Snapchat empowers self-expression, including about politics. But political advertising that appears on Snapchat has to be transparent, lawful, and right for our users.

此政治廣告政策適用於 Snap 提供的所有政治廣告，包括選舉相關廣告、鼓吹式廣告和議題性廣告。

• 選舉相關廣告包括關於公職候選人或政黨、投票措施或公民投票、政治行動委員會以及敦促人們投票或登記投票的廣告。

• Issue or advocacy ads are ads concerning issues or organizations that are the subject of debate on a local, national, or global level, or of public importance. They include ads about abortion, immigration, the environment, education, discrimination, and guns.

Political advertising must comply with all applicable laws and regulations, including all national election laws, copyright law, defamation law, and (where applicable) Federal Election Commission regulations and state or local laws and regulations. Complying with those laws and regulations will be the sole responsibility of the advertiser.

All political advertising must include a “paid for by” message in the ad that is followed by the name of the paying person or entity. Snap may also require a “paid for by” disclosure on ad content that links to political content, ad content for political merchandise, or in other cases in Snap’s sole discretion. In the United States, electoral ads must state whether or not the ad was authorized by a candidate or organization, and election ads not authorized by the candidate must include contact information for the sponsoring organization.

• 內容不得為騷擾、恐嚇或威脅。

• 內容不得誤導、欺騙、冒充他人或任何實體，或以其他方式曲解您與某個人或實體的關係。

• 任何內容均不得侵犯第三方的宣傳、隱私、著作權或其他智慧財產權。

• 內容不得以血腥暴力為主題。

We encourage political advertisers to be positive. But we don't categorically ban “attack” ads; expressing disagreement with or campaigning against a candidate or party is generally permissible if it meets our other guidelines. That said, political ads must not include attacks relating to a candidate's personal life.