Snap Partner Summit | Introducing Snap Games

8 years ago, we created Snapchat to make talking with your friends faster and more fun.

But friendship is more than just the things you talk about. Friendship is also about the experiences you have together. So we’ve been working hard to build an entirely new experience for friends to play together.

Introducing Snap Games: mobile games, made for friends!

You can launch Snap Games right from the Chat bar, allowing you and your friends to instantly play together – no installation required. You can see which friends you’re playing with, send them a Chat, or even talk live with Voice Chat. It feels like you’re sitting shoulder to shoulder, playing on the same screen.

Snap Games is launching with 6 titles:

  • In Bitmoji Party, you can play as yourself in a series of quick, wacky mini-games.
  • In Tiny Royale from Zynga, you and your friends shoot to the top in bite-sized Battle Royale action.
  • In Snake Squad from Game Closure, you and your crew work together to be the last ones standing!
  • In C.A.T.S. Drift Race from ZeptoLab, you’ll drift around the track and speed past friends for the win!
  • In Zombie Rescue Squad from PikPok, your crew will rescue survivors in a zombie-infested city.
  • In Alphabear Hustle from Spry Fox, you’ll collaborate to make words (fast!) to build your village.

Here’s a bit more about Bitmoji Party:

Snap Games begin rolling out to the world today!

Happy Snapping!

Team Snap

Snap Partner Summit | New Snap Originals

Today we’re excited to announce our new schedule of Snap Originals programming!

These shows include docu-series, scripted programmes, comedies and teen dramas – but they all have one thing in common. It’s not just the shows that are original; it’s the way the stories are told.

They’re personal, intimate and made for the way you use your phone today.

  • In Two Sides from New Form, a young couple navigates a breakup – told from both characters’ points of view at the same time.
  • Can’t Talk Now from New Form is a teen soap that takes place inside the phones of a few high school BFFs.
  • In Sneakerheads from Indigo, we’ll follow the misadventures of 3 students as they navigate the crazy, shady and mercurial world of Los Angeles sneaker culture.
  • In Commanders from Dakota Pictures, 2 high school outcasts discover a retro computer with a mysterious code that can alter real life.
  • Denton’s Death Date from Insurrection Media centres on Denton Little: a high school student whose death date is only a week away.
  • While Black from Indigo is a docu-series that explores racially charged social issues through disarmingly candid conversations led by author, film-maker, recording artist and educator MK Asante.
  • BuzzFeed’s upcoming daily afternoon show will bring viewers the latest celebrity, entertainment and sheer OMG moments blowing up the Internet.
  • In Dead of Night from Bazelevs, a teenage girl must escape a quarantined city full of zombies armed with only her phone.
  • Compton Dreams from October Films is a docu-series following the highs and lows of 3 up-and-coming artists from Compton.
  • In Stranded with Sam and Colby from Bunim/Murray, 2 paranormal investigators go off-grid into a cursed Pennsylvania town.

We’re so grateful to our partners for joining us to shape the future of mobile storytelling. And we’re happy to report that the new format we’re building together is working!

Over the last year alone, the time Snapchatters spent watching shows has nearly tripled1. Endless Summer was a hit, reaching over 28 million unique viewers during its first season2. And with The Dead Girls Detective Agency, over 40% of viewers that completed the first episode went on to watch the entire first season3. Both of these Snap Originals, and also Deep Creek, have been renewed and will be back this summer!

With Snap Originals, we’re creating amazing shows that can be experienced almost anywhere. We can’t wait to launch these new series and more in the coming months! Learn more about the upcoming Snap Originals here.

Enjoy the shows!

Team Snap

1Snap Inc. internal data Q4 2017 average vs. Q4 2018 average

2Snap Inc. internal data 01/10/18-22/03/19

3Snap Inc. internal data Q4 2018

Snap Partner Summit | The future of Lenses

Almost 4 years ago, we introduced Lenses: a whole new way to see your selfie!

The first Lenses we made were for self expression. Next came World Lenses: 3D stickers, Bitmoji and dancing hot dogs overlaid on the world around you. Most recently, we launched Snappables – games you can play with your face!

In just over a year, more than 400,000 Lenses have been created by our community, and people have played with those Lenses over 15 billion times!1 We’re introducing Creator Profiles to help Lens Creators showcase their work and learn more about their audience.

We call them Lenses because they don’t just filter your world. They allow you to immerse yourself in something new. We believe that, someday in the future, these kinds of experiences will be layered on the world around you with new ways to talk, create, learn and play.

Today, we’re making it easier to find the right Lenses at the right time.

Just press and hold on your Camera screen to Scan the world around you.

Scan a maths problem to get the answer, or a product to see results on Amazon. Scan your dog to give her goofy glasses, or a song to see the artist. Scan the sky to see whales swim over the horizon, or scan your hand to watch butterflies emerge as you open your palm.

Today’s Lens Studio update now includes even more templates for augmented reality creators – including Landmarkers, which empower creators to build Lenses that can transform the world's most iconic landmarks in real-time. There are also new templates for hand-tracking, body-tracking and more, which you can use to create Lenses that could appear when Snapchatters use Scan!

Happy Snapping!

Team Snap

1Snap Inc. internal data Dec 2017-March 2019

Snap Partner Summit | Plug into Snap Kit

To date, more than 200 apps have integrated with Snap Kit, powering all sorts of unique experiences that bring some of Snapchat’s most popular features to partner applications, and allowing Snapchatters to create Snaps using creative tools built by our partners.

Today we’re excited to announce new Snap Kit experiences:

Introducing App Stories

App Stories allow Snapchatters to share content right from the Snapchat camera to a Story inside another app.

  • Share a Snap of your hidden talent to a Story on your Tinder profile.
  • Share a Snap of your day to a Story on Houseparty.
  • Share a Snap of your latest trip on AdventureAide to inspire customers to join you next time.

Creative Kit

Conversation is so often about the content and causes you care about. We’re excited to announce that, soon, you’ll be able to share custom stickers from your favourite services right on a Snap.

  • Use Netflix to share the show you’re watching.
  • Use Breaker or Anchor to share the podcast you’re listening to.
  • Use Anghami (in the Middle East) or JioSavvn (in India) to share a song you love.
  • Use GoFundMe to share a meaningful cause.
  • Use VSCO to share a beautiful photo with your friends on Snapchat.

With many of these integrations, friends can simply swipe up to watch, listen or donate on their own!

Bitmoji Kit

Bitmoji Kit helps our community bring their Bitmoji with them to even more places.

  • Use Bitmoji to add context to your payments on Venmo.
  • Watch your Bitmoji react, right on your wrist, as you move with Fitbit. Now that’s self-motivation!

Introducing Ad Kit

Ad Kit allows developers to access our new Snap Audience Network and bring our popular mobile ad format, Snap Ads, to their apps. This will help our partners grow, and offer advertisers new ways to reach the Snapchat community.

We’re accepting applications for Ad Kit and App Stories (part of Story Kit) at SnapKit.com from today.

Happy Snapping!

Team Snap

Celebrating friendship

Today we’re excited to introduce a new way to celebrate your friendships on Snapchat. Just tap on a friend’s Bitmoji to find your Friendship Profile.

In each Friendship Profile, you’ll find the images, videos, messages, links and more that you and your friends have saved in Chat, all in one place. Friendship Profiles make it easy to find your favourite memories and the important information you’ve saved over time. It’s the fastest way to find the highlights of your friendship.

Friendship Profiles celebrate your relationships in a private way – each friendship will only be visible to you and the person (or Group!) that you are friends with on Snapchat.

Friendship Profiles will be rolling out slowly to Snapchatters globally over the coming weeks.

Happy Snapping!

Team Snap

Introducing Snap Camera

Today we are excited to introduce Snap Camera: a free application designed for desktop that invites anyone to experience the fun of Lenses while using their computer.

With Snap Camera for desktop, choose from thousands of Lenses, including classics made by Snapchat as well as new designs created daily by the Lens creator community through Lens Studio. This means more streaming and sharing with Lenses – now on more devices!

To get started, download the Snap Camera app on your desktop device. Snap Camera syncs with the camera connected to your computer and works with some of your favourite video-sharing platforms and apps. This means wearing Lenses while recording your next Youtube video, or even while streaming with apps like Skype, Google Hangouts and OBS. We’ve also developed a custom Snap Camera integration just for streaming on Twitch.

Happy Snapping!

Team Snap

Bullying Prevention Month on Snapchat

We’ve designed Snapchat to be a place where people feel comfortable expressing themselves with their close friends and family. That’s why we’ve never had public likes or comments, because they can create pressure to feel pretty or perfect when you’re just trying to communicate with friends. We’ve also made it easy to choose who you want to talk to on Snapchat so that you won’t be bothered by unwelcome noise.

We know that despite all of that, bullies sometimes find a way to bother us, so we wanted to send the message loud and clear: bullies have no place on Snapchat. We are proud to partner with the Ad Council to support Bullying Prevention Month. We’ve created Filters, Stickers and Snap Ads to raise awareness about bullying, whether on or offline.

If you ever receive a Snap that you believe is bullying or offensive, you can easily report it to us right in the app. Just press and hold on the Snap, then tap the 🏳️ button. Let us know what’s going on – we’ll always do our best to help! You can learn more at our Safety Centre.

Happy Snapping!

Team Snap

Introducing Snap Originals

Today, we’re excited to debut Snap Originals – exclusive shows created by some of the world’s greatest storytellers, with new episodes released every day!

Our first slate of Snap Originals includes Co-Ed, a new comedy from the Duplass Brothers; Class of Lies, a mystery thriller from one of the minds behind Riverdale; and Endless Summer, a docu-series following rising stars in Laguna Beach – from Bunim/Murray, the creators of Keeping Up with the Kardashians.

Snap Originals will also feature new show portals, letting you swipe up and step inside a scene from a show to experience it for yourself. Snap Originals will also have Lenses, Filters and other fun ways for you to share the experience with your friends.

Snap Originals are available to watch now – just go to the Discover page, or search for a show on Snapchat

Team Snap

Register to vote on Snapchat!

Voting is one of the most important forms of self-expression we have in America. So today, on National Voter Registration Day, we’re offering a new way for our community to register to vote quickly and easily – right in Snapchat with TurboVote!

If you’re 18 years old or over and in the US, you’ll find a link to register on your User Profile page starting today. You’ll also see a video message from Team Snapchat, and fun new creative tools like nationwide Filters you can use to encourage your friends to register. Plus, don’t forget to check out Discover for Stories about the midterm elections and voter registration efforts happening across our communities!

Happy voting!

Team Snap

Introducing Visual Search

Beginning this week, we’re testing a new way to search for products on Amazon right from the Snapchat camera. We’ll be rolling it out slowly, but we wanted to announce it to everyone at the same time.

It’s super easy to use. Simply point your Snapchat camera at a physical product or barcode, and press and hold on the camera screen to get started.

When the item or barcode is recognised, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon. Tap your selection to visit the Amazon App (if you have it installed on your phone) or Amazon.com, where you can complete your purchase or keep browsing.

Snapchat has always been the fastest way to communicate, and now it’s the fastest way to shop!

Happy Snapping!

Team Snap