Introducing our First CitizenSnap Report

Editor's note: Snap CEO Evan Spiegel sent the following memo to all Snap team members on July 29.

Team,

Today we are releasing our first-ever CitizenSnap report, which explains the way we operate our business and support our team, our community, and our partners – as well as, more broadly, our society and environment. This report, which also details our diversity, equity and inclusion efforts and related data, reflects our belief that it is in Snap’s best interest to contribute to creating a society that is healthy and an environment that is clean and safe, so that our business is able to reach its full potential. We want to profit as a byproduct of the success of our team, community, and partners – not at their expense.

This means that we define our success in terms of our relationships and the way we treat our team, our community, and our partners. We strive to build win-win-win partnerships where all parties benefit from shared success. Corporate citizenship is not an accessory to our business, it reflects the way we do business.

We are headquartered in the United States, a country with a unique history of corporate personhood, with equal protection guaranteed by the 14th Amendment to its Constitution (ratified during Reconstruction following the Civil War). The US government and courts have made clear that businesses participate in society not simply as profit-maximizing machines, but rather as fellow citizens – with accompanying rights and responsibilities. Our responsibilities extend beyond basic compliance with the laws of the countries where we operate to also include a commitment to making a positive difference.

In the US, we have learned that we cannot move forward without acknowledging our past and recognizing that we are here today at the expense of other people. The wealth of our nation was built on stolen land and stolen labor: enslaved people laid the economic foundation for our national prosperity, as did the forcible taking of expansive lands from indigenous people. Our headquarters in Los Angeles sits on land originally belonging to the Chumash and Tongva.

To understand that African American families hold roughly one-tenth the wealth of white American families on average is, necessarily, an indictment of our behavior. As is the fact that Native Americans had a poverty rate in 2018 more than two-and-a-half times higher than that of white Americans. These facts do not reflect the values that we seek to realize.

It is clear that we have a choice: allow these inequities to be perpetuated in the United States – or do our part to better fulfill the shared values we seek to uphold as a society. It would be misleading to suggest that even our most strenuous efforts as a business are capable of creating broad societal change, given the massive and ongoing structural inequities and policies in the United States that invest unevenly in our citizens, but we will not stand idly by and do nothing. We cannot do it alone, but we will do our part.

We will use our voice, our corporate personhood, to advocate for the investments we must make in the future of our country – to alleviate poverty, provide educational opportunity, build the necessary digital infrastructure, and confront our history of injustice. These efforts begin inside our business, with the things that we can most directly impact, like our pay practices, hiring and inclusion programs, tax strategy, supply chain, and energy consumption. We want to ensure that all members of our team, our community, and our partners feel understood and appreciated – celebrated – for who they are: each person equal in their differences.

Please consider our first CitizenSnap report a “rough draft”, an explanation of how we are going about these efforts, and reflective of our desire to learn, grow, and iterate. There is no doubt that today we fall short of our aspirations. We have an overwhelming amount of work to do, and our team feels strongly that it is important to hold ourselves accountable publicly. We believe that the greatest long-term limitation on the growth of Snap is the success of our broader society, and we will invest accordingly.

Evan

Snap Partner Summit: New Ways for Developers to Build with Snapchat

Today, we’re introducing new products powered by some of the best parts of Snapchat:

  • Camera Kit invites developers to bring Snapchat's AR camera to their own apps. Soon on Squad, you’ll be able to add fun Snapchat lenses while you browse, chat, shop, and watch videos together. With Triller’s Camera Kit integration, you’ll be able to create your own music videos with special Snapchat lenses.
  • Snap Minis are a new way for developers to bring their services inside Snapchat and empower new, social experiences. We’ve carefully designed Minis to deeply integrate within your conversations, so coordinating with friends is faster than ever.
  • Dynamic Lenses bring real-time information from your apps into Snapchat lenses. Beginning today, you can share a custom Lens on Snapchat to invite your friends to your virtual group hangs on Houseparty.
  • With Bitmoji for Games, we’ve built the ultimate cross-platform avatar for gaming. On mobile, PC, console, and beyond, Bitmoji for Games puts you and your friends right into the action.
  • Bitmoji Paint, from Snap Games Studio, brings together millions of players to simultaneously contribute to one global collage. An all-new infrastructure service will power this game, and soon, developers will be able to use these tools to build games for the Snap platform. We’re also introducing new games from partners including Mojiworks, Game Closure, Zynga and more!

If you’re a developer and interested in trying Snap Kit, you can learn more about it here.

We can’t wait to see what you will create!

Snap 團隊

Snap Partner Summit: Supporting Wellbeing

We have always been inspired by the power that real friendships have in supporting health and happiness. This is particularly true for our community. New research on Snapchatters’ experiences with mental health confirms what many studies have shown -- that friends are the first person they turn to when dealing with stress, anxiety, depression and many other emotional challenges.

We believe Snapchat can play a unique role in empowering friends to help each other through these difficult moments. In March, we rolled out Here For You, a feature that provides Snapchatters with expert resources when they search for topics related to mental health and wellbeing.

Today we are introducing additional features designed to further support Snapchatters and their friends through premium content, and partnerships:

  • We are partnering with Headspace, a global leader in meditation and mindfulness, to offer their best-in-class content and resources directly in Snapchat. In the coming weeks, Headspace will offer guided mini-meditations and tools for helping our community check in on their friends.
  • We believe compelling content can help demystify and destigmatize mental illness, and earlier this year we launched a documentary series from Barcroft titled “Mind Yourself” that followed the mental health journeys of 10 young people. Today we’re announcing a new Snap Original debuting later this year. In “Coach Kev” from Laugh Out Loud, Kevin Hart, inspired by personal experiences, becomes a coach and mentor, sharing positivity and wisdom with anyone aspiring to live their best life.
  • We’re also making it easier for Snapchatters in crisis to access resources in our app. Our in-app reporting tools allow Snapchatters to alert us when they worry their friends are at risk for self-harm, and we notify that friend of the help available to them. We’re now significantly improving that experience, by immediately showing Snapchatters how they can get connected with emergency services, message a trained counselor through Crisis Text Line, or talk live with someone at the National Suicide Prevention Hotline.

We look forward to building on these efforts and developing more ways to empower friends to help friends.

Snap 團隊

Snap Partner Summit 2020: New Snap Originals

Made-for-mobile shows began with Snap Originals. Today, we’re excited to reveal our new slate of shows made exclusively for Snapchat!

More than half of the U.S. Gen Z population are watching Snap Originals. Part of what makes Snap Originals so unique is not just the way the stories are told, but the types of stories that reflect the wide range of passions, experiences and voices of our community.

And for the first time, Snapchatters can become part of the show!

We’re using our unique augmented reality technologies to deliver immersive shows that are only possible on Snapchat. You can now learn the latest dance moves from some of the world's best dancers in "Move It," which uses Snap's custom motion tracking Lenses to keep up with your every step.

Check out the amazing new Shows that are headed your way:

Unscripted

  • Coach Kev - (Laugh Out Loud) - Inspired by his own experiences, Kevin Hart will be your coach, best friend and mentor all rolled into one, as he shares daily doses of positivity and wisdom for anyone aspiring to live their best life.
  • Fake Up - (Mission Control Media) - The top optical illusion make-up artists battle it out to transform their own faces into works of art you have to see to believe. Experience the artists’ work like never before as you try on and play with custom Lenses that bring the show’s illusions to life.
  • Move It - (Stellar Studios and Little Engine Productions) - Bringing together the biggest dance influencers, chart-topping hits, and Snapchat's AR camera platform, this first-of-its-kind immersive dance show will inspire and teach anyone how to move it!

Docuseries

  • Road Trippin’ - (Bunim/Murray Productions) - In this docuseries executive produced by Anthony Anderson, best friends and star creators Rickey Thompson and Denzel Dion head on a road trip across rural USA to get out of their comfort zone and share some crazy new adventures.
  • First Person - (Hashtag Our Stories) - Stories told with Snapchat Spectacles through the eyes of extraordinary young innovators creating positive change, as they fight to protect our planet.
  • Queen of Stylez - (Glass Entertainment Group) - Capturing the attention of Hollywood's biggest names and locking in the most coveted and demanding clients, no hairstylist slays quite like Tokyo Stylez.
  • Life By The Horns - (21st Street Creative) - Follow Ezekiel Mitchell, a 22-year-old destined to be a cowboy, on his life or death journey to become the best bull rider in the world and the first African-American to win the title in over 35 years.

Scripted

  • Frogtown - (Alcon Television Group) - In this series directed by Catherine Hardwicke (Twilight, Thirteen), a badass skater living in her car lands a second family when she falls in with an all-girl crew at the Frogtown skatepark in East Los Angeles.
  • Action Royale - (Portal A) - In this coming-of-age thriller, a teenager starts an underground esports gambling ring to pay off his father's debts, but he and his gaming phenom best friend soon find themselves in over their heads in a dangerous high-stakes world.
  • Total Badass Wrestling - (Comedy Bang! Bang! Productions) - In this comedy, a naive but charismatic young wrestler becomes an overnight viral sensation, inspiring a washed-up pro wrestler to offer his mentorship and use the hot new kid as his ticket back into the spotlight.

In addition, we’ll be renewing the following Snap Originals: “Dead of Night” by Bazelevs in association with Hooked, “Face Forward” by NBCUniversal featuring an all-new AR Lens experience that puts viewers in the episode for their own celebrity makeover, “Nikita Unfiltered” by ITV America’s Sirens Media, and Complex will again produce the next installment of Snap’s documentary franchise “Vs The World,” which will tell the story of notorious MMA fighter Conor McGregor.

We can’t wait for you to tune in!

Snap 團隊

Snap Partner Summit 2020: Happening Now

When something happens, the first screen Snapchatters turn to is the one in their hand. Over 125 million people watched news stories on Snapchat this year, and more than half of the U.S. Gen Z population is watching news content on Discover.

We have always believed we have a responsibility to our community, and it’s why Snapchat remains a closed platform that works closely with a select set of partners to produce credible information in brand new ways for mobile.

We’re introducing Happening Now: the fastest way for Snapchatters to find out what’s going on in the world, up to the minute, at any time.

We’ve partnered with some of the most trusted news organizations, like The Washington Post, Bloomberg, Reuters, NBC News, ESPN, NowThis, E! News, Daily Mail, BuzzFeed News and more, to turn updates on the biggest stories across politics, entertainment, sports and more into single Snaps - creating a new format designed for the fast and frequent way Snapchatters view breaking news on mobile.

You’ll even be able to get your daily horoscope and a personalized weather update featuring your Bitmoji!

Our editorial team will also be curating a selection of publicly shared Snaps captured by our community to showcase in Happening Now.

Starting today, Happening Now is available to everyone in the US, and we look forward to rolling it out in more markets around the world in the next year.

Snap 團隊

Snap Partner Summit: Snap’s Augmented Reality Platform

Cameras are evolving into fast, smart tools that can retrieve information and display content -- and we believe that through our camera and augmented reality, we’re shaping the future of how we all experience the world around us.

Over 170 million Snapchatters engage with AR daily -- nearly 30 times every day. Snapchatters are engaging with our AR experiences, called Lenses, with top-performing community Lenses reaching billions of views on Snapchat.

Today we announced new camera and augmented reality experiences for developers, creators, and Snapchatters.

Lens Studio and SnapML

The foundation of our camera platform, Lens Studio, is a powerful, free desktop application designed for developers and artists to build and distribute AR on Snapchat. We’re updating Lens Studio with new, advanced features to push the boundaries of AR creation.

Today, we’re introducing SnapML, which lets any developer bring their own machine learning models directly into Lens Studio to power Lenses. Now, anyone can create their own Lenses with neural networks, expanding the possibilities for Lenses that can transform the world. We partnered with Wannaby, Prisma, CV2020, and Official Lens Creators on the first SnapML creations.

Local Lenses

Local Lenses enable a persistent, shared AR world built right on top of your neighborhood. You and your friends can step into augmented reality together to decorate nearby buildings with colorful paint and experience a new dimension of AR.

Scan

“Press and hold” on the camera screen to unlock relevant, helpful Lenses based on what you see in front of you.

Today, we’re announcing new Scan partners:

  • Snapchatters can identify 90% of all known plants and trees thanks to PlantSnap.
  • The Snapchat camera now recognizes almost 400 breeds powered by Dog Scanner. It works on people too, so you can even figure out what type of dog you most resemble!
  • Soon, you can Scan the iconic Louis Vuitton monogram to be transported to a virtual installation displaying their classic trunks and latest collection.
  • Later this year, Nutrition Scanner will give a rating on the quality of ingredients in many packaged foods when you Scan an item’s label thanks to Yuka.

Additionally, we’re introducing Voice Scan, which offers Lens results based on your voice commands. Powered by our partnership with SoundHound, press and hold to tell Snapchat what kind of Lens you want to see.

To create Lenses and experiment with these powerful new tools, visit lensstudio.snapchat.com to download and get started in Lens Studio.

Snap 團隊

Snap Partner Summit: Action Bar, Places, Topics, and Story Replies

Today, we’re introducing a new way to navigate Snapchat, as well as new features for the Snap Map and Stories, giving you more ways to find what you’re looking for and connect with the growing Snapchat community.

Action Bar

We’re making it easier to navigate Snapchat with our new Action Bar, which provides top-level navigation when you open the app. It’ll change contextually based on what you’re doing or watching.

Places

Snap Map is a personal map that shows what your friends are up to, highlights perspectives from the Snapchat community, and is used by 200 million Snapchatters every month.

We’re adding Places to the Snap Map so you can easily find the spots that are popular with our community, no matter where you are. We’re adding millions of listings for businesses around the world.

The Place Profile includes Snaps from the location, the address, hours of operation, and reviews from TripAdvisor and Foursquare. Ordering food through Postmates, DoorDash, and Uber Eats is just a tap away, starting soon in the US. Places are rolling out today on Android and iOS.

We’ve also made it easy for local businesses to re-engage their customers as they reopen by providing free ad credits. (https://forbusiness.snapchat.com/local).

Topics

Today, Snapchatters share more than 3 million Snaps per day to Our Story. This makes Our Story one of the best ways to see what’s happening in the world through the eyes of the Snapchat community.

Now, there’s a new way to share the things you’re passionate about with Topics. Use a Topic sticker or submit your Snap to a Community Topic, like “Life Hacks” or “Oddly Satisfying” and browse Topic Pages to explore Snaps based on what you care about most.

Story Replies

We’ve rolled out Story Replies to make it easy to communicate with the Snap Stars you’re following. We filter out bullying and hate speech to make sure that Snap Stars feel the love from their fans. Snap Stars can turn Story Replies into stickers and add them to their Stories to power things like Q&A Sessions.

Snap 團隊

我們必須團結在一起

編者按:Snap CEO 伊萬·斯皮格 (Evan Spiegel) 在 5 月 31 日(星期天)對所有 Snap 團隊成員發送了以下訊息。在內文中,他譴責了種族歧視,並主張為所有人創造更多機會,活出美國自由、平等和正義的精神價值。

___________

親愛的團隊成員,

雖然蘿拉已在上週告知,我們將在明天早上的 Snap 焦點會議討論關於喬治、阿默和布里歐娜之死,但在我思索美國長期以來的種族暴力和不公正等遺毒時,我感到自己不能再等了。只要我們對邪惡和違法行為保持沉默,就是在支持為非作歹之人。很抱歉我現在才和你們分享我的感受。

我對黑人及有色人種在美國所受到的對待感到心碎及憤怒。

我在年輕的時候就意識到自由、平等和正義的問題。我的父親是克里斯多夫委員會 (Christopher Commission) 的法務長,很巧的是,我們的法務長麥克 (Mike) 也曾任職該委員會。克里斯多夫委員會在羅德尼·金(Rodney King)被毆打之後,在 1991 年成立於洛杉磯,旨在調查洛杉磯警察局的種族歧視及執法過當問題。該委員會發現有許多種族歧視和執法過當的問題,但都未受到領導階層的管束。而 30 年前所提出的建議,至今居然還是適用。

後來,我在南非有一個半工半讀的機會,在那裡,我有幸見到我的英雄之一,大主教戴斯蒙·屠圖。我當時見證了種族隔離的破壞性和種族歧視的遺毒,以及他們對進步與和諧的不懈努力。在史丹佛大學四年級時,我住在烏加馬 (Ujamaa),那是提供給黑人社區(社區中大多數居民是黑人)的學校宿舍。即使在史丹佛大學這樣人文薈萃的地方,我們還是隨時可以見到存在於日常社會中的種族歧視和不公。

我之所以談到這一話題,不是要說我對在美國黑人社區生活有切身的了解,而是要說明將近 30 年以來,我個人目睹或參與了美國和全世界對正義的熱情、持續、有理由以及強力的訴求。而 30 年後,即使眾人同聲說要改變,但其實進展有限。美國的經濟不平等呈現隱性狀態已有將近一世紀的時間,有色人種無法安心地去商店購物或外出慢跑,他們擔心會被謀殺,而兇手卻會逍遙法外。簡單地說,美國實驗歷史正在崩壞中。

我分享這個想法是因為我了解,金恩博士曾說「暴動,是不被傾聽者的語言」。而且那些幾世紀以來、美國長久以來的承諾,針對所有人的自由、平等和正義主張和平改變的進步,是少之又少。我了解為何那些參與暴動的人會感到無人傾聽自己的心聲。

在創立 Snapchat 後,我受邀的第一場演講是 2013 年的史丹佛女性商業會議。當時我宣稱:「我是個年輕、受過教育的白人男性。我非常非常幸運,因為人生不是公平的。」我當時覺得,承認我在社會中擁有的特權和社會中的不公正現象是很重要的,特別是對女性商業領導者來說,因為她們每天都在面對不公正的對待。承認我的特權對我來說是很重要的第一步,因為那幫助我傾聽。身為富有的白人男性,這個角色與有過不公正體驗的美國同胞不一樣。了解他們的困境,讓我在面對這個問題時成為更佳的支持者。

我們國家建國的基本理念是,你的出身不應決定你未來的人生道路。我們的建國者認為,上帝只選出一位國王是荒謬的。上帝選擇了我們所有人,而且祂平等地愛我們所有人。他們想要建立一個能夠反映上帝之愛的社會,而且上帝存在於我們所有人之中。上帝認為每個人都應當得到平等的愛。

當然,這些開國元勛擁護所有人皆有自由、平等、正義的價值,也大多都擁有奴隸。他們「國家由人民所建,為人民所建」的偉大願景卻是建立在偏見、不公正和種族歧視的基礎上的。不消除這個腐敗的根基,不正視它在為眾人建立平等機會方面的持續失敗,我們就無法了解自己對人類進步真正能做出怎樣的貢獻。如此一來,我們便一直無法實現所有人都享有自由、平等和正義的無畏願景。

我常常受到朋友、團隊成員、新聞記者和合作夥伴的詢問,我們要怎麼做才能有所作為。我自認並非專家,且以 29 歲的年紀來說,關於這個世界的運作方式,我還有很多要學習的地方。以下我將針對我們希望美國做出什麼樣的改變,分享一些我自己的觀點。如果我們無法同時為所有人 (無論他們的背景為何) 創造機會,我們便無法終結根本的種族歧視。

首先,就我的觀點來看,現今的美國被由雷根總統所提出「遠大理想」所定義,並且認為商業應該是推動進步的引擎,政府盡可能不要插手。的確,減稅和放鬆管制幫助了美國經濟的成長,而且聯邦政府費用的主要支出已從未來努力事項(例如研發項目),改為有權擁有的東西(例如社會保障)。當然,政府的研發項目是長期投資,但在短期內仍可帶來顯著回報:它可以幫助建立智慧手機所需元件的開發基礎,協助像我們公司一樣的企業邁向成長和成功。下面列出概略 (不完全) 的聯邦預算試算。儘管每個項目的數值可能有所爭議,但從這個概略的計算仍可看出一種以未來為代價、而將重心放在過去和現在的顯著趨勢。

很明顯的,我們的國家是以商業為優先。Snap 從這些政策中得到很大的利益,但我現在覺得,該是時候把美國人民放在優先地位了。

我相信第一步也是最重要的一步是重申我們建國基礎的價值承諾:自由、平等、正義、生命、許可和幸福的追求。我們必須團結在一起,以建立對成功未來的共享願景,定義要呈現怎麼樣的美國面貌給下下一代。這個過程與所有美國人都相關,是「由所有人民所決定,且是為了所有人民的福址」。如果我們可以定義我們想要成為怎麼樣的國家,就可以開始採取行動,並將我們的價值套用於重要的決定,讓我們的共享願景可以實現。

我們還必須為是否成功地實現價值尋找新的度量,摒棄 GDP 或股市價格等荒唐的短期指標。當你的醫療保健服務成本增加,無論你取得多少價值,GDP 會增加。如果颶風來襲且摧毀了無數的房屋,而我們必須重建家園,GDP 會增加。GDP 是一種毫無意義的衡量指標,因為它無法真實反映什麼東西對人類幸福有幫助。追求幸福的重要性必須大於追求財富。

我們應該建立一個多樣化、不偏頗的委員會,主題著重在:真相、和諧和補償。我們必須開始進行下列程序:確認美國黑人社區的聲音能被國家聽到,調查執法系統中的歧視和不公、加強美國司法部民權司的權力,並對委員會所建議的和諧和補償採取行動。在全世界發生一些殘暴行為後,那些有勇氣去從事相似程序的人,值得我們學習。我們應該建立一個程序,來反映美國價值,幫助我們的國家做出必要的改變和修復。

我們必須藉由投資教育、醫療保健服務和房屋住宅來重新啟動美國的「機會引擎」,讓所有人能夠擁有及負擔自由、公平的社會。

我認為美國的創業精神自 1980 年代以來大幅下滑的原因之一是,缺乏足夠的社會安全網。創業精神取決於人們是否敢冒險去開創事業,如果沒有像我以前曾擁有的安全網,那要人們創業幾乎是不可能的事。現今想創業的人因為學生貸款而裹足不前,而增長停滯的薪資和愈來愈高的生活費使得存到第一桶金來創業變得很困難。

投資我們國家的未來以助益我們的下下一代,將是筆很大的花費。我們需要設立更積極有效的稅收系統、大幅提高遺產稅,且公司企業將繳納更高的所得稅率。在投資未來的同時,我們還必須減少聯邦赤字,這樣我們才可以應付在快速變遷的世界中,應付未來可能發生的任何外部意外事件。簡而言之,和我一樣的企業家將要繳納很高的所得稅額,但我認為對建立一個對所有人都有利的社會來說,那是值得的。

就短期而言,這些改變對商業來說可能有負面影響,但這是因為我們長期投資在國家的人才上,我相信最後我們會嚐到長期投資的美好果實。

這個改變為何還沒發生?我會說這是因為在我們政府單位中佔大多數的嬰兒潮人士,對幫他們的孩子建立一個更好的未來感到興趣缺缺。幾十年以來,我們的政府策略是實施舉債籌資的減稅和應享權益支出,以討好他們最重要的選民:嬰兒潮世代出生的人。的確,嬰兒潮世代出生的人在美國家庭財富總額中佔了將近 60%。相比之下,億萬富豪們佔的比例只有約 3%。舉例來說,利用社會保險政策,我們不需要進行任何經濟狀況調查,就可以資助能為美國歷史上最富有的一個世代帶來大量利益的項目。

某些研究顯示,較年長的一代若不見容於年輕的一代,則他們較不願意對未來進行投資。在美國,嬰兒潮世代出生的人大約有 70% 是白人,而 Z 世代約有 50% 是白人。美國的人口族群變更是必然的現象。因此,問題在於我們是否能夠團結在一起,建立一個更好的國家,以反映我們的建國價值、修復過去的創傷、努力消除種族歧視和不公正,以及為所有人創造機會,無論他們是誰、在哪裡出生。

資料來源:https://money.cnn.com/interactive/economy/diversity-millennials-boomers/ 

對 Snapchat 來說,我們不會為發表煽動的種族暴力思想的美國帳戶進行宣傳,無論他們是在線上或離線平台發表。我們的「發現」內容平台是一個聯合創作平台,我們可以決定所要宣傳的內容。我們已談過時間問題,而我想再次強調努力去做以取得正面影響。關於 Snapchat 上宣傳內容的問題,我們會說到做到。我們可能會在 Snapchat 上保留爭議人士的帳戶,只要他們在 Snapchat 上發表的內容有遵照社群規範,但我們不會幫他們的帳戶或內容做宣傳。

轉而從愛出發,永遠不嫌晚。那是我最誠摯而深切的期盼,希望我們偉大國家的領導階層能夠看重我們的建國價值,我們存在的理由:所有人的自由、平等和正義。

在那天來臨之前,我們將用行動證明,關於種族歧視、暴力和不公正,沒有灰色地帶。我們的平台不會宣傳、支持與種族歧視、暴力和不公正相關的內容和人士。

這不表示我們會刪除人們不贊同的內容,或是對某些人來說感到敏感的帳戶。關於我們國家及這世界的未來,還有許多需要爭論。但在我們的國家中,關於人類生命的價值,對於自由、平等和正義的努力的重要性,是不需要爭論的。我們與支持和平、愛和正義的人站在同一陣線,我們將在我們的平台上散佈良善,而非邪惡。

我知道很多人會覺得,只因為我們社會中「某些人」有種族歧視,或有「一些不公正」的情況發生,並不代表「所有人都是壞人」。我的觀點是,人類是密切地連結在一起的,當其中有人受苦時,我們會跟著一起受苦。其中有人感到飢餓時,我們也會飢餓。其中有人窮困時,我們也是窮困的。當我們其中任何人因為眾人沉默而作出不公正行為時,我們在努力建立理想的國家上便是失敗的。

你們之中有人詢問 Snap 是否會對支援平等和正義的組織進行捐助。答案是肯定的。但根據我個人的經驗,慈善行為無法對這個重大的不公正現象有太多的助益。公司一直以來都非常看重且支持為無法享受適當權益的人士創造機會,並捐助一些正義聯盟組織,之後也會持續這麼做。上述人士和組織需要我們的社會進行更積極的整頓改革。私人的慈善行為可以修補一些破洞或加速程序,但光靠此舉,我們無法橫越由不公正造成的又寬又深的鴻溝。我們必須團結起來成為意見一致的國家,一起橫越那道鴻溝。我們必須團結起來,為所有人的自由、平等和正義而努力。

前方有許多挑戰正等著我們。要對抗美國長久以來的暴力和不公正遺毒 ─ 喬治、阿默和布里歐娜是最近的受害者,之前還有許多不知其名的人士 ─ 我們必須採納深層的變革。不僅我們的國家需要改革,我們的心也需要變革。我們必須懷著和平之心,與全人類共享愛的擁抱。

願和平與你同在

伊萬

對達米恩·赫斯特繪畫的全新詮釋

今天,我們推出了一種與知名藝術家達米恩·赫斯特 (Damien Hirst) 攜手打造的全新擴增實境體驗。這款全球用戶都能使用的 Snapchat 特效鏡頭靈感源自他的《旋轉畫》,可讓每個人在家裡創作自己的旋轉畫。在虛擬畫布旋轉時,揮毫潑墨,創作無數可能的傑作。

1992 年,赫斯特首次在其位於倫敦布里克斯頓的工作室嘗試旋轉彩繪藝術,並於 1994 年移居柏林時開始創作他的《旋轉畫》系列。赫斯特在其用機器創作的旋轉畫首展期間,邀請參觀者在旋轉機器上創作他們自己的畫作,讓大家親自體驗藝術創作的樂趣。現在,我們全球的用戶可透過 Snapchat 相機的特效鏡頭,盡情在這幅名作上揮灑創意。

同時,我們也和健康夥伴 (Partners in Health) 合作推出該功能,以行動支持他們為對抗 2019 年冠狀病毒 (COVID-19) 疫情所做的努力。他們是一個社會正義組織,在此次疫情期間支援弱勢團體,並為全球幾百萬的患者提供救治。

「與 Snapchat 合作推出這款優秀的旋轉藝術特效鏡頭,讓無數人能夠直接在他們的手機上創作自己的旋轉畫,這簡直不可思議。我很開心,這次合作還幫助了健康夥伴,他們是一個具有前瞻性思維的傑出組織,助力全球開發中國家的人們應對 COVID-19 造成的災難性影響。 」── 達米恩·赫斯特

完成你的 Snap 之後,別忘了分享到「我們的故事」,在收錄大家作品的虛擬畫廊中展示你的創作。讓我們一起將 Snapchat 變成一個更多彩多姿的地方!

Contributing to COVID-19 Relief

As the global COVID-19 pandemic continues, Snapchat’s technology makes it possible to stay in touch with friends, bring awareness to safety protocol as public health guidance evolves, and stay informed by trusted media publishers.

From Snapchat Calling to Snap Camera, friends have kept close through voice and video. Snapchat’s calling feature, often used with AR experiences, grew by more than 50% during late March compared to late February.1

With a new suite of creative tools, Snapchatters have quickly shared expert-approved best practices with their friends with their Snaps. We’ve launched three COVID-19 Lenses, including a worldwide Lens with tips for staying safe with information sourced from the World Health Organization. These Lenses have reached almost 130 million Snapchatters globally.2

And today, to further support the global COVID-19 relief efforts, we're launching a new augmented reality donation experience, using Snapchat Lenses to bring awareness to the COVID-19 Solidarity Response Fund for the World Health Organization.

Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization’s immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to do the same by sending Snaps of the experience.

Additionally, media publishers covering COVID-19 on our Discover platform will give Snapchatters the option to swipe up to donate directly from their content. To date, over 445 Discover Stories or Shows have been produced on COVID-19, and over 68 million Snapchatters worldwide have viewed COVID-19-related content on Snapchat. Over 40% of Gen Z in the US have tuned into this content to stay informed.3

With COVID-19 continuing to affect people around the world, Snapchatters are staying closely connected to their friends, can easily find timely and accurate stories on how to stay safe, and can donate and bring awareness to relief efforts that can make an impact.

1Snap Inc. internal data February 22 - March 6, 2020 vs. March 16 - March 29, 2020.

2Snap Inc. internal data March 2020.

3Snap Inc. internal data March 1 - 29, 2020. Gen Z is comprised of Snapchatters aged 13-24. Age and location data subject to limitations. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details.