Celebrating Friendship

Today we’re excited to introduce a new way to celebrate your friendships on Snapchat. Just tap on a friend’s Bitmoji to find your Friendship Profile.

In each Friendship Profile, you’ll find the images, videos, messages, links, and more that you and your friends have saved in Chat, all in one place. Friendship Profiles make it easy to find your favorite memories and the important information you've saved over time. It's the fastest way to find the highlights of your friendship.

Friendship Profiles celebrate your relationships in a private way--each Friendship will only be visible to you and the person (or Group!) that you are friends with on Snapchat.

Friendship Profiles will be rolling out slowly to Snapchatters globally over the coming weeks.

Happy Snapping!

Team Snap

Introducing Snap Camera

Today we are excited to introduce Snap Camera: a free application designed for desktop that invites anyone to experience the fun of Lenses while using their computer.

With Snap Camera for desktop, choose from thousands of Lenses, including classics made by Snapchat as well as new designs created daily by the Lens Creator community through Lens Studio. This means more streaming and sharing with Lenses — now on more devices!

To get started, download the Snap Camera app on your desktop device. Snap Camera syncs with the camera connected to your computer and works with some of your favorite video-sharing platforms and apps. This means wearing Lenses while recording your next Youtube video, or even while streaming with apps like Skype, Google Hangouts, and OBS. We’ve also developed a custom Snap Camera integration just for streaming on Twitch.

Happy Snapping!

Team Snap

Bullying Prevention Month on Snapchat

We've designed Snapchat to be a place where people feel comfortable expressing themselves with their close friends and family. That's why we've never had public likes or comments, because they can create pressure to feel pretty or perfect when you're just trying to communicate with friends. We've also made it easy to choose who you want to talk to on Snapchat so that you won't be bothered by unwelcome noise.

We know that despite all of that, bullies sometimes find a way to bother us, so we wanted to send the message loud and clear: bullies have no place on Snapchat. We are proud to partner with the Ad Council to support Bullying Prevention Month. We’ve created Filters, Stickers, and Snap Ads to raise awareness about bullying, whether online or off.

If you ever receive a Snap that you believe is bullying or offensive, you can easily report it to us right in the app. Just press and hold on the Snap, then tap the 🏳️ button. Let us know what’s going on — we’ll always do our best to help! You can learn more at our Safety Center.

Happy Snapping!

Team Snap

Introducing Snap Originals

Today, we’re excited to debut Snap Originals — exclusive Shows created by some of the world's greatest storytellers, with new episodes released every day!

Our first slate of Snap Originals includes Co-Ed, a new comedy from the Duplass Brothers; Class of Lies, a mystery thriller from one of the minds behind Riverdale; and Endless Summer, a docuseries following rising stars in Laguna Beach — from Bunim/Murray, the creators of Keeping Up with the Kardashians.

Snap Originals will also feature new Show Portals, letting you swipe up and step inside a scene from a Show to experience it for yourself. Snap Originals will also have Lenses, Filters, and other fun ways for you to share the show experience with your friends.

Snap Originals are available to watch now — just go to the Discover page, or search for a show on Snapchat!

Team Snap

Register to vote on Snapchat!

Voting is one of the most important forms of self-expression we have in America. So today, on National Voter Registration Day, we’re offering a new way for our community to register to vote quickly and easily — right in Snapchat with TurboVote!

If you’re 18-years-old or over and in the US, you’ll find a link to register on your User Profile page starting today. You’ll also see a video message from ‘Team Snapchat’, and fun new creative tools like nationwide Filters you can use to encourage your friends to register. Plus, don’t forget to check out Discover for Stories about the midterm elections and voter registration efforts happening across our communities!

Happy Voting!

Team Snap

Introducing Visual Search

Beginning this week, we're testing a new way to search for products on Amazon right from the Snapchat camera. We'll be rolling it out slowly, but we wanted to announce it to everyone at the same time.

It's super easy to use. Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started.

When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon. Tap your selection to visit the Amazon App (if you have it installed on your phone) or Amazon.com, where you can complete your purchase or keep browsing.

Snapchat has always been the fastest way to communicate, and now it's the fastest way to shop!

Happy Snapping!

Team Snap

Meet Nico and Veronica

Today we’re introducing two new styles of Spectacles: Nico and Veronica. Both designs come in black-on-black with polarized lenses, effortlessly combining form and function to create our most fashionable hands-free camera.

Nico and Veronica capture up to 70 videos or hundreds of photos on a single charge — then transfer them to your phone, wirelessly. They’re also water resistant, so you can take them with you almost anywhere!

Later this fall, we’ll also be rolling out a new Snapchat feature that automatically curates your Spectacles Snaps into a single Highlight Story. Highlight Stories will make it faster and easier to find your favorite moments and share them with friends after a full day of Snapping.

Nico and Veronica are now available on Spectacles.com in select countries worldwide.

Team Snap

Introducing Lens Explorer

Starting today, there’s an easier way to discover and unlock thousands of Lenses built by Snapchatters around the world!

To begin browsing in Lens Explorer, just tap the new icon that appears when the Lens Carousel is active. Tap a Lens tile to unlock a Lens and be taken directly to the Snap Camera, or browse Lenses in featured Stories. Unlock a Lens by swiping up on Snaps in these Stories.

Since we launched Lens Studio in late 2017, creators have submitted over 100,000 unique Lenses which have been viewed by Snapchatters over 2.5 billion times. Now, with the introduction of Lens Explorer, Community Lenses will be discoverable alongside the Lens Carousel, making them easier to find and play with.

Lens Explorer will be available on iOS at launch.

Want to create your own Lens? Visit Lens Studio!

Team Snap

Introducing Snap Kit

Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favorite apps, without compromising your private account data.

Creative Kit helps developers integrate their own stickers, Filters, links, and other highlights — like high scores and workout stats — right into the Snapchat camera, so you can add your own touch and share it with friends.

Login Kit lets you unlock new features on Snapchat and other apps — or use your Snapchat account as a quick, secondary way to log in.

Bitmoji Kit lets your conversations come alive with Bitmoji stickers when messaging on other apps.

Story Kit lets developers filter and embed publicly shared Snapchat Stories into their own apps and services.

If you’re a developer and interested in trying Snap Kit, you can learn more about it here.

We can’t wait to see what you and your community will create with Snap Kit!

Team Snap

Yellow

Today, we’re introducing

With Yellow, we will help you shorten the time it takes to turn your brilliant idea into reality. We’ll choose a small group of individuals and teams from around the world to join our inaugural three-month program. They’ll receive the tools needed to grow a business from the ground up, through funding, mentorship, introductions to industry veterans, workspace right here in Venice, California, and the opportunity for distribution on our platform.

Whether your thing is augmented reality, interactive storytelling, new kinds of narratives, or something we haven’t even thought of yet, we can’t wait to hear from you. Learn more and apply at yellowla.com.

Team Snap