor with the NHS. The Q&A sessions are available to watch on the Prime Minister’s profile.
We continue to explore new ways we can collaborate with credible partners to help support the health and wellbeing of our Snapchat community.
To learn more about the vaccine in the U.K, please visit: www.nhs.uk/covidvaccine
- Stephen Collins, Sr. Director of Public Policy