Self-Serve Advertising Terms
Effective: September 30, 2024
ARBITRATION NOTICE: YOU ARE BOUND BY THE ARBITRATION PROVISION SET FORTH IN THE BUSINESS SERVICES TERMS. IF YOU ARE CONTRACTING WITH SNAP INC., THEN YOU AND SNAP INC. WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS-ACTION LAWSUIT OR CLASS-WIDE ARBITRATION.
These Self-Serve Advertising Terms form a legally binding contract between you and Snap, govern the use of the Business Services to create, manage, and run content, including ads and catalogs, and are incorporated into the Business Services Terms. Some terms used in these Self-Serve Advertising Terms are defined in the Business Services Terms.
a. If you submit content to run as an ad via the Business Services, you grant to Snap and its affiliates a non-exclusive, non-transferable (except as provided herein), sublicensable, irrevocable, worldwide, royalty-free, license to use, archive, copy, cache, encode, record, store, reproduce, distribute, transmit, broadcast, adapt, modify, publish, promote, exhibit, synchronize, communicate to the public, make available, publicly display, and publicly perform the content you approve or make available via the Business Services as set forth in these Self-Serve Advertising Terms.
b. To the extent permissible under Applicable Law, you irrevocably waive any moral rights or equivalent rights you may have in the content you approve or make available via the Business Services throughout the world. To the extent a waiver is not permitted, you agree not to assert any such rights against Snap and its affiliates.
a. In addition to the obligations in the Business Services Terms and these Self-Serve Advertising Terms Terms, you will comply with the Advertising Policies.
b. Any content Snap creates for you as part of Snap’s creative services program is subject to the Snap Creative Services Terms. If you use tools that Snap makes available to you via the Business Services to create content, then you may only use that content in connection with the Business Services. If you use Snap’s catalog feature the Catalog Terms will apply, and if you use Snap’s generative AI and other AI-powered tools the AI Tools Terms will apply.
c. If you submit content as an ad and Snap accepts the submission, Snap will deliver the ad as inventory becomes available or as otherwise agreed to by Snap via the Business Services.
d. Snap may in its sole discretion apply a label or disclosure to content you approve or make available via the Business Services including to notify users that such content is attributable to you, and, if applicable, that the content is an ad. Snap may include that information with other information about display of that content in our ads libraries.
e. Snap and its affiliates may provide you the option to age target content you approve or make available via the Business Services. If that content requires age targeting by Applicable Law or industry standards in the region where the content will run, you are responsible for selecting the correct age(s) in the submission tool, and Snap will not be liable if you fail to do so. If a required age-target option is not available, do not submit that content.
f. Snap will determine the size, placement, and positioning of content you approve or make available via the Business Services in Snap’s sole discretion.
g. To the extent permitted by Applicable Law, Snap does not guarantee performance, campaigns, tags, the Services, or that content you approve or make available via the Business Services will reach the audience targeted. Snap runs systems that attempt to detect fraudulent activity, but Snap is not responsible for such fraudulent activity or any technological issues that may affect cost or performance. Snap does not guarantee perfect delivery.
h. Snap and its affiliates make no commitments regarding editorial adjacency, content adjacency, or competitive separation.
i. You acknowledge that users may use content you approve or make available via the Business Services for purposes or in ways other than you anticipated. You agree that such use constitutes user-generated content for which neither Snap nor its affiliates bear any responsibility. You agree that neither Snap nor its affiliates are liable for any claims or losses based on or arising from any user-generated content, including user-generated content that makes use of your content, whether on the Services or beyond.
j. Snap, its affiliates, and third-party vendors, as applicable, may conduct a study or survey relating to content you run via the Business Services and in doing so may use your name and logo. Snap may also use tools and automated technologies and processes with or in connection with your content to provide the Business Services, including for the purpose of optimizing ad targeting, ranking and delivery, ad review, and compliance with our legal obligations.
k. Snap and its affiliates may use any content you run via the Business Services for marketing and promotional purposes once that content has run.
l. Snap will make reporting available to you via the Business Services. If you are creating and managing content as agent for another entity, then if you or Snap are required to do so by Applicable Law, you will make commercially reasonable efforts to make the reporting available directly to that entity.
a. You will pay for all orders you submit via the Business Services, including for ads run and creative services provided by Snap, subject to the Payment Terms.
b. If you are creating and managing content as agent for another entity, then if required by Applicable Law or requested by Snap, you will provide to Snap the email or physical address of that entity, and you agree that Snap may send invoices to that entity directly.
a. You may cancel an ad at any time via the Business Services, but that ad may run for up to 24 hours after Snap receives notice of cancellation.
b. The license to the content you approve or make available via the Business Services ends following the date that content’s run time ends, but extends for content that persists for a period of time beyond the run time you specify (including an unopened Snap or a Snap saved in Memories), for content incorporated into other features (including our ads libraries), and for marketing and promotional purposes, and that usage and display may continue indefinitely.
a. Except as Snap expressly permits in writing, and subject to any restrictions set forth in these Self-Serve Advertising Terms, you or your agents may disclose or use Business Services Data only on an aggregated and anonymous basis for the purpose of planning, optimizing, and assessing the effectiveness and performance of your campaigns run via the Services, or if you are creating and managing content as agent for another entity, that entity’s campaigns run via the Services.
b. You may request via the Business Services that an ad include tags from a Snap-approved third-party vendor to measure ad campaign metrics. Unless Snap expressly authorizes in writing, neither you nor your agents will: (i) modify, alter, or change those tags; or (ii) manipulate or “piggyback” on the tags. Snap may remove or pause tags at any time in its sole discretion. You acknowledge that Snap and its affiliates will not be liable for any unlawful or unauthorized use by you, a third-party vendor, or any other third party, of any data obtained through any tags.
c. You will post a privacy policy on your website and mobile platform that complies with Applicable Law, and you will keep the privacy policy posted and adhere to the privacy policy at all times for the duration of these Self-Serve Advertising Terms.
In summary: If you make available ad content, you will remain the owner, but you allow us, our affiliates, end users and third parties to use it for various reasons, including delivering the ad if your submission is accepted. Snap makes no promises in relation to ad performance or placement and is not responsible for age targeting, fraudulent activity by others, technological issues or where content is shared or used by other users. You need to pay for orders submitted and you can cancel an ad at any time, although that ad may still run for a short period after cancellation, and may be stored and displayed indefinitely in our ads libraries. You can only use data you collect or obtain through these services on an aggregated and anonymous basis, and only for specific purposes. You also need to include a privacy policy on your website/platform. You can request that ads include tags, but this is subject to certain restrictions and Snap can remove those tags at any time.
