Introducing Lens Explorer

Starting today, there’s an easier way to discover and unlock thousands of Lenses built by Snapchatters around the world!

To begin browsing in Lens Explorer, just tap the new icon that appears when the Lens carousel is active. Tap a Lens tile to unlock a Lens and be taken directly to the Snap camera, or browse Lenses in featured Stories. Unlock a Lens by swiping up on Snaps in these Stories.

Since we launched Lens Studio in late 2017, creators have submitted over 100,000 unique Lenses, which have been viewed by Snapchatters over 2.5 billion times. Now, with the introduction of Lens Explorer, community Lenses will be discoverable alongside the Lens carousel, making them easier to find and play with.

Lens Explorer will be available on iOS at launch.

Want to create your own Lens? Visit Lens Studio!

Team Snap

Introducing Snap Kit

Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favourite apps, without compromising your private account data.

Creative Kit helps developers integrate their own stickers, Filters, links, and other highlights – like high scores and workout stats – right into the Snapchat camera, so you can add your own touch and share it with friends.

Login Kit lets you unlock new features on Snapchat and other apps – or use your Snapchat account as a quick, secondary way to log in.

Bitmoji Kit lets your conversations come alive with Bitmoji stickers when messaging on other apps.

Story Kit lets developers filter and embed publicly shared Snapchat Stories into their own apps and services.

If you’re a developer and interested in trying Snap Kit, you can learn more about it here.

We can’t wait to see what you and your community will create with Snap Kit!

Team Snap


Today, we’re introducing Yellow, a launchpad for creative minds and entrepreneurs who are looking to build the next generation of great media companies.

In an ecosystem that's rapidly evolving, we're excited about the future of storytelling and the creators who will push the artistic boundaries of what's possible with mobile content.

With Yellow, we will help you shorten the time it takes to turn your brilliant idea into reality. We’ll choose a small group of individuals and teams from around the world to join our inaugural 3-month programme. They’ll receive the tools needed to grow a business from the ground up, including funding, mentorship, introductions to industry veterans, a workspace right here in Venice, California, and the opportunity for distribution on our platform.

Whether your thing is augmented reality, interactive storytelling, new kinds of narratives, or something we haven’t even thought of yet, we can’t wait to hear from you. Learn more and apply at

Team Snap

Privacy by design

Protecting privacy is a very important part of accomplishing our mission: empowering people to express themselves, live in the moment, learn about the world and have fun together. For us, that’s about the freedom to be you – regardless of who you are, who you’ve been or who you’re going to be.

Which is why we've introduced the idea of ephemeral media with Snapchat – to set the assumption, just as in real life, that you’re not always on the record. This enables privacy and freedom of expression. When you meet someone new, you shouldn’t have to worry about them sifting through and analysing a personal record of the past 5 years of your life.

Privacy and your right to choose what information you share is at the heart of everything we do. And that’s why it came naturally for Snap to embrace the principles of the General Data Protection Regulation (GDPR): data minimisation, short retention periods, anonymisation and security.

For example, before we even begin building a new Snapchat feature, a dedicated team of privacy lawyers and engineers works closely with our designers to outline the following:

  • How long we retain data
  • How Snapchatters can view, access and exercise rights to their data
  • How to minimise the data collected
  • How to ensure the data collected isn’t used for anything other than what it’s intended for

When we do collect information, we try to be thoughtful about the kind of data we use. For example, we don’t collect information about your ethnicity, sexuality or political allegiance, and we don’t share personally identifiable information about you with advertisers or third parties.

Some of the information we will collect includes things like where you open Snapchat and what you watch in Discover. This helps us provide you with location-specific experiences and assign you “Lifestyle Categories” or “Content Interest Tags”. These interest categories help us and our advertisers provide content that’s personalised to you.

Most importantly, we want you to have control over the information you provide to us. You have full control over interest categories you’ve been placed in – all of which you can choose to opt out of. If you don’t want us to use your location data, you can turn off your location permissions. Lastly, you’re free to opt out of all ads targeting based on first and third-party audience data and activity outside of our services. You can find all of these permissions in Snapchat settings.

When it comes to fully understanding how your data is being used, we know that one blog post is never going to cover it. So we recently updated our Privacy Centre to give you a comprehensive explanation, in language that we hope is simple and easy to understand. If you have any other questions, don’t hesitate to contact us here.

Happy Snapping!

Team Snap

New Spectacles. Made for summer.

We've made your favourite hands-free camera even better!

Spectacles are now more comfortable to wear with a smaller profile and they're water resistant – so you can bring them to the beach or to your next pool party! Tap the button to record video with new and improved audio, and now, you can press and hold to take a photo! Snaps you capture will transfer to Snapchat up to 4 times faster and always in HD.

We want Spectacles to be the simplest and easiest way to make memories from your point of view and we appreciate all of your thoughtful feedback – many of these improvements were inspired by you!

We hope you love the new Spectacles!

Team Snap

Introducing Snappables

Today, we’re introducing Snappables – new Lenses for playing augmented reality games with your friends! You can control Snappables using touch, motion and even facial expressions.

Snappables live right where Lenses do. Just choose one and get your game face on! Then, invite your friends to play along too. Some Snappables let you challenge friends to beat your high score, while others can invite them to multiplayer games!

Fight aliens, start a rock band, play basketball and more – together with your friends, no matter where you are. New Snappables will be released every week!

Happy Snapping!

Team Snap

Introducing Group Video Chat

We designed Chat to feel less like texting and more like hanging out. That’s why when a friend opens Chat, their Bitmoji pops up to say “I’m here!” – and why your Chat conversations aren’t saved forever, by default.

Today, we’re making Chat even more fun. Now you can video chat with up to 16 of your friends at one time. Just tap the video camera icon in a Group Chat to get your friends together! Friends in the Group Chat will receive a notification inviting them to join.

How you express yourself is up to you. You can use Lenses, join in by chatting, or simply send messages that others can read while they talk. Every conversation is unique!

Group Video Chat will begin rolling out to Snapchatters globally this week.

Happy Chatting!

Team Snap

Introducing Explore on Snap Map

Every day, millions of people use Snap Map to catch up with their friends and see amazing Stories from around the world.

Today we’re introducing Explore – your tour guide to what’s happening on your Snap Map! Just tap ‘New Updates’ to get started.

Explore updates automatically appear when friends take a road trip, fly somewhere new and more – like if they visit a landmark or attend a big festival. With one tap, you can start a new conversation. You’ll also get updates for other moments you might want to see like breaking news, events, and trends.

Explore only includes updates from friends who are sharing their location with you on Snap Map. Sharing your location on Snap Map is opt-in – so if you’ve never visited Snap Map before or are in Ghost Mode today, your friends won’t be able to see your location.

Explore will be rolling out to Snapchatters globally over the next few weeks.

Happy exploring!

Team Snap

Introducing Bitmoji Deluxe

Today we’re announcing Bitmoji Deluxe – a new style that includes hundreds of new ways to customise your Bitmoji.

You’ll find additional skin tones, hairstyles, hair colours, facial features, accessories and more! To make selecting your physical attributes easier – like picking the eyebrows and nose that look most like yours – we’ll now preview all of these options directly on your Bitmoji. We’ve also made it easy to snap a quick selfie to inspire your Bitmoji creation.

We love hearing your feedback and we’ve tried to create a new Bitmoji style that will help our community create bitmojis that feel even more personal! In the future, we’ll continue updating Bitmoji Deluxe in an effort to help make every Bitmoji feel even more unique.

To update your Bitmoji, go to Settings in the Bitmoji app and then choose “Change Avatar Style” to get started. Don’t worry, though – if you love your Bitmoji’s current style, Bitmoji “Classic” and Bitstrips styles will still be available!


Team Snap