WE ARE ATECHNOLOGYCOMPANY
We believe the camera presents the greatest opportunity to improve the way people live and communicate.
We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
WHAT IS HAPPENING AT SNAP
Imagine for Everyone: The Lens That Lets You Create Anything
We’re making the Imagine Lens available to all Snapchatters in the U.S., no subscription required

Lens Fest 2025: Building the Next Decade of AR Together
2025 marks a defining year for our global developer community. We’re celebrating a decade of Lenses, witnessing the incredible power of AI to transform how we interact with the world, and preparing to launch Specs publicly next year.
