We Stand Together

Editor's note: Snap CEO Evan Spiegel sent the following memo to all Snap team members on Sunday, May 31. In it he condemns racism while advocating for creating more opportunity, and for living the American values of freedom, equality and justice for all.

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Dear Team,

As Lara shared last week, we had been planning on discussing the deaths of George, Ahmaud, and Breonna tomorrow morning at Snap in Focus, but as I grappled with the long legacy of racial violence and injustice in America, it felt wrong to wait. Every minute we are silent in the face of evil and wrongdoing we are acting in support of evildoers. I am sorry for waiting to share my feelings with you.

I am heartbroken and enraged by the treatment of black people and people of color in America.

I was made aware of the struggle for freedom, equality, and justice from a young age. My father served as the general counsel of the Christopher Commission (and, in a turn of fate, our general counsel Mike also worked on the commission), created to investigate racism and excessive force in the Los Angeles Police Department following the Rodney King beating here in Los Angeles in 1991. The commission found widespread racism and excessive use of force that had gone unchecked by leadership. The recommendations they made then, nearly 30 years ago, are still frighteningly relevant today.

Later in my life, I had the opportunity to work and study in South Africa where I had the privilege of meeting one of my heroes – Bishop Tutu. I witnessed the devastation of Apartheid and the legacy of racism, but also the tireless efforts towards progress and reconciliation. At Stanford, I lived in Ujamaa my Senior year, a dorm on campus that is dedicated to the black community (and in which the majority of residents are black). Even amidst the tremendous privilege at Stanford, there was plenty to learn about the everyday injustices of racism in our society.

I share this not to suggest any first-hand understanding of the black lived experience in the United States but rather to explain that for nearly 30 years I have personally witnessed or participated in the passionate and persistent, well-reasoned, and forceful appeal for justice in America and around the world. 30 years later, despite a chorus of millions calling for change, there is little to show in the way of progress. Economic inequality in America has reached levels unseen for nearly a century, people of color cannot visit a grocery store or go for a jog without fear of being murdered without consequence, and put simply, the American experiment is failing.

I share this because I understand that, in the words of MLK, “riots are the language of the unheard” and those that have been peacefully advocating for change for centuries have seen little, if any, progress towards the vision of freedom, equality, and justice for all that America has long promised. I understand why those who are rioting have felt unheard.

At the first speech I was invited to give after we created Snapchat, delivered at the Stanford Women in Business Conference in 2013, I declared that “I am a young, white, educated male. I got really, really lucky. And life isn’t fair.” I felt it was deeply important to name my privilege and acknowledge injustice in our society – especially in front of women business leaders who cope with these injustices daily. Acknowledging my privilege was an important first step for me because it helped me to listen. My experiences as a wealthy, white male are categorically different than the injustices experienced by our fellow Americans. Understanding the plight of those who are different than me has helped me become a better ally in the struggle.

The fundamental idea behind the creation of our country was the notion that the circumstances of your birth did not preordain the trajectory of your life. Our founders thought the idea that God chose one king was ridiculous – God chose all of us and loves all of us equally. They desired to build a society that reflected the love of God and the idea that God dwells in all of us. God doesn’t believe that any of us are more or less deserving of love.

Of course, the same Founding Fathers who espoused the values of freedom, equality, and justice for all – were predominantly slave owners. Their powerful vision of a nation created by the people, for the people was built on a foundation of prejudice, injustice, and racism. Without addressing this rotten foundation and its ongoing failures to create opportunity for all, we are holding ourselves back from realizing our true capacity for human progress – and we will continue to fall short of the bold vision of freedom, equality, and justice for all.

Often I am asked by friends, team members, journalists, and partners what we can do to make a difference. Recognizing that I am in no way an expert, and at the ripe old age of 29 I have much to learn about the workings of the world, below I will share my own perspective on what is needed to create the change we crave in America. We cannot end systemic racism without simultaneously creating opportunity for all people, regardless of their background.

First, it is important to understand that, from my perspective, much of modern day America has been defined by the “big idea” put forth by President Reagan and others that businesses should be the engines for progress and the government should largely get out of the way. Indeed, tax cuts and de-regulation helped the American economy grow and the federal government has shifted the percentage of its spending from future-oriented endeavors like R&D to entitlements like Social Security. Of course, government R&D is a long-term investment, but it is one with considerable nearer-term benefits: it has helped create the foundation for many of the components in modern day smartphones which led to the growth and success of businesses like ours. Here is the rough (and imperfect) math on the Federal Budget – while we can debate where each line item belongs, the approximations reveal a substantial skew towards the past and present at the expense of the future:

It is no secret that our country has put businesses first. We at Snap have been tremendous beneficiaries of these policies, but I believe now it is time to put the American people first.

I believe the first and most important step is to reaffirm our commitment to our founding values as a nation: freedom, equality, justice, life, liberty, and the pursuit of happiness. We must work together to create a shared vision for future success and define what we want America to look like for our children’s children. This must be a process that involves all Americans and is “by the people, for the people.” If we can define the nation we wish to become, we can begin to take action and apply our values to the vital decisions that must be made in order to make our shared vision a reality.

We will also have to begin defining our success in terms of the fulfillment of our values, rather than silly short-term metrics like GDP or the stock market. When your health care costs increase, regardless of the value you receive, GDP increases. If a hurricane hits and knocks down a ton of houses so that we have to rebuild them, GDP increases. GDP is a fundamentally broken metric that does not reflect what contributes to real human happiness. The pursuit of happiness must expand beyond the pursuit of wealth.

We should establish a diverse, non-partisan Commission on Truth, Reconciliation, and Reparations. We must begin a process to ensure that America’s black community is heard throughout the country, investigate the criminal justice system for bias and prejudice, strengthen the Department of Justice Civil Rights Division, and take action on recommendations for reconciliation and reparations made by the Commission. There is plenty to learn from those who have had the courage to undertake a similar process following atrocities around the world, and we should create a process that reflects American values and helps our nation to make the necessary change and heal.

We must restart the “Opportunity Engine” in America by investing in education, healthcare, and housing to make these basic ingredients of a free and fair society more accessible and affordable for all people.

I believe that one reason entrepreneurship in America has declined so substantially since the 1980s is the lack of a sufficient societal safety net. Entrepreneurship depends on people being able to take risks to start a business, which is nearly impossible to do without some sort of safety net like the one I had. Today’s would-be entrepreneurs are saddled with student debt and are subject to stagnant wage growth and rising expenses that make it hard to save the seed capital necessary to start a business.

Investing in the future of our country to benefit our children’s children will be expensive. We will need to institute a more progressive income tax system and a substantially higher estate tax, and we will need corporations to pay a higher tax rate. While we are investing in the future, we will also have to reduce the federal deficit so that we are better prepared to meet any external shocks that may come in the future in our rapidly changing world. In short, people like me will pay a lot more in taxes – and I believe it will be worth it to create a society that benefits all of us.

Many of these changes could be “bad” for business in the short term, but because they represent long term investments in the people of our nation, I believe that we will collectively reap tremendous long-term benefits.

Why hasn’t this change happened yet? I’d argue it’s simply because the Boomer supermajority across all branches of our government has demonstrated little interest in creating a better future for their children. For decades our government has committed to a strategy of debt-financed tax cuts and entitlement spending to enrich their most important constituents: the Boomers. Indeed, Boomers hold nearly 60% of all household wealth in America. To put it in context, billionaires hold about 3%. With Social Security, for example, we finance a program that pays out benefits across the wealthiest generation in American history without any form of means-testing.

Some research has shown that when an older generation does not see themselves reflected in the younger generation, they are less willing to invest in their future. In America, the Boomer generation is about 70% white, and Gen Z is about 50% white. America’s demographic change is inevitable. The question, therefore, is whether or not we can work together to create a nation that better reflects our founding values, heals the deep wounds of our past, strives to eliminate racism and injustice, and creates opportunity for all – no matter who they are, or where they were born.

Source: https://money.cnn.com/interactive/economy/diversity-millennials-boomers/

As for Snapchat, we simply cannot promote accounts in America that are linked to people who incite racial violence, whether they do so on or off our platform. Our Discover content platform is a curated platform, where we decide what we promote. We have spoken time and again about working hard to make a positive impact, and we will walk the talk with the content we promote on Snapchat. We may continue to allow divisive people to maintain an account on Snapchat, as long as the content that is published on Snapchat is consistent with our community guidelines, but we will not promote that account or content in any way.

It is never too late to turn towards love, and it is my sincere and earnest hope that the leadership of our great country will work towards our founding values, our raison d’être: freedom, equality, and justice for all.

Until that day, we will make it clear with our actions that there is no grey area when it comes to racism, violence, and injustice – and we will not promote it, nor those who support it, on our platform.

This does not mean that we will remove content that people disagree with, or accounts that are insensitive to some people. There are plenty of debates to be had about the future of our country and the world. But there is simply no room for debate in our country about the value of human life and the importance of a constant struggle for freedom, equality, and justice. We are standing with all those who stand for peace, love, and justice and we will use our platform to promote good rather than evil.

I know there are many people who feel that just because “some people” are racist, or just because there is “some injustice” in our society that we are “not all bad.” It is my view that humanity is deeply interconnected and that when one of us suffers, we all suffer. When one of us is hungry, we are all hungry. And when one of us is poor, we are all poor. When any one of us enables injustice through our silence we have all failed to create a nation that strives for its highest ideals.

Some of you have asked about whether Snap will contribute to organizations that support equality and justice. The answer is yes. But in my experience, philanthropy is simply unable to make more than a dent in the grave injustices we face. While our family has and will continue to contribute meaningfully to create opportunity for the underprivileged, and donate to the guardians of justice, these circumstances call for a more radical reorganization of our society. Private philanthropy can patch holes, or accelerate progress, but it alone cannot cross the deep and wide chasm of injustice. We must cross that chasm together as a united nation. United in the striving for freedom, equality, and justice for all.

We have a great many challenges in front of us. To confront the long legacy of violence and injustice in America – of which George, Ahmaud, and Breonna are the latest victims, with so many more unnamed – we must embrace profound change. Not merely a change in our country, but a change in our hearts. We must carry the light of peace and share the embrace of love with all humankind.

May peace be with you,

Evan

对达米恩·赫斯特绘画的全新诠释

今天,我们推出了一种与著名艺术家达米恩·赫斯特 (Damien Hirst) 携手打造的全新增强现实体验。这款面向全球用户提供的 Snapchat 镜头灵感源自他的《旋转画》,能让每个人在家里创作自己的旋转画。在虚拟画布旋转时,挥毫泼墨,创作无数可能的杰作。

1992 年,赫斯特在其位于伦敦布里克斯顿的工作室首次尝试旋转绘画,并于 1994 年移居柏林时开始创作他的《旋转画》系列。赫斯特在其机器制作的旋转画首展期间,邀请参观者在旋转机上创作他们自己的画作,让大家都体验一回艺术创作的乐趣。现在,我们全球的用户可通过 Snapchat 相机的镜头尝试这种别具一格的艺术创作手法。

我们还同健康伙伴 (Partners in Health) 携手推出该功能,以支持他们针对 COVID-19 新冠疫情作出的救治努力。他们是一家社会正义组织,在此次疫情期间致力于支持弱势群体,并为全世界众多患者提供救治。

“与 Snapchat 合作推出该优秀的旋转艺术镜头,让无数人能够直接在他们的手机上创作自己的旋转画,这简直不可思议。此次合作还帮助了健康伙伴,对此我非常高兴。他们是一家有远见的杰出组织,助力全世界发展中国家/地区的人们应对 COVID-19 造成的灾难性影响。” - 达米恩·赫斯特

完成你的 Snap 之后,请将其分享至“我们的故事”,在包含大家的作品的虚拟画廊中进行展示。让我们一起将 Snapchat 变成一个更加丰富多彩的世界!

Contributing to COVID-19 Relief

As the global COVID-19 pandemic continues, Snapchat’s technology makes it possible to stay in touch with friends, bring awareness to safety protocol as public health guidance evolves, and stay informed by trusted media publishers.

From Snapchat Calling to Snap Camera, friends have kept close through voice and video. Snapchat’s calling feature, often used with AR experiences, grew by more than 50% during late March compared to late February.1

With a new suite of creative tools, Snapchatters have quickly shared expert-approved best practices with their friends with their Snaps. We’ve launched three COVID-19 Lenses, including a worldwide Lens with tips for staying safe with information sourced from the World Health Organization. These Lenses have reached almost 130 million Snapchatters globally.2

And today, to further support the global COVID-19 relief efforts, we're launching a new augmented reality donation experience, using Snapchat Lenses to bring awareness to the COVID-19 Solidarity Response Fund for the World Health Organization.

Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization’s immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to do the same by sending Snaps of the experience.

Additionally, media publishers covering COVID-19 on our Discover platform will give Snapchatters the option to swipe up to donate directly from their content. To date, over 445 Discover Stories or Shows have been produced on COVID-19, and over 68 million Snapchatters worldwide have viewed COVID-19-related content on Snapchat. Over 40% of Gen Z in the US have tuned into this content to stay informed.3

With COVID-19 continuing to affect people around the world, Snapchatters are staying closely connected to their friends, can easily find timely and accurate stories on how to stay safe, and can donate and bring awareness to relief efforts that can make an impact.

1Snap Inc. internal data February 22 - March 6, 2020 vs. March 16 - March 29, 2020.

2Snap Inc. internal data March 2020.

3Snap Inc. internal data March 1 - 29, 2020. Gen Z is comprised of Snapchatters aged 13-24. Age and location data subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.

Safety First

As communities continue preparing for and responding to the public health crisis posed by COVID-19, we wanted to share an update on our efforts to prioritize the health and safety of our Snapchat community, our partners, our team, and the world we all share together.

Our global team is practicing physical distancing and doing our part in joining the larger public health efforts to help slow the spread of the virus. We are all working together to support our community and our partners as we all navigate this unprecedented challenge together.

Snapchat brings close friends and family together even when they’re apart—and we are grateful for the opportunity to help people stay in touch during this time. We’ve seen increased engagement across our service and we’re working hard to keep everything running smoothly.

We believe that Snapchatters play a critical role in stopping the spread of the virus. Our community can help by using the full power of technology while physically distancing—whether to communicate with loved ones, play games with friends, or stay informed.

Here’s a quick update on some of the things we’re doing to help:

  • We launched creative tools to help Snapchatters share expert-approved best practices with their friends and family members, including a worldwide Filter with advice to our community on how to stay safe. This information is sourced from the World Health Organization, and links to its website for more info.
  • We’re working closely with the WHO and the Centers for Disease Control and Prevention to ensure Snapchatters have all the latest information from the experts themselves. The WHO and CDC publish regular updates for Snapchatters from their Official Accounts and we’ve worked with the WHO to develop custom content to answer questions from our community.
  • In light of the anxiety and stress people are experiencing, we sped up the launch of a new feature, Here For You, that shows resources from expert localized partners when Snapchatters search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. To respond specifically to coronavirus, we also added a new section that shows content on anxiety related to COVID-19 being produced by the WHO, CDC, Ad Council, and Crisis Text Line.
  • We offer trusted content. Our content platform, Discover, is curated and we work closely with only a select set of partners, including some of the most trusted news organizations around the world. Our guidelines prohibit Snapchatters and our partners from sharing content that deceives or deliberately spreads false information that causes harm, and we do not offer an open news feed where unvetted publishers or individuals have an opportunity to broadcast misinformation.
  • More than three dozen of these partners are producing constant coverage on COVID-19, including NBC News’ “StayTuned”, The Washington Post, SkyNews, The Telegraph, Le Monde, VG, Brut India, and Sabq.
  • Our own news team is also regularly producing coverage and continuously updating Discover with tips and information about COVID-19, including Q&As with medical experts.

This is just the start. We’re all working together to find more ways to support our community. We’re thinking of all of you, and sending lots of love during this difficult time.

Stay safe,

Team Snapchat

Introducing Here For You

Snapchat was founded on the belief that talking with photos and videos, with our real friends, was more personal and more fun than texting. While we have continued to evolve our platform in the time since, we have never strayed from our core mission of helping close friends express themselves freely and be creative together — and making sure they can do it safely.

Privacy, safety, and ensuring the well-being of our community are deeply rooted in our values and product philosophy. Snapchat was built with privacy at its core — starting with ephemerality — and designed to let people be themselves, without the pressure of being judged by others. For example, we develop new products and features using a privacy- and safety-by-design approach, we treat Snapchatters’ data with care and sensitivity, and we have been proactive in working to protect our platform from fake news and misinformation.

All of this reflects the responsibility we feel to help make a positive impact on the lives of the people who use our platform. Today, in honor of Safer Internet Day, we are announcing several resources to help uphold this responsibility. We’re starting with a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing a mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them.

Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.

Today, Snapchatters will also be able to engage with Creative Tools and Lenses that promote safety and privacy, which include new Filters and our first-ever Snappable quiz.

We encourage all Snapchatters to check out these new Filters and our quiz — and join us in doing our part to create a safer internet!

Snap 团队

隆重推出 Cameo

无论是特效镜头还是 Bitmoji,几乎所有产品,我们始终都在寻求更有趣的新方法,助你表达自己当下的感受。我们即将推出另一款全新功能:Cameo,让对话更生动精彩!

Cameo 可以让你在自制短片中成为耀眼明星,循环播放在聊天中向好友发送的视频。无论是兴奋、疲惫,还是只想打个招呼,都可以找到符合当前心情的 Cameo。不仅如此,你还可以为某些 Cameo 打造自定义标题,彰显专属风格!

快在聊天中找到并发送 Cameo 吧,可在贴纸旁边找到此功能。此功能将在接下来几周登陆 iOS 和 Android,我们推出了 150 多款 Cameo 供你选择,以后也将推出更多精彩 Cameo,敬请期待。

只需点击聊天贴纸栏中的 Cameo 按钮,拍张自拍,然后选择想要使用的场景,即可开始制作。如果好友也设置了自己的 Cameo,那你们就可以在双人 Cameo 中合体啦!

快来试试,打造自己的 Cameo 吧。

Snap 团队

Your Snaps. Now in 3D.

Today we’re excited to introduce a 3D Camera Mode that adds depth to your Snaps. Use it to create Snaps that capture spatial detail, changing in perspective and appearance based on how you move your phone when you view them. These new Snaps look different, act different, and feel different.

We’re also introducing new 3D Effects that you can swipe on in the Filter Carousel. Together they feel life-like and magical, bringing your world and experience to life in a way that's a step closer to the real thing.

We’re releasing this new capability on a small handful of phones to start with, but any phone can receive and interact with one of these Snaps. If you come across one of these new kinds of Snaps in a Story, you can bring it to life by giving your phone a wiggle.

Happy Snapping!

Snap 团队

Introducing Spectacles 3

Today we’re excited to introduce Spectacles 3, the latest version of Spectacles sunglasses with dual cameras designed to capture the world in 3D.

Spectacles 3 are built with a strong, lightweight steel frame and circular lenses. Two HD cameras on either side of the frame capture depth and dimension the way your eyes do, and power new augmented reality creative tools to enhance your Snaps.

It’s easy to reimagine your favorite moments with a suite of new 3D Effects. Create your own magic moment, or add new lighting, landscapes, and other magical effects to an entire scene with a swipe.

Use the included 3D Viewer to immerse yourself in one of your own memories or enjoy someone else’s perspective.

Spectacles 3 will ship this fall and are available to pre-order now at Spectacles.com.

We hope you love the new Spectacles as much as we do!

Snap 团队

Celebrating Our Real Friends

When we launched Snapchat more than seven years ago, it wasn’t about capturing the traditional Kodak moment, or trying to look pretty or perfect. We wanted to create a way for our friends to express themselves and share however they felt in the moment.

Today, we're launching a celebration of the real friends who use Snapchat. Featuring more than 70 Snapchatters from 12 different countries, "Real friends" shares the stories behind real friendships around the world.

We hope you enjoy hearing their stories as much as we have!

Happy Snapping!

Snap 团队

To Android. Love, Snapchat.

Today, we're really excited to announce the new, faster Snapchat — rebuilt just for your Android phone!

We’ve spent over a year rebuilding our Android app from the ground up. For our Android community, that means improvements across the app — including updates to Lenses, Stories, taking Snaps, and more! The new Snapchat for Android is just one of many things we're working on to make sure Snapchat’s one of the fastest and most fun ways to stay in touch.

Check out the Google Play Store to update!

Happy Snapping!

Snap 团队