Introducing Group Video Chat

We designed Chat to feel less like texting and more like hanging out. That’s why when a friend opens Chat, their Bitmoji pops up to say “I’m here!” – and why your Chat conversations aren’t saved forever, by default.

Today, we’re making Chat even more fun. Now you can video chat with up to 16 of your friends at one time. Just tap the video camera icon in a Group Chat to get your friends together! Friends in the Group Chat will receive a notification inviting them to join.

How you express yourself is up to you. You can use Lenses, join in by chatting, or simply send messages that others can read while they talk. Every conversation is unique!

Group Video Chat will begin rolling out to Snapchatters globally this week.

Happy Chatting!

Team Snap

Introducing Explore on Snap Map

Every day, millions of people use Snap Map to catch up with their friends and see amazing Stories from around the world.

Today we’re introducing Explore – your tour guide to what’s happening on your Snap Map! Just tap ‘New Updates’ to get started.

Explore updates automatically appear when friends take a road trip, fly somewhere new and more – like if they visit a landmark or attend a big festival. With one tap, you can start a new conversation. You’ll also get updates for other moments you might want to see like breaking news, events, and trends.

Explore only includes updates from friends who are sharing their location with you on Snap Map. Sharing your location on Snap Map is opt-in – so if you’ve never visited Snap Map before or are in Ghost Mode today, your friends won’t be able to see your location.

Explore will be rolling out to Snapchatters globally over the next few weeks.

Happy exploring!

Team Snap

Introducing Bitmoji Deluxe

Today we’re announcing Bitmoji Deluxe – a new style that includes hundreds of new ways to customise your Bitmoji.

You’ll find additional skin tones, hairstyles, hair colours, facial features, accessories and more! To make selecting your physical attributes easier – like picking the eyebrows and nose that look most like yours – we’ll now preview all of these options directly on your Bitmoji. We’ve also made it easy to snap a quick selfie to inspire your Bitmoji creation.

We love hearing your feedback and we’ve tried to create a new Bitmoji style that will help our community create bitmojis that feel even more personal! In the future, we’ll continue updating Bitmoji Deluxe in an effort to help make every Bitmoji feel even more unique.

To update your Bitmoji, go to Settings in the Bitmoji app and then choose “Change Avatar Style” to get started. Don’t worry, though – if you love your Bitmoji’s current style, Bitmoji “Classic” and Bitstrips styles will still be available!

Love,

Team Snap

Introducing Lens Studio

Today we’re unveiling Lens Studio – a new way for anyone to create Lenses for the Snapchat community!

Lens Studio is a free desktop app for Mac and Windows with user-friendly guides and tools that students, creatives and developers can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or you’re a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!

Once your Lens is complete, you’ll be given a special Snapcode that you can share anywhere and that anyone can scan to unlock your Lens!

With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse. We’ve seen how much more fun Geofilters have become since we first invited the community to create their own 3 years ago – and we can’t wait to see what you build with Lens Studio!

Love,

Team Snap

Introducing the new Snapchat

Today we’re announcing a new and improved Snapchat – organised around your relationships and personalised just for you!

Until now, social media has always mixed photos and videos from your friends with content from publishers and creators. While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some strange side-effects (such as fake news) and made us feel like we have to perform for our friends rather than just express ourselves.

The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators and the community are on the right.

We’ve also invented something new to make Snapchat feel even more personal: the dynamic Friends page. The new Friends page to the left of the camera displays your friends based on the way you communicate with them.

You can think of it as a more sophisticated Best Friends algorithm that makes it easier to find the friends you want to talk to, when you want to talk to them. We’ve all had the frustrating experience of scrolling endlessly through our Chats to find the right person – now your friends will be listed in the order that you want to talk to them. It might take a little while for the Friends page to learn the best way to display your friends, but the results are worth it!

The new Discover page to the right of the camera includes Stories from publishers, creators and the community. Your subscriptions live at the top, followed by other Stories you might be interested in watching. Over time, Discover will become uniquely personalised for you. While the Stories on Discover are personalised algorithmically, our editors review and approve everything that gets promoted on the page. We believe that this balance of human review and machine personalisation provides the best content experience on mobile.

And, as always, Snapchat opens to the camera, making it the fastest way to share a moment with friends.

Separating social from media has allowed us to build the best way to communicate with friends and the best way to watch great content, while addressing many of the problems that plague the Internet today.

We hope you enjoy these changes as much as we do – it’s a whole new Snapchat!

Happy Snapping!

Love, Team Snap

Introducing Context Cards

Today we’re announcing a new way to learn more about what you see on Snapchat.

Inspired by something in a Snap? Just swipe up for Context Cards!

Context Cards display information about the Snap you’re viewing, powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin and goop.

Context Cards also provide a way to carry out simple actions such as calling a ride with Uber or Lyft and booking a table through OpenTable, Resy or Bookatable. We’ve also integrated Stories into Context Cards, making it easy to see more Snaps from the places that interest you.

With Context Cards, Snaps have become the visual starting point for learning more about the world, empowering our community to get more information about anything that catches their eye.

The billions of Snaps created every day on Snapchat power products such as Stories, Search, Snap Map and now Context Cards. As we learn more about how to improve Context Cards, we’ll be adding more partners and additional information. Stay tuned!

Love,

Team Snap

Introducing Campus Publisher Stories!

It’s been nearly 3 years since we launched Publisher Stories on Snapchat as a new way for our community to enjoy high-quality content from some of the most creative media companies in the world.

Today, we are expanding Publisher Stories to include university newspapers. University newspapers play a critical role in informing and entertaining their campus communities, and they are often where the many leading journalists and editors that we work with got their start.

We are partnering with dozens of colleges and universities, whose editorial teams will begin producing weekly Publisher Stories and distributing them on Snapchat. These Stories will feature Snap Ads to help each university monetise and grow its newspaper through a revenue-sharing agreement.

We are honoured to partner with talented students across the country to empower the next generation of journalists and we can't wait to see what they create!

Design a Custom Geofilter from your phone!

Every day, Snapchatters submit tens of thousands of Geofilter designs for their engagements and weddings, parties, holidays, graduations and so much more.

Starting today, we’re making it easier to design a custom Snapchat Filter! Snapchatters can now create Filters right in the Snapchat app and customise them with many of the same creative tools available to decorate Snaps!

To get started, simply tap “On-Demand Geofilters” in Settings to check out our all-new mobile creative studio. From there, you can pick a theme for your Filter and add personal flair with text, Bitmojis and stickers.

Once your masterpiece is complete, choose where you’d like your Filter to appear and when. Your Geofilter can cover an event or entire street, for an hour or up to 90 days. Pricing starts at $5.99. You’ll hear from Snapchat when your Geofilter is approved to confirm payment and details.

Check out our Geofilters Support Centre for more!

Happy Snapping!

Introducing Snap Map!

We've built a whole new way to explore the world! See what's happening, find your friends and get inspired to go on an adventure!

It's easy to get started – just pinch to zoom out and view the Map! You decide if you want to share your location with friends or simply keep it to yourself with Ghost Mode.

If your friends are sharing their location with you, their Actionmoji will appear on the Map. Actionmojis only update when you open Snapchat.

We hope you enjoy the new Map as much as we do!

Happy Snapping!

Team Snap