SNAP CREATOR SUBSCRIPTIONS TERMS

Effective Date: September 1, 2026

Introduction

Welcome! We’re excited that you’re interested in Creator Subscriptions, which allows eligible creators to offer a subscription-only tier of access to their audience (“Program”). These Creator Subscriptions Terms (“Terms”) govern your participation in Creator Subscriptions and form a legally binding contract between you and Snap (“Snap,” “we,” or “us”). Please read them carefully.

Only users who accept and comply with these Creator Subscriptions Terms will be eligible to participate in the Program.

These Terms incorporate by reference the Snap Creator Payment Terms and Snap Terms of Service, and any other applicable guidelines and policies. To the extent these Terms conflict with any other terms, these Terms will control in connection with your use of Creator Subscriptions.

Where we have provided summaries in these Creator Subscriptions Terms, we have done so for your convenience only. You should read these Creator Subscriptions Terms in full to understand your legal rights and obligations.

1. Qualifying Activity

The Program is open by invitation only. Minimum Eligibility for Payment will be as set forth in the Creator Payment Terms. If you meet the Minimum Eligibility requirements and are invited to the Program, then Snap may reward you by paying you for performing Qualifying Activity, as that term is defined in the Creator Payment Terms. Any such payment (“Payment”) may be funded from a portion of the proceeds we receive from Gross Revenue (defined below) in connection with the Program.

Qualifying Activity may include:

  • Offering a Creator Subscription and posting Public Content through the Program; or

  • Engaging in any other activity that we designate as Qualifying Activity, subject to your acceptance of any additional terms that we may require (which shall be incorporated into these Creator Subscription Terms).

Qualifying Activity will be determined by Snap in its discretion. The Program is part of Snap's "Services" as defined in the Snap Terms of Service. Any user, account, or content that violates the Creator Payment Terms or these Creator Subscription Terms will not be eligible for participation in the program or monetization.

In Summary: We may reward you by paying you for engaging in certain activities, like posting subscriber-only content.

2. Creator Responsibilities

To maintain eligibility to participate in Creator Subscriptions, you must:

  • Provide accurate descriptions to Subscribers of your Creator Subscription offering and any material information relating to your Creator Subscription, and deliver any promised or purchased benefits to Subscribers.

  • Understand that all the content you share through the Program is considered Public Content under the Snap Terms of Service and accordingly, ensure that it complies with Snap’s Community Guidelines.

  • Not use or include any music in your Creator Subscription content unless you hold all rights in and to such music (including having originally composed, created, performed, and recorded all the music and lyrics yourself) or have separately obtained all rights and  applicable licenses necessary to distribute, synchronize, copy, display, publicly perform, and otherwise use such music in your Creator Subscription content worldwide, including from any applicable record labels, music publishers and other rights holders. Any unauthorized use of music in connection with the Program may result, among other things, in suspension or termination of your ability to participate in the Program. 

  • Remain responsible for how you interact with your subscribers. We may moderate your Creator Subscription content and facilitate interactions by providing the Program, but we are not responsible for Subscriber interactions.

In Summary: You’re responsible for ensuring your subscription offerings are accurately advertised to potential Subscribers and that all your Creator Subscription content complies with all applicable laws and regulations, including any intellectual property laws and Snap guidelines set forth in the Snap Terms of Service.

3. Revenue, Payments & Pricing

3.1 Subscription Pricing

You may determine the pricing applicable to your Creator Subscription within the ranges provided by Snap. Snap may set or adjust price minimums, maximums, and available tiers at any time. Subscription payments are processed by an app-store provider or another third-party purchasing platform (“Purchase Provider”), each of which may retain a platform fee. 

3.2 Subscription Revenue

Each month, we will pay you a portion of the Gross Revenue (defined below) of the amount paid by Subscribers for access to your Creator Subscription. “Gross Revenue” means the amounts actually received by Snap from your Creator Subscriptions subscribers, less Revenue Share Deductions (defined below). “Revenue Share Deductions” means (a) taxes, if any, required to be collected, withheld or paid with respect to such amounts (except taxes on Snap’s net income), (b) platform fees, and (c) any and all refunds to subscribers. 

You also agree that Snap will retain a percentage of your Gross Revenue (“Fee”), which we may instruct the Purchase Provider to collect and pay to us without any further notice and/or approvals. The Fee amount is determined by Snap in its sole discretion. Any Payment amounts shown in the Snapchat application are estimates, are shown to you for convenience only and may be subject to change. In the event you owe Snap any amounts, it may require (as a condition of any payments you may receive) that the Payment Provider deduct or withhold amounts to account for refunds, chargebacks, fraud and/or any other amounts you may owe Snap. You will not be eligible to receive Payment for any such estimates if you are not in compliance with these Creator Subscription Terms and have not successfully set up a valid Payment Account. The final amounts of any Payments will be reflected in your Payment Account that you establish with our Payment Provider. For clarity, estimated Payment amounts or amounts shown in the Snapchat application are not intended to confer or imply any rights or represent any obligations, do not constitute property or rights to property, are not transferable or assignable, and may not be the subject of a sale, barter, or exchange.

In Summary: We have a minimum Payment threshold of $100 USD. Once you meet the threshold, you may request payment from us. If, after a certain period of time, you fail to do so, then we will attempt to disburse payment to you provided that you are in compliance with these Creator Subscription Terms. If you are not, you will not be eligible to receive Payment for any applicable Qualifying Activity.  We’re not responsible to you for any payment issues that arise outside of our control or any unclaimed funds in your Payment Account.  We may withhold or adjust Payment to you for certain reasons, including if you violate these Creator Subscription Terms or any other agreement with us.

4. Miscellaneous

We may need to update these Creator Subscription Terms from time to time. If those changes to these Creator Subscription Terms are material, we will provide you with reasonable advance notice (unless changes are required sooner, for example, as a result of a change in legal requirements or where we are launching new Services or features). If you continue to participate in the Program once the changes come into effect, we will take that as your acceptance. If at any time you don't agree to any changes to these Creator Subscription Terms, you must stop participating in the Program by reaching out to us here to disable your Creator Subscription. These Creator Subscription Terms do not create or confer any third-party beneficiary rights. Nothing in these Creator Subscription Terms will be construed to imply a joint-venture, principal-agent, or employment relationship between you and Snap or Snap’s affiliates. If we do not enforce a provision in these Creator Subscription Terms, it will not be considered a waiver. We reserve all rights not expressly granted to you. These Creator Subscription Terms were written in English and to the extent any translated version of these Creator Subscription Terms conflicts with the English version, the English version will control. If any provision of these Creator Subscription Terms is found unenforceable, then that provision will be removed from these Creator Subscription Terms and will not affect the validity and enforceability of any remaining provisions. 

In Summary: You are responsible for all activity that occurs on your account. You should review these Creator Subscription Terms because we may update them. These Creator Subscription Terms do not create any type of employment relationship between us. The English version of these Creator Subscription Terms will control and certain provisions will remain in effect, even after the Creator Subscription Terms expire or terminate.

5. Contact Us

If you have questions about these Terms or your participation in Creator Subscriptions, just contact us.