Today we’re unveiling Lens Studio – a new way for anyone to create Lenses for the Snapchat community!
Lens Studio is a free desktop app for Mac and Windows with user-friendly guides and tools that students, creatives and developers can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or you’re a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!
Once your Lens is complete, you’ll be given a special Snapcode that you can share anywhere and that anyone can scan to unlock your Lens!
With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since we first invited the community to create their own 3 years ago – and we can’t wait to see what you build with Lens Studio!
Introducing the new Snapchat
Today we’re announcing a new and improved Snapchat – organised around your relationships and personalised just for you!
Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (such as fake news) and made us feel like we have to perform for our friends rather than just express ourselves.
The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators and the community are on the right.
We’ve also invented something new to make Snapchat feel even more personal: the dynamic Friends page. The new Friends page to the left of the camera displays your friends based on the way you communicate with them.
You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person – now your friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your friends, but the results are worth it!
The new Discover page to the right of the camera includes Stories from publishers, creators and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalised for you. While the Stories on Discover are personalised algorithmically, our editors review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalisation provides the best content experience on mobile.
And, as always, Snapchat opens to the camera, making it the fastest way to share a moment with friends.
Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content, while addressing many of the problems that plague the Internet today.
We hope you enjoy these changes as much as we do – it’s a whole new Snapchat!
Love, Team Snap
Introducing Context Cards
Today we’re announcing a new way to learn more about what you see on Snapchat.
Inspired by something in a Snap? Just swipe up for Context Cards!
Context Cards display information about the Snap you’re viewing, powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin and goop.
Context Cards also provide a way to carry out simple actions such as calling a ride with Uber or Lyft and booking a table through OpenTable, Resy or Bookatable. We’ve also integrated Stories into Context Cards, making it easy to see more Snaps from the places that interest you.
With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye.
The billions of Snaps created every day on Snapchat power products such as Stories, Search, Snap Map and now Context Cards. As we learn more about how to improve Context Cards, we’ll be adding more partners and additional information. Stay tuned!
Introducing Campus Publisher Stories!
It’s been nearly 3 years since we launched Publisher Stories on Snapchat as a new way for our community to enjoy high-quality content from some of the most creative media companies in the world.
Today, we are expanding Publisher Stories to include university newspapers. University newspapers play a critical role in informing and entertaining their campus communities, and they are often where the many leading journalists and editors that we work with got their start.
We are partnering with dozens of colleges and universities, whose editorial teams will begin producing weekly Publisher Stories and distributing them on Snapchat. These Stories will feature Snap Ads to help each university monetise and grow its newspaper through a revenue-sharing agreement.
We are honoured to partner with talented students across the country to empower the next generation of journalists and we can't wait to see what they create!
Design a Custom Geofilter from your phone!
Every day, Snapchatters submit tens of thousands of Geofilter designs for their engagements and weddings, parties, holidays, graduations and so much more.
Starting today, we’re making it easier to design a custom Snapchat Filter! Snapchatters can now create Filters right in the Snapchat app and customise them with many of the same creative tools available to decorate Snaps!
To get started, simply tap “On-Demand Geofilters” in Settings to check out our all-new mobile creative studio. From there, you can pick a theme for your Filter and add personal flair with text, Bitmojis and stickers.
Once your masterpiece is complete, choose where you’d like your Filter to appear and when. Your Geofilter can cover an event or entire street, for an hour or up to 90 days. Pricing starts at $5.99. You’ll hear from Snapchat when your Geofilter is approved to confirm payment and details.
We've built a whole new way to explore the world! See what's happening, find your friends and get inspired to go on an adventure!
It's easy to get started – just pinch to zoom out and view the Map! You decide if you want to share your location with friends or simply keep it to yourself with Ghost Mode.
If your friends are sharing their location with you, their Actionmoji will appear on the Map. Actionmojis only update when you open Snapchat.
We hope you enjoy the new Map as much as we do!
A whole new Story
Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It's perfect for a trip, a birthday party or a new baby story just for the family.
You decide who can add to the Story and who can view it – you can also choose to Geofence the Story to a location.
It’s really easy to create a new Story. Simply tap the “Create Story” icon located in the top-right corner of the Stories page.
Stories disappear if no-one contributes to them for 24 hours.
We hope you enjoy creating custom Stories!
Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganising the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool) and adding a new setting to the timer: infinity!
We’ve all felt the frustration of not being able to fully enjoy a Snap – even after replaying it – and we wanted to give you the option of allowing the recipient to enjoy your Snap as long as they’d like. After your friend finishes viewing the Snap and taps to close it, it will delete as usual.
There’s also a new Loop tool for videos, so you can decide if your Snap plays once or loops until your friend is ready to tap to the next Snap.
These changes allow us to continue evolving the Snapchat service and provide a foundation for introducing even more creative tools for making fun Snaps! We hope you enjoy it!
Introducing New World Lenses
We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends – and begun to explore how Lenses can change the world around us.
Today, we’re adding new ways to use Lenses.
While Snapping with the rear-facing camera, simply tap the Camera screen to find new Lenses that can paint the world around you with new 3D experiences!
A Story for everything
Since we launched Stories in October 2013, Stories have evolved from singular, personal perspectives to include collective narratives created by our entire community with Snaps submitted to Our Story and curated by our team.
Our Stories have provided behind the scenes Snaps from interesting events all around the world – from the field of the Super Bowl to the summit of Mount Everest! Over time, the number of Snaps that were created by our community and added to Our Story simply overwhelmed our curation team – and inspired us to create something new.
We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story, and to create new Stories using advanced machine learning. The results have been amazing: you can search over 1 million unique Stories on Snapchat!
In addition to our professionally curated Stories, you can watch a local basketball game, check out the scene at your favourite bar, view your favourite Fashion Week shows, get inspired by a faraway place, or simply tap through a Story full of puppies – there’s a Story for everything!
The best part of Stories is seeing the world through the eyes of our community. It’s easy to add your point of view – simply take a Snap and add it to Our Story! You might see it included in relevant Stories depending on what you’re Snapping.
We’re rolling out Stories in Search starting today in selected cities and we hope you enjoy it as much as we do!